Under the agreement, Oregon will have a major presence on pre-event promotional materials and will be on hand at the event itself to discuss how their range can promote healthier lifestyles.

The company sees the event as ideal for raising brand awareness of Oregon Scientific as a lifestyle consumer brand and in particular for building a profile for its new range of Outbreaker sports watches.

As the official timing sponsor, Oregon will be providing Outbreaker watches to the Open Championship winner as well as for championship records.

The event takes place on 15 November at Birmingham’s National Indoor Arena.