Online personal health and well-being services company Fitbug Holdings, has signed four new agreements which will see its customer base extended in the USA, the Middle East and Europe.
A new partnership agreement has been made with Anxa, a provider of wellness and nutrition services in Europe and Asia.
Under the terms of the agreement, Fitbug's proprietary health and well-being technology will be marketed by Anxa's subsidiary, Aujourdhui.com, France's leading diet club.
Fitbug will provide Aujourdhui.com with their activity tracking devices and data feeds to facilitate the introduction of 'Le Booster', an activity component that will sit alongside Aujourdhui.com's existing diet propositions and will be marketed to their 60,000 members.
In the US, which Fitbug entered last year, the company has commenced the roll out of two large employer schemes through its US strategic partner, The Vitality Group.
More than 16,000 employees from both schemes will clock their steps to earn Vitality Points, redeemable for merchandise and other rewards.
One of the companies involved is a leading supplier of services to healthcare providers in the USA, which provided a Fitbug entry level device to 10,000 of its employees. The other is a pharmaceutical company, which issued Fitbug devices to 6,000 of its staff.
Fitbug has also received an order worth £200,000 from existing customer Holmes Place International, a leading health and fitness club operator in the Middle East and Europe.
The contract follows the successful launch of Holmes Place's new membership category in 2010, Holmes Place 2Go, and will see Fitbug's devices and services delivered on a phased basis over the next 18 months.