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Leisure Management - Zoom Media: Zoom renews advertising contract with major UK fitness brands
14 Nov 2019 Leisure Management: daily news and jobs
 
 
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Product news

08 Apr 2013

Zoom renews advertising contract with major UK fitness brands

Supplier: Zoom Media
More Zoom Media details


Zoom renews advertising contract with major UK fitness brands

Zoom Media, provider of gym TV, has renewed its media and advertising contracts with four of the UK’s biggest health and fitness brands. 

The long-term exclusive contract renewals are with Everyone Active, Kinetica, Harpers and De Vere Village Hotels.

Zoom will operate a white labelled, bespoke digital audio video media network across the 180 fitness and health centres these health brands operate between them. 

This ultimately provides national brand owners with the opportunity to advertise to 14.2 million gym goers. 

The network is designed to entertain and engage the audience, with music videos and branded content which features in-gym promotions relevant to each health club and targeted advertising messages from national and local advertisers. 

Zoom will be upgrading and installing its suite of high definition media products including digital signage and overhead entertainment, customised music TV programming and communication functions which enable health club members to engage and make choices about their gym experience. 

Zoom will continue to handle all digital advertising opportunities on behalf of the leisure groups through both its national and regional sales teams. 

These sales teams can now offer their brand partners high impact advertising opportunities through over 4,000 screens in 700 locations.

To optimise reach and opportunities to view, Zooms’ screens are placed in the areas of highest dwell time within the health clubs owned by network members which also include Virgin Active, Fitness First and David Lloyd. 

The renewed contracts strengthen Zoom’s position with an extensive geographical reach for implementing major national multi-media campaigns, with the ability to blend digital advertising with ambient advertising and experiential activity. 

Zoom advertisers include BMW, O2, Adidas, Marks & Spencer and Colgate, along with other brands in the holiday, music and film sectors. 


Supplier: Zoom Media
Shepperton Middlesex UK
Zoom Media is the UK’s leading provider of Health & Fitness Digital Media.

Web: www.zoommedia.com/en-gb/Home.aspx
More Zoom Media details

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Company profile


Dyaco UK Ltd

We cater for all markets, aiming to be at the cutting edge of developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.

View full profile>>

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in this issue

• Access to leisure for all NHS patients
• Westminster 'must focus on inactivity'
• £20m Silverstone Experience opens



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Leisure Management magazine 2018 issue 1
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