NEWS
HOK signs stadium development deal with United Soccer League
POSTED 14 May 2015 . BY Tom Walker
American Legion Memorial Stadium in North Carolina, the 21,000-capacity, of USL’s Charlotte Independence
HOK has signed a groundbreaking, multi-year partnership with North America-based United Soccer League (USL).

The deal will see the global architects conduct a stadium development, design and standards programme, supporting the league’s strategic initiative to house all USL clubs in soccer-specific stadiums across US and Canada by 2020.

As the league’s official stadium design partner, HOK will apply its venue design expertise to guide soccer-specific stadium development for expansion clubs and the renovation of current USL stadiums to increase capacities and amenities.

HOK will also consult to the league and its clubs on maximising venue revenue, developing ancillary programming and creating operational efficiencies.

USL President Jake Edwards said: “The partnership with HOK provides the league and its clubs a tremendous partner with extensive stadium design and development experience at the highest level.

“A critical part of our strategic growth plan is to have all USL clubs as owners or primary tenants of soccer-specific stadiums by 2020.”

The deal has been enabled by HOK’s December 2014 acquisition of 360 Architecture, a leading designer of sports venues and facilities.

The takeover of 360 led to the creation of HOK’s new Sports + Recreation + Entertainment practice.

HOK’s previous sports arm – HOK Sport Venue Event – became Populous in 2008 following a management buy out. A non-compete agreement, which formed part of the deal, meant HOK hasn’t worked in sports architecture for more than five years.

Brad Schrock, director of HOK Sports + Recreation + Entertainment, said: “We are passionate about soccer and excited to be a partner to the USL as the league continues to grow.

“This initiative will provide the framework to ensure that venues are successful for the team, the players, the fans and their communities.”
RELATED STORIES
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - HOK signs stadium development deal with United Soccer League...
08 Jun 2026 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

14 May 2015

HOK signs stadium development deal with United Soccer League
BY Tom Walker

American Legion Memorial Stadium in North Carolina, the 21,000-capacity, of USL’s Charlotte Independence

American Legion Memorial Stadium in North Carolina, the 21,000-capacity, of USL’s Charlotte Independence

HOK has signed a groundbreaking, multi-year partnership with North America-based United Soccer League (USL).

The deal will see the global architects conduct a stadium development, design and standards programme, supporting the league’s strategic initiative to house all USL clubs in soccer-specific stadiums across US and Canada by 2020.

As the league’s official stadium design partner, HOK will apply its venue design expertise to guide soccer-specific stadium development for expansion clubs and the renovation of current USL stadiums to increase capacities and amenities.

HOK will also consult to the league and its clubs on maximising venue revenue, developing ancillary programming and creating operational efficiencies.

USL President Jake Edwards said: “The partnership with HOK provides the league and its clubs a tremendous partner with extensive stadium design and development experience at the highest level.

“A critical part of our strategic growth plan is to have all USL clubs as owners or primary tenants of soccer-specific stadiums by 2020.”

The deal has been enabled by HOK’s December 2014 acquisition of 360 Architecture, a leading designer of sports venues and facilities.

The takeover of 360 led to the creation of HOK’s new Sports + Recreation + Entertainment practice.

HOK’s previous sports arm – HOK Sport Venue Event – became Populous in 2008 following a management buy out. A non-compete agreement, which formed part of the deal, meant HOK hasn’t worked in sports architecture for more than five years.

Brad Schrock, director of HOK Sports + Recreation + Entertainment, said: “We are passionate about soccer and excited to be a partner to the USL as the league continues to grow.

“This initiative will provide the framework to ensure that venues are successful for the team, the players, the fans and their communities.”



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix launches AI-powered platform to deliver longevity medicine at scale   08 Jun 2026

Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-powered intelligence system to help physicians deliver .... more>>

Orangetheory set for Italian expansion and Technogym tie-up
Orangetheory set for Italian expansion and Technogym tie-up   08 Jun 2026

Purpose Brands has announced its entry into the Italian market, having sold the franchise rights for four Orangetheory Fitness studios to Icon .... more>>

Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre announces new wellness destination in Hyderabad   08 Jun 2026

Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in .... more>>

Fitness First adds red light therapy to relaxation classes
Fitness First adds red light therapy to relaxation classes   08 Jun 2026

Fitness First UK is integrating red light therapy into its yoga and Pilates classes through a partnership with Bon Charge.

....
more>>
The Retreat Costa Rica debuts Vida Mía Longevity Centre
The Retreat Costa Rica debuts Vida Mía Longevity Centre   07 Jun 2026

Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and .... more>>

Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination   05 Jun 2026

A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating .... more>>

Company profile


WDT Werner Dosiertechnik GmbH & Co. KG

WDT was founded 40 years ago by Dietmar Werner with the invention of a dosing system for calcium hypochlorite for swimming pools.

View full profile>>

Catalogue gallery


Featured Supplier

Endospheres' new protocols are designed to meet real client needs

Endospheres' new protocols are designed to meet real client needs

Spa professionals see it every day: clients are arriving with more complex expectations. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Membership Advisor
Salary: Competitive salary plus commission & benefits
Location: Market Rasen
Company: Everyone Active
Customer Service Advisor
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
GP Exercise Referral Instructor
Salary: £33,000pa + benefits
Location: Harrow
Company: Everyone Active
Diary dates
Powered by leisurediary.com

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd