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21 Mar 2024
Study Active acquires the Premier Global name & select branding assets and looks to redefine dducation standards in the sector
Supplier: Study Active
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Study Active has acquired the Premier Global Name
photo: Study Active
Study Active, the current holder of the prestigious ukactive Education Provider of the Year award 2023 and a leading provider of Personal Training and Gym Instructor qualifications in the UK, has announced it has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
The Premier Global name, now backed by Study Active’s leading fitness education products paves the way for a new era in the sector.
The Premier Global brand has always represented the gold standard in education within the fitness sector and even since the company Premier Global ceased trading in 2022, the brand has remained synonymous with quality, innovation, and trust.
Study Active's acquisition of the Premier Global name and select branding assets (which includes the logos, class 41 trademarks, copyright, web domain, and associated goodwill), marks a significant development in the fitness education landscape and commitment to driving up standards in this sector.
As Active IQ’s largest training centre in the UK and being a CIMSPA “Enhancing” rated endorsed education provider, Study Active has established itself as a trusted institution in the industry. The acquisition of the Premier Global name and select branding assets further solidifies Study Active's commitment to maintaining and elevating professional standards in fitness education.
"We are thrilled to announce our acquisition of the Premier Global name and select branding assets," said James Luscombe, Managing Director of Study Active. "The Premier Global brand name has long been a trailblazer in the field of fitness education, and we are honoured to carry forward its legacy. This acquisition underscores our dedication to providing world-class education and training to our students both today and in the future."
Tara Dillon, CEO of CIMSPA said: “As the professional development body for the sport and physical activity sector, CIMSPA is pleased to learn of Study Active’s acquisition of the Premier Global brand name and select branding assets. The Premier Global name is certainly a familiar and trusted name within the sector and like many we were sad when the Premier Global company ceased trading in 2022. We are delighted however the Study Active, one of our “enhancing” rated endorsed providers can now breathe new life into this esteemed brand name and ensure its legacy into the future.”
Jenny Patrickson, Managing Director of Active IQ: "We would like to congratulate the Study Active team in acquiring the Premier Global brand name, which is synonymous with setting standards for fitness education. By combining Study Active's expertise and resources with the trust associated with the Premier Global brand name, we believe this acquisition will enhance the learning experience for Study Active learners and contribute to the continued growth and professionalism of the industry."
Former CEO of Premier Global (who ceased trading in 2022), Debra Stuart said: “I am thrilled to see that Study Active is aligning itself with such a strong and reputable brand name. This acquisition of the Premier Global brand name is a testament to Study Active's dedication to providing top-notch training and upholding the values of excellence and quality. I look forward to seeing how this new and exciting alignment will raise the standard of health and fitness education to a level appropriate for today’s aspiring fitness professionals.”
Former, current, and future learners of Study Active can rest assured that the values and ethos that has long been associated with the Premier name is now backed by Study Actives leading products.
James adds: “The acquisition means our learners can take comfort from associating with an instantly recognisable brand name while enjoying the advantages of Study Active's modern approach to fitness education. Our goal is to empower fitness professionals with the knowledge, skills, and resources they need to excel in their careers.”
For more information about Study Active and this exciting new chapter, please visit studyactive.co.uk or premierglobal.co.uk
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