In a move which extends its existing relationship with attractions operator Merlin Entertainments, it has contracted to run the games operations at two of the USA's most iconic attractions - LEGOLAND California and the recently opened LEGOLAND Florida.

  HBL's relationship with Merlin dates back to 2007 and already includes contracts across the group's UK and European attractions, including the LEGOLAND Park in Windsor and the Alton Towers Resort in Staffordshire.

At both US LEGOLAND Parks, HBL has invested in the operation, recruited a dedicated operational and support team and themed and tailored the games for the LEGOLAND target audience of families with younger children aged 2-12.

Operating internationally, HBL currently works in more than 40 locations in the UK, plus others in mainland Europe, the Middle East, South Africa and the US.