NEWS
BHA launches hospitality craft skills academy
POSTED 25 Apr 2005 . BY
Seven professional craft associations working in the UK hospitality industry have joined together to create a new training alliance.

Formed under the patronage of the British Hospitality Association (BHA) the Hospitality Skills Academy has been created to raise the profile of craft training and create a body which will give professional recognition to those working at craft level in the industry through providing practical skills training at NVQ levels 1-3.

The craft associations involved are the Academy of Culinary Arts, the Academy of Food and Wine Service, Amicale Internationale des Chefs de Reception, Clefs d’Or, the Craft Guild of Chefs, the UK Bartenders Guild and the UK Housekeepers Association.

The academy will work closely with the Sector Skills Council, People 1st, to set training standards and develop qualifications and will be administered by Hospitality and Leisure Manpower – which also manages the Best Practice Forum.

BHA chair, Bob Cotton, said: “We are delighted to be involved in creating the academy. There has been too much emphasis on promoting academic education, with the result that vocational training has not received the attention it demands.”

“In the hospitality industry, craft training is critically important, yet catering courses are being closed down for lack of funds and too few students.

“We are not recruiting or training enough young people in either the front or back of house and that’s where the real shortage of skilled people lies.”

David Battersby, managing director of Hospitality and Leisure Manpower, added: “By 2010, the government is forecasting the industry will have grown to an annual turnover of £100bn and will have created an additional 500,000 jobs. How we recruit, train and qualify people to fill these jobs is the biggest challenge facing us.

“Apprenticeships now need to be more flexible than before and there must be more focus on practical skills training on-the-job, complemented by short, off-job training seminars, which will give credits towards qualifications.”

James Brown, chief executive of the Academy of Food and Wine Service, said the formation of the skills academy was a huge step forward for the industry.

“There has never been an organisation before to promote craft training across all the industry’s specialisms,” he said.

“I am delighted that seven associations have been able to come together to help deal with the biggest problem facing employers – the lack of skilled staff. The academy is the first step on a long road, but a very positive step.”

 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - BHA launches hospitality craft skills academy...
13 Jun 2026 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

25 Apr 2005

BHA launches hospitality craft skills academy



Seven professional craft associations working in the UK hospitality industry have joined together to create a new training alliance.

Formed under the patronage of the British Hospitality Association (BHA) the Hospitality Skills Academy has been created to raise the profile of craft training and create a body which will give professional recognition to those working at craft level in the industry through providing practical skills training at NVQ levels 1-3.

The craft associations involved are the Academy of Culinary Arts, the Academy of Food and Wine Service, Amicale Internationale des Chefs de Reception, Clefs d’Or, the Craft Guild of Chefs, the UK Bartenders Guild and the UK Housekeepers Association.

The academy will work closely with the Sector Skills Council, People 1st, to set training standards and develop qualifications and will be administered by Hospitality and Leisure Manpower – which also manages the Best Practice Forum.

BHA chair, Bob Cotton, said: “We are delighted to be involved in creating the academy. There has been too much emphasis on promoting academic education, with the result that vocational training has not received the attention it demands.”

“In the hospitality industry, craft training is critically important, yet catering courses are being closed down for lack of funds and too few students.

“We are not recruiting or training enough young people in either the front or back of house and that’s where the real shortage of skilled people lies.”

David Battersby, managing director of Hospitality and Leisure Manpower, added: “By 2010, the government is forecasting the industry will have grown to an annual turnover of £100bn and will have created an additional 500,000 jobs. How we recruit, train and qualify people to fill these jobs is the biggest challenge facing us.

“Apprenticeships now need to be more flexible than before and there must be more focus on practical skills training on-the-job, complemented by short, off-job training seminars, which will give credits towards qualifications.”

James Brown, chief executive of the Academy of Food and Wine Service, said the formation of the skills academy was a huge step forward for the industry.

“There has never been an organisation before to promote craft training across all the industry’s specialisms,” he said.

“I am delighted that seven associations have been able to come together to help deal with the biggest problem facing employers – the lack of skilled staff. The academy is the first step on a long road, but a very positive step.”


Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Les Mills calls on the industry to support UNICEF
Les Mills calls on the industry to support UNICEF   12 Jun 2026

Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of .... more>>

Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June   12 Jun 2026

Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing .... more>>

HUM2N opens longevity clinic at Six Senses London
HUM2N opens longevity clinic at Six Senses London   12 Jun 2026

Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at .... more>>

Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna   11 Jun 2026

As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day .... more>>

KX Chelsea invests £15 million to upgrade its wellness offering
KX Chelsea invests £15 million to upgrade its wellness offering   10 Jun 2026

Premium London health club, KX Chelsea, is gearing up to unveil its most significant redevelopment since its launch in 2002.

....
more>>
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers identify a drug which reduces muscle loss when using GLP-1 medications   10 Jun 2026

Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss .... more>>

Company profile


WDT Werner Dosiertechnik GmbH & Co. KG

WDT was founded 40 years ago by Dietmar Werner with the invention of a dosing system for calcium hypochlorite for swimming pools.

View full profile>>

Catalogue gallery


Featured Supplier

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30

Sun protection is no longer just about shielding the skin – it's about enhancing it. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Community Activator Coach Apprentice
Salary: 16,686
Location: Stowmarket, Suffolk
Company: Everyone Active
Membership Advisor
Salary: Competitive salary plus commission & benefits
Location: Market Rasen
Company: Everyone Active
Customer Service Advisor
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
Diary dates
Powered by leisurediary.com

13-13 Jun 2026

Global Wellness Day

Worldwide, Various,







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd