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Portuguese gym chain Vivafit makes move into Asian markets
POSTED 01 Dec 2015 . BY Kath Hudson
Vivafit charters new territory with a Kazakhstan club
Women-only fitness franchise Vivafit, headquartered in Portugal, recently continued its rapid expansion with three clubs opening simultaneously in three different markets across a single month: in Pune, India; Atyrau in Kazakhstan; and Dubai.

The Pune site is a 180sq m club, with a PT studio and group exercise studio. Aimed at high-class Indians, membership costs the equivalent of €450 a year, paid in advance, including a monthly consultation with a dietitian. This is the first club in Pune and the ninth in India. Vivafit co-founder Pedro Ruiz says he wants to open two more clubs in Pune and 500 more in India.

Previously a public swimming pool, the Atyrau club has been refurbished to include two fitness studios (250sq m and 110sq m) and a 100sq m gym. It targets expats, with a membership price of €283, pre-paid for six months. This is the first site in Kazakhstan and there are plans to develop 24 more.

With a gym and two fitness studios, the Dubai club targets both Emirati nationals and expats with its non-intimidating atmosphere and range of Vivafit and Les Mills classes. Situated on the 10th floor of an office building, it has great views over the city. This is the second club in the city; there are plans for 12 more across the UAE, including nine more in Dubai.

Miralago provided the equipment for all three clubs.
RELATED STORIES
  Vivafit to launch in Kazakhstan


Portuguese women-only fitness chain Vivafit will shortly make its debut in Kazakhstan, with the launch of its first club in this market.
  Vivafit reaches into fresh territories with Asia openings


Portugese health club operator Vivafit is expanding its reach with the signing of the first franchised club in Taiwan, belonging to an American/Taiwanese couple. The 170sq m (1,830sq ft) Taipei club is expected to be the first of a chain of some 150 Vivafit clubs in Taiwan.
  Vivafit continues its global growth


Women-only fitness franchise Vivafit has continued its global roll-out in dramatic style over recent months.
 


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01 Dec 2015

Portuguese gym chain Vivafit makes move into Asian markets
BY Kath Hudson

Vivafit charters new territory with a Kazakhstan club

Vivafit charters new territory with a Kazakhstan club

Women-only fitness franchise Vivafit, headquartered in Portugal, recently continued its rapid expansion with three clubs opening simultaneously in three different markets across a single month: in Pune, India; Atyrau in Kazakhstan; and Dubai.

The Pune site is a 180sq m club, with a PT studio and group exercise studio. Aimed at high-class Indians, membership costs the equivalent of €450 a year, paid in advance, including a monthly consultation with a dietitian. This is the first club in Pune and the ninth in India. Vivafit co-founder Pedro Ruiz says he wants to open two more clubs in Pune and 500 more in India.

Previously a public swimming pool, the Atyrau club has been refurbished to include two fitness studios (250sq m and 110sq m) and a 100sq m gym. It targets expats, with a membership price of €283, pre-paid for six months. This is the first site in Kazakhstan and there are plans to develop 24 more.

With a gym and two fitness studios, the Dubai club targets both Emirati nationals and expats with its non-intimidating atmosphere and range of Vivafit and Les Mills classes. Situated on the 10th floor of an office building, it has great views over the city. This is the second club in the city; there are plans for 12 more across the UAE, including nine more in Dubai.

Miralago provided the equipment for all three clubs.



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