NEWS
ukactive’s Steven Ward welcomes medical support for ‘prevention over cure’
POSTED 20 May 2015 . BY Jak Phillips
Steven Ward recently took over the reins at the physical activity sector body
A call from the Academy of Medical Royal Colleges (AMRC) for an end to over-zealous clinical interventions by doctors has been praised by ukactive executive director Steven Ward as a step in the right direction towards the use of physical activity as a frontline treatment.

The recent AMRC editorial, published in the BMJ, outlined a new initiative called Choosing Wisely, which aims to limit the amount of ‘expensive’ and ‘potentially harmful’ prescriptions and treatments used to treat patients based on a minimal evidence base. The authors say the current NHS system is skewed towards action for action’s sake, when often “doing nothing might be the favourable option.”

“A culture of ‘more is better,’ where the onus is on doctors to “do something” at each consultation has bred unbalanced decision making,” wrote the authors.

“This has resulted in patients sometimes being offered treatments that have only minor benefit and minimal evidence, despite the potential for substantial harm and expense.”

Although the article doesn’t explicitly cite exercise as a solution, Ward believes the support for alternatives to clinical intervention will offer encouragement to physical activity advocates. It follows a landmark Health Select Committee report in which Dr Sarah Wollaston MP called on medical professionals to harness the “extraordinary benefits of exercise in improving physical and mental health” to prioritise prevention as a public health strategy.

These sentiments were echoed by Ward, who said it is vital that the public health system tackles the root causes of issues, rather than simply seeking to treat them.

“ukactive welcomes this latest paper as a clear indication that the medical community are reading from the same page when it comes to preventative treatments, such as getting the nation moving rather than jumping straight for the clinical option,” Ward told Health Club Management.

“As we have seen with our own Let’s Get Moving service, simple changes in lifestyle – just moving more – have the power to radically re-define the healthcare landscape. Clinicians are a vital partner in calling on government to prioritise these types of intervention.”
RELATED STORIES
  Virgin Active's Matt Merrick and GLL's Mark Sesnan win ukactive Board seats


Virgin Active European COO Matt Merrick and GLL managing director Mark Sesnan have won seats on the new-look ukactive Board of Directors following a high-profile election.
  National Fitness Day 2015 sets sights on school participation


This year’s National Fitness Day – the largest celebration of physical activity in the UK – will see schools included in the initiative for the first time as organiser ukactive targets a bigger and better event than ever before.
  ukactive’s Steven Ward defends treadmills amid concerns over Goldberg death


The new ukactive executive director Steven Ward has spoken out in support of treadmills, following a slew of headlines questioning their safety in the wake of the tragic death of Silicon Valley executive Dave Goldberg.
  ukactive seeks applications for new Membership Council


ukactive is calling on existing members to apply for its newly-formed Membership Council as the physical activity sector body continues to restructure following its governance review.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - ukactive’s Steven Ward welcomes medical support for ‘prevention over cure’...
05 Jun 2026 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

20 May 2015

ukactive’s Steven Ward welcomes medical support for ‘prevention over cure’
BY Jak Phillips

Steven Ward recently took over the reins at the physical activity sector body

Steven Ward recently took over the reins at the physical activity sector body

A call from the Academy of Medical Royal Colleges (AMRC) for an end to over-zealous clinical interventions by doctors has been praised by ukactive executive director Steven Ward as a step in the right direction towards the use of physical activity as a frontline treatment.

The recent AMRC editorial, published in the BMJ, outlined a new initiative called Choosing Wisely, which aims to limit the amount of ‘expensive’ and ‘potentially harmful’ prescriptions and treatments used to treat patients based on a minimal evidence base. The authors say the current NHS system is skewed towards action for action’s sake, when often “doing nothing might be the favourable option.”

“A culture of ‘more is better,’ where the onus is on doctors to “do something” at each consultation has bred unbalanced decision making,” wrote the authors.

“This has resulted in patients sometimes being offered treatments that have only minor benefit and minimal evidence, despite the potential for substantial harm and expense.”

Although the article doesn’t explicitly cite exercise as a solution, Ward believes the support for alternatives to clinical intervention will offer encouragement to physical activity advocates. It follows a landmark Health Select Committee report in which Dr Sarah Wollaston MP called on medical professionals to harness the “extraordinary benefits of exercise in improving physical and mental health” to prioritise prevention as a public health strategy.

These sentiments were echoed by Ward, who said it is vital that the public health system tackles the root causes of issues, rather than simply seeking to treat them.

“ukactive welcomes this latest paper as a clear indication that the medical community are reading from the same page when it comes to preventative treatments, such as getting the nation moving rather than jumping straight for the clinical option,” Ward told Health Club Management.

“As we have seen with our own Let’s Get Moving service, simple changes in lifestyle – just moving more – have the power to radically re-define the healthcare landscape. Clinicians are a vital partner in calling on government to prioritise these types of intervention.”



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Technogym and World Athletics team up to launch the Run X World Treadmill Championships
Technogym and World Athletics team up to launch the Run X World Treadmill Championships   05 Jun 2026

Technogym has announced the launch of the Run X World Treadmill Championship, the first world championship for running on connected treadmills over .... more>>

Charitable trust, Mytime Active, tackles loneliness
Charitable trust, Mytime Active, tackles loneliness   05 Jun 2026

Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on its community outreach .... more>>

Healing sanctuary Tulah Clinical Wellness opens in Kerala
Healing sanctuary Tulah Clinical Wellness opens in Kerala   05 Jun 2026

Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.

....
more>>
SC Fitness celebrates milestone moment of 100 gyms
SC Fitness celebrates milestone moment of 100 gyms   05 Jun 2026

Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms. 

....
more>>
BIG unveils Eve Music Hall as Croatia venue nears completion
BIG unveils Eve Music Hall as Croatia venue nears completion   04 Jun 2026

Bjarke Ingels Group (BIG) has unveiled its design for Eve Music Hall in Čepin, eastern Croatia, as construction progresses towards completion ahead .... more>>

Bob Rogers hands BRC to long-serving leadership team
Bob Rogers hands BRC to long-serving leadership team   04 Jun 2026

Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four .... more>>

Company profile


Power Plate

Power Plate is owned, manufactured and distributed by U.S. based Performance Health Systems LLC, a global company delivering advanced technology solutions through health and wellness equipment.

View full profile>>

Catalogue gallery


Featured Supplier

Endospheres' new protocols are designed to meet real client needs

Endospheres' new protocols are designed to meet real client needs

Spa professionals see it every day: clients are arriving with more complex expectations. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Membership Advisor
Salary: Competitive salary plus commission & benefits
Location: Market Rasen
Company: Everyone Active
Customer Service Advisor
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
GP Exercise Referral Instructor
Salary: £33,000pa + benefits
Location: Harrow
Company: Everyone Active
Diary dates
Powered by leisurediary.com

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd