Early bird
tickets
available now!
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Forestry Commission: Augmented reality app brings Gruffalo storybook to life in English forests
23 Jul 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

21 Feb 2017

Augmented reality app brings Gruffalo storybook to life in English forests

Supplier: Forestry Commission
More Forestry Commission details


Augmented reality app brings Gruffalo storybook to life in English forests

The Gruffalo Spotter app scales up the AR characters to close to life-sized
The Forestry Commission is launching an augmented reality (AR) app based around the popular children’s picture book, The Gruffalo.

The Gruffalo Spotter free app incorporates different characters from Julia Donaldson’s 1999 story into an interactive trail. A series of clues guides visitors to special “footprint markers” – one each for Mouse, Snake, Fox, Owl and Gruffalo himself. On finding a footprint, the visitor uses the app to activate and augmented version of the character, brought to life as a short animation.

The Forestry Commission worked with Nexus Studios and Magic Light Pictures to develop the app and woodland trail. It’s a non-guided activity so families can do the trail at their own pace. The app offers users the chance to take photos with the characters and share them on social media. There is also educational content written into the story, including facts about woodland creatures and the environment.

“This is such an exciting development and will deliver a completely different forest experience for our visitors,” said Bridgette Hall, recreation manager for Forestry Commission England. “The Gruffalo is a world renowned story and to be able to bring the characters to life in their natural setting is fantastic. It’s great we’ve had the opportunity to join the two worlds of technology and nature together in a sensitive way.”

According to Sam Southward, director at Nexus Studios, the app is breaking ground in its use of “life-sized” creatures.

“One of the exciting things about The Gruffalo Spotter is the way in which we have scaled up the AR technology to create close to life-sized characters in a real world location,” he said. “Up until this point, the majority of AR has been a smaller and more controlled experience, but for this project we really wanted to see how much we could push it.”

The Gruffalo Spotter will function in 26 different forests around England, including Beechenhurst, Cannock Chase Forest, Delamere Forest, Guisborough Forest, Moors Valley Country Park, Sherwood Pines Forest Park and Wendover Woods.

The app launches today and can be downloaded for free for Android and Apple devices. The Gruffalo has sold more 13 million copies worldwide with 58 different editions across the globe.


Supplier: Forestry Commission
Bristol UK
Industry news and research information for the forest industry.

Web: www.forestry.gov.uk
More Forestry Commission details

Product news
Earthlite announces new investment partner   23 Jul 2024

Earthlite announces new investment partner

US-based spa and massage equipment specialist Earthlite has announced a new partnership with investment firm Valesco Industries, as revealed by CEO Jim Chenevey.

Aromatherapy Associates unveils luxury Bath Butler Service for spa and hotel partners   19 Jul 2024

Aromatherapy Associates unveils luxury Bath Butler Service for spa and hotel partners

Aromatherapy Associates has unveiled an innovative new in-room wellbeing offering: the Bath Butler service.

Knesko Skin announces launch of Gold Repair Body Collection   18 Jul 2024

Knesko Skin announces launch of Gold Repair Body Collection

Knesko Skin has strengthened its gemstone-infused Gold Repair Collection with a new bodycare line, including a body cream, serum and signature collagen masks for hands and feet.

Ecore’s Performance Collection offers a holistic solution for customers   16 Jul 2024

Ecore’s Performance Collection offers a holistic solution for customers

Ecore has expanded its Performance Collection with the introduction of its new flooring solution, Performance Motivate Plus.

Wildsmith Skin teams up with Serenbe for US market debut   16 Jul 2024

Wildsmith Skin teams up with Serenbe for US market debut

Award-winning US wellness community Serenbe in Atlanta, Georgia, has announced a partnership with British wellness brand Wildsmith Skin to bring its nature-inspired skincare and spa treatments to the states.

Dream Machine founders Kevin Finel and Brice Battung target spa industry   15 Jul 2024

Dream Machine founders Kevin Finel and Brice Battung target spa industry

Two hypnosis professionals from France, Kevin Finel and Brice Battung, are looking to transform spa relaxation experiences with their Dream Machine innovation.

Pavigym celebrates 60 years of innovation and excellence   04 Jul 2024

Pavigym celebrates 60 years of innovation and excellence

Pavigym, the leading provider of gym flooring solutions and interactive fitness technology, has proudly marked its 60th anniversary.

TempleSpa showcases new range with treatments that ‘spark energy and joy’   04 Jul 2024

TempleSpa showcases new range with treatments that ‘spark energy and joy’

British spa and skincare brand TempleSpa has introduced two treatments to showcase its new Energy & Joy body and home range.

Company profile


Swissline by Dermalab

Inspired by the science of cellular rejuvenation, Swissline was founded in Switzerland in 1989, igniting a longstanding passion for developing formulas that harness the power of biotechnology and embody the precision synonymous with Switzerland.

View full profile>>

Catalogue gallery


Featured Supplier

THFI’s new online coaching course partners with FITR: launch your business confidently post-completion

THFI’s new online coaching course partners with FITR: launch your business confidently post-completion

In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Facility Manager - LSBU Active
Salary: £31,396 to £34,557, inclusive of £4,952 London Weighting
Location: London, UK
Company: London South Bank University
Team Leader
Salary: £25,337pa + excellent benefits
Location: Bristol, UK
Company: Everyone Active
Fitness Motivator
Salary: Competitive
Location: Gainsborough, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa


03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd