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Leisure Management - WDB Brands: Marston's Surrey CCC beer deal
18 Apr 2024 Leisure Management: daily news and jobs
 
 
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Product news

07 Jul 2006

Marston's Surrey CCC beer deal

Supplier: WDB Brands
More WDB Brands details


Marston's Surrey CCC beer deal

Marston's has been named the official beer of Surrey County Cricket Club following a 10-year agreement to supply the Brit Oval.

The deal, which makes Surrey the sixth county cricket Club to be affiliated with the brewer, means that Marston's Pedigree and Smooth will be on tap at the Brit Oval, Surrey's home ground and the venue of last year's Ashes victory.

Peter Jackson, marketing director for WDB Brands, said: "We are pleased to extend our involvement with Surrey County Cricket Club at such a prestigious venue, one with such happy memories for all English cricket fans when the Ashes were regained!"

Paul Sheldon, chief executive of Surrey County Cricket Club, said: “The pouring rights agreement with WDB Brands will bring commercial benefits and an enhanced product range for our members and visitors.

“We are delighted to be associated with WDB Brands and look forward to a mutually beneficial and successful long-term relationship.”

Marston's will be sponsoring a number of future promotions, which include Marston's Moment of the Month, voted for by supporters on the Surrey website, giving both supporters and players the chance to win a case of beer.

The company also supports Warwickshire, Worcestershire, Gloucestershire, Somerset and Derbyshire County Cricket Clubs.



Picture shows (l-r) Peter Jackson, marketing director at WDB Brands; Mark Butcher, captain of Surrey CCC; and Paul Sheldon, chief executive of Surrey CCC


Supplier: WDB Brands
Wolverhampton West Midlands UK
The Wolverhampton and Dudley Breweries compromises The Park Brewery in Wolverhampton, where West Midlands favourites such as Banks's Bitter and Banks's Original are produced; The Marston's Brewery in Burton upon Trent, where our flagship national brand, Marstons Pedigree is made along with beers such as Old Empire IPA, Burton Bitter and the low carb Resolution; and the Jennings Brewery at Cockermouth in the Lake District, where Jennings beers such as Cumberland Ale, Cockerhoop and 1828 are produced. WDB Brands operates a national distribution network to a variety of different retailers; ranging from WDB's own managed and tenanted pubs, a vast array of free trade accounts and to pubs operated by other pub companies such as Punch Taverns, Enterprise Inns and JD Wetherspoons. Our beers are also available to purchase in many shops, supermarkets and off licenses nationally.

Web: www.wdbbrands.co.uk
More WDB Brands details

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