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Leisure Management - Rombouts: Rombouts mugs up for charity
25 Apr 2024 Leisure Management: daily news and jobs
 
 
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Product news

03 Oct 2006

Rombouts mugs up for charity

Supplier: Rombouts
More Rombouts details


Rombouts mugs up for charity

Coffee brand, Rombouts is introducing a new 'mug size' product as part of its plans to relaunch the brand this autumn.

The introduction of the first 'mug size' product on the market spearheads a number of activities including a contemporary new look across the Rombouts range and a link up with Macmillan Cancer Support on-pack from September.

The new Rombouts Mug Size Individual Ground Coffee Filters will be initially available in two of the brand's most popular blends: the medium dark Colombian Roast, which has a rich, full bodied flavour and fragrant aroma; and the Fairtrade Organic, a medium roast blend with a smooth, full bodied flavour and rich aroma.

Offering a 300ml fresh coffee experience, the new products will be priced from £2.49 and £2.69 respectively, for a pack containing seven filters and two lids.

As part of the launch activity, Rombouts has teamed up with Macmillan Cancer Support to raise over £15,000 for the UK's leading cancer care charity. The company will be donating 15p from sales of its new Mug Size Colombian Roast to the charity and the promotion will run on 100,000 packs from September until stocks last.

To launch the relationship with Macmillan, Rombouts has invited celebrities and sporting stars to donate their favourite mugs for a charity auction to raise additional funds for Macmillan Cancer Support.


Supplier: Rombouts
Reading Berkshire UK
Rombouts is a globally recognised quality coffee brand and one of the largest coffee roasting companies in Belgium.

Web: www.rombouts.co.uk
More Rombouts details

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