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Nike creates the world's first full-size LED basketball court
POSTED 15 Aug 2014 . BY Katie Buckley
The LED court can produce almost any graphic or overlay. Credit: Nike
Nike has unveiled the world's first LED basketball court in Shanghai, China, a facility that has been created for basketball star Kobe Bryant to help train young players in Shanghai as part of Nike’s RISE campaign.

The court – dubbed the ‘House of Mamba’ – features all over LED flooring; bringing graphics, video and real-time player tracking to training. Using motion sensors to enable tracking and interactive visualisations, players will be trained and challenged using circuits set by Bryant and the innovative new technology.



‘House of Mamba’ can display almost anything, from bespoke virtual training programmes to classic court markings and customised court overlays. It can also respond instantly to mistakes made by players and display personal performance statistics.


Bryant in action

Nike’s RISE campaign has set out to get children in China heavily involved in basketball - held over several different stages, the aim is to help young players improve their performance and skills, culminating with three young individuals competing in the Nike World Basketball Festival in Spain in early September. Several big names in the basketball world are backing the scheme, including Bryant and Cleveland's LeBron James.
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  Nike drops fitness tracking hardware in favour of software strategy


Nike has continued its realignment with the fitness software market through a long- awaited link up with Apple HealthKit and a snub of its own Nike+ FuelBand hardware.
 


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15 Aug 2014

Nike creates the world's first full-size LED basketball court
BY Katie Buckley

The LED court can produce almost any graphic or overlay.

The LED court can produce almost any graphic or overlay.
photo: Nike

Nike has unveiled the world's first LED basketball court in Shanghai, China, a facility that has been created for basketball star Kobe Bryant to help train young players in Shanghai as part of Nike’s RISE campaign.

The court – dubbed the ‘House of Mamba’ – features all over LED flooring; bringing graphics, video and real-time player tracking to training. Using motion sensors to enable tracking and interactive visualisations, players will be trained and challenged using circuits set by Bryant and the innovative new technology.



‘House of Mamba’ can display almost anything, from bespoke virtual training programmes to classic court markings and customised court overlays. It can also respond instantly to mistakes made by players and display personal performance statistics.


Bryant in action

Nike’s RISE campaign has set out to get children in China heavily involved in basketball - held over several different stages, the aim is to help young players improve their performance and skills, culminating with three young individuals competing in the Nike World Basketball Festival in Spain in early September. Several big names in the basketball world are backing the scheme, including Bryant and Cleveland's LeBron James.



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