Steiner Leisure, which owns the Elemis, Mandara and Bliss brands of spa products, has agreed a distribution deal for its new Mandara Spa range with UK supermarket chain Sainsbury's.
The new Mandara Spa consumer products will be available from 14 March and follows the opening of the UK's first Mandara-branded spa at the Park Plaza Westminster Bridge hotel in London last month.
The spa is the first to use all of Steiner's brands - Mandara, Elemis and Bliss - under one roof.
Earlier this year, Steiner revealed to Spa Opportunities that it was planning to launch a brand new spa brand.
Although exact details are to be confirmed, the first spa to be operated under the new brand will be the day spa at the Tropicana Las Vegas Hotel and Casino in Nevada, US. Located on the Las Vegas Strip, the Tropicana is currently undergoing a major US180m (£112.8m) renovation to enhance the hotel and casino's offer.
A spokesperson for Steiner said: "The spa will not be a current Steiner brand, but a new one developed for this project.
"It will be hip, with South Beach, Miami flavour."
