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Kenyons and Co Miele Company Limited Power Plate UK TechnoAlpin SpA Templespa Ltd W3Fit Wildsmith Skin Features List Click here to view our features list SELECTED ISSUE Health Club Management 2013 issue 10 View on turning pages Download PDF MAGAZINE ARCHIVE View full archive Health Club Management 2026 issue 5 View issue contents View turning pages Download PDF Health Club Management 2026 issue 4 View issue contents View turning pages Download PDF Health Club Management 2026 issue 3 View issue contents View turning pages Download PDF Health Club Management 2026 issue 2 View issue contents View turning pages Download PDF View full archive>> Health Club Management 2013 issue 10 Other digital magazines Attractions Management Leisure Management Leisure Opportunities Spa Business Spa Opportunities Sports Management Share this issue Download PDF View Turning Pages Print subscription   3   Editor's letter: Rebranding exercise Gyms need to identify and harness the superordinate goals that really drive behaviour change in members, says Kate Cracknell View on turning pages View online   6   Letters: Write to reply Recent media reports on exercise and lack of weight loss may have confused many people, says Rod Hill of Anytime Fitness Iberia View on turning pages View online   8   News round-up: DLL responds to cut-price sale, and new development at Lakeside is set to feature a health club View on turning pages   16   International news: Hard Candy Fitness opens its first club in Rome, and women-only Vivafit opens a new site in Singapore View on turning pages   19   People news: Elizabeth Blair is appointed CEO of US health club chain 24 Hour Fitness View on turning pages View online   20   IHRSA update: News Co-founder of Motionsoft, Hossein Noshirvani, considers whether industry messages on exercise are too broad for consumers to digest View on turning pages View online   24   ukactive update: National Activity Strategy With studies showing UK physical activity levels are dropping, it's time for a national strategy, says ukactive CEO David Stalker View on turning pages View online   27   Diary dates: IHRSA's annual European Congress takes place in Madrid this month, and London's Olympia plays host to The Yoga Show View on turning pages   28   Everyone's talking about...: Global brands What are the challenges faced by fitness brands looking to expand globally? Is there an ideal model for international success? We ask our panel of experts View on turning pages View online   30   Interview: Evo Fitness Bård Windingstad and Peter Byman, founders of Evo Fitness in Norway, explain to Kate Cracknell how personal training and IT lie at the very heart of their business model View on turning pages View online   36   Business models: Specialist vs generalist What will be the future of the traditional full-service club in the face of the growing microgym market? Kate Cracknell reports View on turning pages View online   42   Retention: What's in a name? In the first part of a new retention series, Dr Paul Bedford takes a look at the impact of brand on member retention View on turning pages View online   46   Promotional Feature: Alliance Leisure Part two of a nine-part series detailing Alliance Leisure's process for creating successful public leisure facilities - Translating clients' wish lists into a viable scheme that's well conceptualised View on turning pages View online   48   Group exercise: Strength in numbers Group exercise participants are loyal, attend regularly and are less price sensitive. Are clubs doing enough to harness group exercise? View on turning pages View online     52   Customer experience: Joe Pine & Jim Gilmore Fifteen years after penning The Experience Economy, Pine and Gilmore are still inspiring businesses to create original and memorable customer experiences View on turning pages View online   56   Research round-up: Fit for surgery? Fitness levels, not age, should be used to determine whether older people should undergo surgery, according to a new study View on turning pages View online   58   Tech series: The fraud squad Is everyone who's using your club a fully paid-up member? Our panel of experts discuss the software systems that can help gyms prevent membership fraud View on turning pages View online   62   Promotional feature: Craftsman Quality Lockers Recycling is how one of Scotland’s most efficiently run trusts has gained maximum life from its changing provision while boosting customer care. View on turning pages   64   Sports conditioning: Train like a champion Nicole Hearn pays a visit to London-based City Athletic, which offers its members the opportunity to train like elite athletes View on turning pages View online   68   Urban design: The only way is up Professors Alfredo Brillembourg and Hubert Klumpner of Urban-Think Tank talk to Kate Cracknell about their revolutionary and socially cohesive Vertical Gym concept View on turning pages View online   74   Consoles: fitness-kit.net special Kate Corney rounds up some of the latest console-based technology, designed to motivate and entertain members as they work out View on turning pages View online   78   sporta report: Local touch In part four of our sporta series, we highlight some innovative projects from cultural and leisure trusts in the south-east of England View on turning pages View online   82   Supplier showcase: We take a look at some recent health and fitness projects from CYBEX, Safe Space Lockers and The Retention People View on turning pages View online Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd