Spa and resort management company Per Aquum is to rebrand and relaunch all of the spas within its portfolio.
The new spa concept, called Lime, will fuse holistic wellness rituals with modern spa therapies.
Each spa will provide services from a range of holistic specialists, from naturopaths, homeopaths and yogi masters to ayurvedic doctors and crystal healers.
Lime spas will not be tailored to a specific product house and therapies won’t have a strong eastern or western influence. Instead, therapists will gain experience in a range of disciplines.
Authenticity will be strongly emphasised in treatments and products will be indigenous wherever possible while guests will be encouraged to leave their comfort zone and try new services.
Six rituals will also be available, with themes such as detoxification and meditation.
The first two Lime spas have already launched at Huvafen Fushi in the Maldives and The Fortress in Sri Lanka.
The next Lime to launch will be at the Desert Palm in Dubai towards the end of this year, with further sites in the Maldives, Seychelles and the Caribbean planned for 2008.
Per Aquum has also just signed two more contracts in Dubai and the Maldives for a residential spa concept, but these properties won’t be operated under the Lime brand.
