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23 Dec 2015
Whitehouse to launch brand new Finding Dory, Zootropolis, Secret Life of Pets and Minions plush
Supplier: Whitehouse Leisure
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Minions are a popular plush offering from Whitehouse
Plush company Whitehouse Leisure is making its mark at EAG in January by tripling its presence on the show floor as the company celebrates a newly-awarded two-year agreement with entertainment giant Disney.
The redemption prize specialist provides a wide range of both licensed and generic plush to the amusements and leisure sectors, and will be focusing its efforts on attracting operators wishing to up their secondary spend offer.
Three stands – Whitehouse Disney, Whitehouse Leisure and Whitehouse Redemption – will provide EAG attendees different retail options.
At the Whitehouse Disney stand (530), visitors will see how the plush supplier has developed its relationship with the brand and its iconic IPs. Classic characters like Mickey Mouse and Winnie the Pooh have been given a makeover, with a spaceman Mickey new for 2016.
A classic Star Wars range is set to tap into the buzz around the new film release, alongside evergreen characters from Frozen, the Toy Story franchise and a host of Disney princesses. A brand new range of Disney plush will include characters from Finding Dory and Zootropolis characters Nick Wilde the fox and the rabbit Judy Hopps.
“We’ve supported EAG International since the very first show and it presents the perfect opportunity to show our complete offering for the forthcoming year. EAG’s timing is such that we can show all our latest products for 2016,” said Whitehouse business development executive Ian Whittingham.
At the Whitehouse Leisure stand (430), the generic range will be on show alongside plush from other famous IPs, including the newly acquired Secret Life of Pets and the ever-popular Minions and Angry Birds toys.
The Whitehouse Redemption stand (445) will present high-quality redemption merchandise – including keychains, stationery sets, games and backpacks – featuring Star Wars, Marvel, Disney, Minions and more.
The amusements and leisure show EAG and the Visitor Attraction Expo (VAE) run in tandem at the ExCel exhibition centre in London between 12 and 14 January. For more details, visit www.eagexpo.com and www.attractionsexpo.co.uk
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