NEWS
Sport England launches This Girl Can campaign
POSTED 03 Nov 2014 . BY Tom Walker
The campaign aims to inspire women to get more active
Sport England has launched a multi-million pound marketing campaign aimed at getting more girls and women into sport.

Delivered with a range of partner organisations, This Girl Can aims to be a celebration of active women across the country and actively seeks to include girls and women of any size, ability or experience.

It follows from a survey commissioned by Sport England which revealed that 75 per cent of women would like to exercise more – but are put off by issues ranging from body confidence to motherhood.

Set to launch in January, the campaign will aim to tackle those issues and encourage women to join local sports clubs as well as health clubs and gyms.

The campaign has a dedicated websiteand will feature heavily across social media platforms such as Twitter, Instagram, Facebook and Youtube.

Each of the social media channels will offer tips on exercise, advice on how to get more active and stories aimed at inspiring women into sport.

RELATED STORIES
  This Girl Can campaign kicks off across UK


This Girl Can, a multi-million pound marketing campaign aimed at getting more girls and women into sport, has launched today.
  Introducing: the pilot scheme behind the £2m This Girl Can campaign


Last week’s high profile launch of the This Girl Can campaign will owe any success it achieves to an innovative pilot scheme that has been running in Bury since September 2013.
 


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03 Nov 2014

Sport England launches This Girl Can campaign
BY Tom Walker

The campaign aims to inspire women to get more active

The campaign aims to inspire women to get more active

Sport England has launched a multi-million pound marketing campaign aimed at getting more girls and women into sport.

Delivered with a range of partner organisations, This Girl Can aims to be a celebration of active women across the country and actively seeks to include girls and women of any size, ability or experience.

It follows from a survey commissioned by Sport England which revealed that 75 per cent of women would like to exercise more – but are put off by issues ranging from body confidence to motherhood.

Set to launch in January, the campaign will aim to tackle those issues and encourage women to join local sports clubs as well as health clubs and gyms.

The campaign has a dedicated websiteand will feature heavily across social media platforms such as Twitter, Instagram, Facebook and Youtube.

Each of the social media channels will offer tips on exercise, advice on how to get more active and stories aimed at inspiring women into sport.




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