Sauna, pool and spa supplier Klafs has appointed Sharon Barcock as managing director for the Middle East and North Africa region.

Barcock has moved from her role as director of spa operations and development for Hilton Worldwide throughout the Middle East and Africa for the Hilton, Conrad and Waldorf Astoria brands.

British-born Barcock will be based in Dubai Healthcare City for her new role at Klafs, using her knowledge of spa design, business plan execution, marketing and spa operation to add to Klafs’ business development in the MENA region.

Before the move to Klafs, Barcock worked at Hilton from 2009. Before that, she joined Mandara Spa at its flagship location for the Middle East, The Monarch Dubai.

Prior to her time with Mandara, Barcock designed and developed a spa brand for a private company, in collaboration with the Dubai Women’s Association – under the patronage of HE Sheikha Amina – which resulted in the opening of a 2,000sq m (21,528sq ft) ladies-only spa and health club called Jannati.

Barcock has also had roles at Fairmont – as the spa director of The Willow Stream Spa & Health Club in Dubai – and Champneys’ Citypoint in London, as operations director.