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| Product news |
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06 Apr 2022
New build hotels partner with BC SoftWear to a
create a unique offer
Supplier: BC Softwear
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Chateau Denmark, an exclusive new London property
photo: BC SoftWear
Leading hotel and spa textiles supplier, BC SoftWear, has been chosen to supply robes and towels to a series of unique new build hotels, all of which were built during the pandemic.
The new partnerships, all with brand new UK hotel developments, include the distinctive Chateau Denmark in London, the Mayfair Townhouse, also in London, Haycock Manor in East Anglia and Cashel Palace in Co. Tipperary, Ireland, Fairmont Windsor Park, The Retreat at Elcot Park and TwentyTwo London.
“What’s significant is that each of these hotels have all opted for something different, something above and beyond,” explains BC SoftWear CEO and founder, Barbara Cooke. “White towels and robes have been the standard in high end hotels for the 20 years that BC SoftWear has been in business. Now properties are being much bolder and in particular choosing colour. Even 10 years ago, anything other than white was unheard of. Each of our new partner hotels have made a shift towards uniqueness, some with colour, some with the exceptional quality of the robe they’ve select, some with intricately stitched motifs and bespoke embroidered labels.
“This move towards creating something entirely distinctive for a property is also fuelling retail, as the shift up in quality means guests are increasingly tempted to purchase their robe as a memento.”
Chateau Denmark, an exclusive new London property inspired by Denmark Street’s ‘rare hustle’, has opted for the Bespoke Hamptons robe in purple with an intricate motif that encompasses more than 50,000 stitches on the back of every robe.
While Mayfair Townhouse, part of the Iconic Luxury hotel collection has selected both BC SoftWear’s Sumptuous robes and towels, Haycock Manor and Gleneagles Townhouse in Edinburgh will open with Elegance robes. BC SoftWear has created a bespoke forest green colour and neck label for the Gleneagles Townhouse.
The Fairmont Windsor Park has opted for the Bespoke Hampton robe in beige, all bespoke towels in the bedrooms from the new Opulence range, and coir-soled biodegradable slippers in the spa. The Retreat at Elcot Park has selected BC SoftWear’s towels and robes for both the hotel and spa, using an unusual slate grey robe in the bedrooms.
Barbara continues: “We’re delighted to be working with the very best in the business to provide hotel guests with the luxury experience they deserve at each of these new facilities. We’re committed to playing our part in making sure every customers’ experience is the very best it can be.”
BC SoftWear is already the towelling company of choice for many of the UK’s most prestigious hotels including Chewton Glen, Pennyhill Park, Champneys, Cliveden Hotel and Spa, and Fairmont St. Andrews Hotel & Spa.
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Supplier: BC Softwear
Maidenhead Berkshire UK
BC Softwear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. The products are designed for the most discerning customers, where quality and exceptional performance are the standard.
The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets. With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive reliable supply and exceptional customer service.
Web:
www.bcsoftwear.co.uk
More BC Softwear details
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