NEWS
Demand for midscale and budget hotels continues to exceed supply in Casablanca
POSTED 23 Jun 2014 . BY Helen Andrews
A US$500m (€368m, £294m) development of the waterfront, to include luxury hotels and apartments, is expected to attract visitors to Casablanca Credit: Shutterstock / Karol Kozlowski
Demand for midscale and budget hotels is continuing to exceed supply in Casablanca, Morocco, according to a new report by global hotel consultancy HVS.

Four and five-star hotels make up over 50 per cent of the total room capacity, leaving the economy segment – particularly branded budget hotels – under-represented.

From 2006-2013 hotel supply in Casablanca grew at a rate of 6.6 per cent with both room and bed capacity expanding at a similar pace yet demand for one and three-star properties grew by over 15 per cent.

“The three-star segment in Casablanca has seen the fastest growth in terms of rooms capacity, of almost 12 per cent, while the two-star segment makes up just under seven per cent of the total room capacity,” said report co-author Veronica Waldthausen, an associate at HVS London.

The situation is likely to improve somewhat as new supply comes on-stream, but there is still significant development opportunity in the economy sector in Casablanca,” Waldthausen added.

In 2010 Casablanca experienced a boom in tourism, but things stalled in 2011 as the Arab Spring affected the image of Northern Africa. Even so, Casablanca’s reputation as a financial and economic hub recovered at a faster pace than other destinations in Morocco.

“Overall the outlook for Casablanca remains positive and growth in most hotel segments is expected,” said report co-author Sophie Perret, director of HVS London. “It is one of the most established countries in North Africa, and as such the hotel sector should be able to reap the benefits from its stable image and close proximity to Europe.”

Investment in the city’s infrastructure – as part of the country’s Vision 2020 project to double tourism levels to 16-20 million by 2020 – includes the construction of Casanearshore Park, hotel and office space for 100 multinational companies.

The 350km (217 miles) high-speed rail line from Casablanca to Tangier, the first of its kind in Africa, is expected to be up and running next year, while a US$500m (€368m, £294m) development of the waterfront – to include high-end retail space, a business centre, hotels and luxury apartments – is also expected to attract visitors.

HVS also states that conference business has increased due to the opening of the 5,000-delegate Palais des Congres.
RELATED STORIES
  Nairobi's resilient hotel sector to recover from terrorism and political controversy


Nairobi’s hotel sector has demonstrated unprecedented resilience in the wake of a turbulent 18 months and is expected to reach its true potential during an upcoming period of political and economic stability, according to a report.
  African hair care market offers huge potential


Black women are willing to spend at least double the amount on hair and beauty products that white women do, according to a study by Euromonitor International.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Demand for midscale and budget hotels continues to exceed supply in Casablanca...
08 Jun 2026 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

23 Jun 2014

Demand for midscale and budget hotels continues to exceed supply in Casablanca
BY Helen Andrews

A US$500m (€368m, £294m) development of the waterfront, to include luxury hotels and apartments, is expected to attract visitors to Casablanca

A US$500m (€368m, £294m) development of the waterfront, to include luxury hotels and apartments, is expected to attract visitors to Casablanca
photo: Shutterstock / Karol Kozlowski

Demand for midscale and budget hotels is continuing to exceed supply in Casablanca, Morocco, according to a new report by global hotel consultancy HVS.

Four and five-star hotels make up over 50 per cent of the total room capacity, leaving the economy segment – particularly branded budget hotels – under-represented.

From 2006-2013 hotel supply in Casablanca grew at a rate of 6.6 per cent with both room and bed capacity expanding at a similar pace yet demand for one and three-star properties grew by over 15 per cent.

“The three-star segment in Casablanca has seen the fastest growth in terms of rooms capacity, of almost 12 per cent, while the two-star segment makes up just under seven per cent of the total room capacity,” said report co-author Veronica Waldthausen, an associate at HVS London.

The situation is likely to improve somewhat as new supply comes on-stream, but there is still significant development opportunity in the economy sector in Casablanca,” Waldthausen added.

In 2010 Casablanca experienced a boom in tourism, but things stalled in 2011 as the Arab Spring affected the image of Northern Africa. Even so, Casablanca’s reputation as a financial and economic hub recovered at a faster pace than other destinations in Morocco.

“Overall the outlook for Casablanca remains positive and growth in most hotel segments is expected,” said report co-author Sophie Perret, director of HVS London. “It is one of the most established countries in North Africa, and as such the hotel sector should be able to reap the benefits from its stable image and close proximity to Europe.”

Investment in the city’s infrastructure – as part of the country’s Vision 2020 project to double tourism levels to 16-20 million by 2020 – includes the construction of Casanearshore Park, hotel and office space for 100 multinational companies.

The 350km (217 miles) high-speed rail line from Casablanca to Tangier, the first of its kind in Africa, is expected to be up and running next year, while a US$500m (€368m, £294m) development of the waterfront – to include high-end retail space, a business centre, hotels and luxury apartments – is also expected to attract visitors.

HVS also states that conference business has increased due to the opening of the 5,000-delegate Palais des Congres.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix launches AI-powered platform to deliver longevity medicine at scale   08 Jun 2026

Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-powered intelligence system to help physicians deliver .... more>>

Orangetheory set for Italian expansion and Technogym tie-up
Orangetheory set for Italian expansion and Technogym tie-up   08 Jun 2026

Purpose Brands has announced its entry into the Italian market, having sold the franchise rights for four Orangetheory Fitness studios to Icon .... more>>

Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre announces new wellness destination in Hyderabad   08 Jun 2026

Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in .... more>>

Fitness First adds red light therapy to relaxation classes
Fitness First adds red light therapy to relaxation classes   08 Jun 2026

Fitness First UK is integrating red light therapy into its yoga and Pilates classes through a partnership with Bon Charge.

....
more>>
The Retreat Costa Rica debuts Vida Mía Longevity Centre
The Retreat Costa Rica debuts Vida Mía Longevity Centre   07 Jun 2026

Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and .... more>>

Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination   05 Jun 2026

A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating .... more>>

Company profile


We Work Well Inc

We Work Well is a global premier hosted buyer event company, connecting high-level executives from leading suppliers with pre-selected highly qualified buyers in the wellness and hospitality industries.

View full profile>>

Catalogue gallery


Featured Supplier

Endospheres' new protocols are designed to meet real client needs

Endospheres' new protocols are designed to meet real client needs

Spa professionals see it every day: clients are arriving with more complex expectations. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Membership Advisor
Salary: Competitive salary plus commission & benefits
Location: Market Rasen
Company: Everyone Active
Customer Service Advisor
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
GP Exercise Referral Instructor
Salary: £33,000pa + benefits
Location: Harrow
Company: Everyone Active
Diary dates
Powered by leisurediary.com

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd