NEWS
UK music heritage could be worth extra £4bn in tourism revenues, says study
POSTED 09 May 2014 . BY Jak Phillips
The Fab Four sparked Beatlemania when they touched down in the US in 1964, and The Beatles remain popular across the globe to this day Credit: United States Library of Congress
Cashing in on the tourism possibilities provided by music stars like David Bowie, The Beatles and the Arctic Monkeys could raise an additional £4bn for the UK economy, according to a new report.

IMAGINE, a study by industry lobby group UK Music, claims that if UK cities could replicate Liverpool’s success of harnessing The Beatles brand with attractions dedicated to their own homegrown stars, the potential for inbound tourism from across the world would be enormous.

Liverpool has been a standard bearer with popular attractions like The Beatles Story and The Beatles Magical Mystery Tour. Each year The Beatles and their music heritage generate £70million for Liverpool’s local economy.

The report cites the example of Hull – which will soon follow Liverpool’s lead in becoming the City of Culture in 2017 – where the city’s Museum of Club Culture, hosted a temporary exhibition celebrating David Bowie’s alter ego Ziggy Stardust. Ziggy’s backing band – the Spiders from Mars – were from Hull and the resulting attraction drew 30,000 visitors to the City, all of whom added to the local economy.

“Music tourism is big business, with millions of pounds spent getting closer to the music we love,” said UK Music CEO Jo Dipple.

“Our recommendations are designed to help local and central government provide a framework for a vibrant music destination economy. We want to inspire local authorities to make the most of the music heritage on their doorstep.”

The report contains suggestions for Sheffield to capitalise on the popularity of local acts like the Arctic Monkeys and Pulp frontman Jarvis Cocker. It also cites the success of the Coventry Music Museum, which is attracting visitors from Japan, Australia, Malaysia and the USA.

Ed Vaizey, creative industries minister added: “The huge financial contribution to the UK economy by the millions of music tourists to the UK annually makes it very clear that when combined, the music and tourism industries are powerful drivers for growth.”

Away from the UK, there have been several recent attempts to harness the popularity of seminal acts or genres. In the US, a Nirvana fan has announced plans to convert Kurt Cobain’s childhood home into a museum, while rapper Afrika Bambaataa is behind proposals for a hip-hop museum in New York.
RELATED STORIES
  UK tourism draws revealed: Russians relish history and Turks love our beaches


More than half of Chinese visitors to Britain would head to a ‘historic city’ outside of London for a UK-based vacation, while 48 per cent of Egyptian tourists would make a beeline for the coast, according to new data on overseas visitors’ habits.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - UK music heritage could be worth extra £4bn in tourism revenues, says study...
15 Jun 2026 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

09 May 2014

UK music heritage could be worth extra £4bn in tourism revenues, says study
BY Jak Phillips

The Fab Four sparked Beatlemania when they touched down in the US in 1964, and The Beatles remain popular across the globe to this day

The Fab Four sparked Beatlemania when they touched down in the US in 1964, and The Beatles remain popular across the globe to this day
photo: United States Library of Congress

Cashing in on the tourism possibilities provided by music stars like David Bowie, The Beatles and the Arctic Monkeys could raise an additional £4bn for the UK economy, according to a new report.

IMAGINE, a study by industry lobby group UK Music, claims that if UK cities could replicate Liverpool’s success of harnessing The Beatles brand with attractions dedicated to their own homegrown stars, the potential for inbound tourism from across the world would be enormous.

Liverpool has been a standard bearer with popular attractions like The Beatles Story and The Beatles Magical Mystery Tour. Each year The Beatles and their music heritage generate £70million for Liverpool’s local economy.

The report cites the example of Hull – which will soon follow Liverpool’s lead in becoming the City of Culture in 2017 – where the city’s Museum of Club Culture, hosted a temporary exhibition celebrating David Bowie’s alter ego Ziggy Stardust. Ziggy’s backing band – the Spiders from Mars – were from Hull and the resulting attraction drew 30,000 visitors to the City, all of whom added to the local economy.

“Music tourism is big business, with millions of pounds spent getting closer to the music we love,” said UK Music CEO Jo Dipple.

“Our recommendations are designed to help local and central government provide a framework for a vibrant music destination economy. We want to inspire local authorities to make the most of the music heritage on their doorstep.”

The report contains suggestions for Sheffield to capitalise on the popularity of local acts like the Arctic Monkeys and Pulp frontman Jarvis Cocker. It also cites the success of the Coventry Music Museum, which is attracting visitors from Japan, Australia, Malaysia and the USA.

Ed Vaizey, creative industries minister added: “The huge financial contribution to the UK economy by the millions of music tourists to the UK annually makes it very clear that when combined, the music and tourism industries are powerful drivers for growth.”

Away from the UK, there have been several recent attempts to harness the popularity of seminal acts or genres. In the US, a Nirvana fan has announced plans to convert Kurt Cobain’s childhood home into a museum, while rapper Afrika Bambaataa is behind proposals for a hip-hop museum in New York.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Les Mills calls on the industry to support UNICEF
Les Mills calls on the industry to support UNICEF   12 Jun 2026

Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of .... more>>

Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June   12 Jun 2026

Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing .... more>>

HUM2N opens longevity clinic at Six Senses London
HUM2N opens longevity clinic at Six Senses London   12 Jun 2026

Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at .... more>>

Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna   11 Jun 2026

As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day .... more>>

KX Chelsea invests £15 million to upgrade its wellness offering
KX Chelsea invests £15 million to upgrade its wellness offering   10 Jun 2026

Premium London health club, KX Chelsea, is gearing up to unveil its most significant redevelopment since its launch in 2002.

....
more>>
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers identify a drug which reduces muscle loss when using GLP-1 medications   10 Jun 2026

Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss .... more>>

Company profile


iPlayCO

iPlayCo was established in 1999.

View full profile>>

Catalogue gallery


Featured Supplier

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30

Sun protection is no longer just about shielding the skin – it's about enhancing it. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Community Activator Coach Apprentice
Salary: 16,686
Location: Stowmarket, Suffolk
Company: Everyone Active
Membership Advisor
Salary: Competitive salary plus commission & benefits
Location: Market Rasen
Company: Everyone Active
Customer Service Advisor
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
Diary dates
Powered by leisurediary.com

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd