The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
At Tanita we’ve been using this term for some time to describe those gym members where perhaps the aesthetics of fitness are not the main motivator, instead consumers are more interested in health benefits.
They’ve often been the most difficult to engage with, as they largely have quite vague reasons to join and retaining them can be challenging.
Body composition technology and the wide range of health data available such as muscle, fat, visceral fat, water and metabolic age has been utilised for a long time as an essential tool to facilitate engagement with this gym member demographic.
Focusing on the different areas of ‘health’ motivates these members and when they can monitor and track their improvements in these areas, they remain members for longer.
What strategies do you have in place to hit your January new member targets?
Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members.
"To attract and retain members in 2022, focus on health," Simon Wilkinson adds, Tanita's fitness & sport lead/technical rep UK.
What are the benefits? – Show prospective new members more about their health than they’ve ever seen before!
– Evidence your value immediately!
– Personalise your discussions with members about their health and activity! – 'Free' health assessments for all new starters in January!
The possibilities with Tanita go on and on, speak with us today about how your health and fitness facility can benefit.
Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members
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Tanita is a market leader in precision weighing and BIA body composition analysis equipment. The family run company was founded in 1923 in Tokyo and in 1991 introduced the world's first stand-on body fat monitor. This directly led to a highly successful global expansion of the brand. With a key focus on medical research and scientific accuracy, Tanita products are proven to be the most accurate and reliable on the market today. Our own manufacturing plants in Japan and China ensure the highest European quality standards are met and the latest cutting-edge technology integrated into our wide portfolio of products.