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| Product news |
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09 Oct 2007
'Cas' fans select club's new kit partner
Supplier: Genesis Group International Ltd t/a Genesis Sports
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Castleford Tigers RLC took a unique decision recently in giving its fans the chance of selecting the club's kit supplier for the next three seasons.
A 'Who Would be Your Preferred Kit Supplier?' survey was run over a period of six weeks on the Tigers website, the move being taken by the club to demonstrate the importance of its fan base.
Explaining, CEO Richard Wright said: "Castleford Tigers are a huge part of the local community, with fans consistently showing themselves to be tremendously loyal so it is right and proper that, where we can, we involve them.
"After all, they are the people who will be wearing our replica shirts."
The results of the survey, for which a significant number of votes are reported to have been cast, put sports lifestyle band PUMA in pole position.
John Howarth, Sales Director at Genesis Group International, exclusive licensee for team sports for PUMA (UK and Ireland), said they were delighted to have Castleford on board.
"This deal is a fantastic example of how fans opinions really count towards some rather major decisions for the club. We look forward to the partnership ahead."
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Supplier: Genesis Group International Ltd t/a Genesis Sports
Manchester Manchester UK
Genesis is the exclusive licensee for football, rugby union and rugby league for PUMA in the UK and Ireland. They also design, manufacture and distribute kit, training wear, leisure wear and accessories to individual club specifications, including the design and manufacture for clubs under their own brand label.
Web:
www.genesissports.co.uk
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12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
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Les Mills UK
For more than 50 years Les Mills has been leading the way in fitness. We produce 22 group fitness programmes, backed by science, to be experienced in club or at home via Les Mills+
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