NEWS
Chinese investor backs Merlin to build Legoland Shanghai
POSTED 22 Oct 2015 . BY Alice Davis
Merlin Entertainments CEO Nick Varney expects China to be a significant growth market for the company Credit: Merlin Entertainments
The effects of the Chinese president's state visit to the UK continues to be felt within the domestic attractions industry as Merlin Entertainments revealed plans to build Legoland Shanghai.

The US$300m (£194m, €265m) Legoland Shanghai is a joint venture between Merlin and the Chinese investment firm China Media Capital.

The popular Lego-themed attraction has been making headway in the Asian market in recent years, with Legoland parks under construction in Japan and South Korea, and Legoland Malaysia open since 2012. Legoland is also expected to open at Dubai Parks and Resorts in the UAE in 2016.

Other midway opportunities in China will be explored by the joint venture, such as the Dungeons, Legoland Discovery Centres and attractions with DreamWorks IPs such as Kung Fu Panda.

"China is a key growth market for the Group and we see this partnership as providing a significant opportunity to accelerate our plans," said Nick Varney, CEO of Merlin Entertainments.

During Chinese President Xi Jinping’s state visit to Britain – from which the UK hopes to secure up to £30bn (US$46bn, €41bn) worth of trade and investment – it was also announced that London Paramount Resort would receive £100m (US$155m, €136m) in funding from Chinese investment group SinoFortone.

"It’s a great honour to be supported by top leaders of both nations in forging this strategic partnership with Merlin," said Ruigang Li, chairman of China Media Capital.

"Through investing and operating across the whole spectrum of the media and entertainment sector, CMC has accumulated unique experience in aligning international know-how with local market needs. Through this partnership with Merlin, a global operator, we will be committed to creating a premium experience as well as establishing a working system in China for the development and operation of location based entertainment attractions that meet international standards," Li said.

RELATED STORIES
  Ninjago coming to Legoland California in 2016


Merlin Entertainments has announced plans to open a Ninjago expansion at its Legoland theme park in California.
  Merlin debuts new hotel at Legoland Florida


Merlin Entertainments has continued its policy to turn its major attractions into multi-day features by debuting its new Legoland Hotel at Legoland Florida.
  Lego waterpark latest addition to AED10bn Dubai mega resort


Already welcoming a Legoland theme park as part of the upcoming Dubai Parks and Resorts development in the UAE, Merlin Entertainments has confirmed that the AED10bn (US$2.7bn, €2.5bn, £1.8bn) mega-development will also include a Lego waterpark in its lineup.
  20 Legoland developments in the pipeline, says Merlin


Following the release of its annual report, Merlin Entertainments has said there is potential for up to 20 new Legoland developments to be announced in the not-too-distant future.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Chinese investor backs Merlin to build Legoland Shanghai ...
09 Jun 2026 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

22 Oct 2015

Chinese investor backs Merlin to build Legoland Shanghai
BY Alice Davis

Merlin Entertainments CEO Nick Varney expects China to be a significant growth market for the company

Merlin Entertainments CEO Nick Varney expects China to be a significant growth market for the company
photo: Merlin Entertainments

The effects of the Chinese president's state visit to the UK continues to be felt within the domestic attractions industry as Merlin Entertainments revealed plans to build Legoland Shanghai.

The US$300m (£194m, €265m) Legoland Shanghai is a joint venture between Merlin and the Chinese investment firm China Media Capital.

The popular Lego-themed attraction has been making headway in the Asian market in recent years, with Legoland parks under construction in Japan and South Korea, and Legoland Malaysia open since 2012. Legoland is also expected to open at Dubai Parks and Resorts in the UAE in 2016.

Other midway opportunities in China will be explored by the joint venture, such as the Dungeons, Legoland Discovery Centres and attractions with DreamWorks IPs such as Kung Fu Panda.

"China is a key growth market for the Group and we see this partnership as providing a significant opportunity to accelerate our plans," said Nick Varney, CEO of Merlin Entertainments.

During Chinese President Xi Jinping’s state visit to Britain – from which the UK hopes to secure up to £30bn (US$46bn, €41bn) worth of trade and investment – it was also announced that London Paramount Resort would receive £100m (US$155m, €136m) in funding from Chinese investment group SinoFortone.

"It’s a great honour to be supported by top leaders of both nations in forging this strategic partnership with Merlin," said Ruigang Li, chairman of China Media Capital.

"Through investing and operating across the whole spectrum of the media and entertainment sector, CMC has accumulated unique experience in aligning international know-how with local market needs. Through this partnership with Merlin, a global operator, we will be committed to creating a premium experience as well as establishing a working system in China for the development and operation of location based entertainment attractions that meet international standards," Li said.




Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Crunch Fitness creates more affordable reformer Pilates concept
Crunch Fitness creates more affordable reformer Pilates concept   09 Jun 2026

Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather .... more>>

LeisureDB rebrands to Evolve as it releases the 20th State of the Industry Report
LeisureDB rebrands to Evolve as it releases the 20th State of the Industry Report   08 Jun 2026

The 20th State of the Industry Report reveals a resilient, expanding and competitive sector, the importance of differentiation and the .... more>>

Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix launches AI-powered platform to deliver longevity medicine at scale   08 Jun 2026

Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-powered intelligence system to help physicians deliver .... more>>

Orangetheory set for Italian expansion and Technogym tie-up
Orangetheory set for Italian expansion and Technogym tie-up   08 Jun 2026

Purpose Brands has announced its entry into the Italian market, having sold the franchise rights for four Orangetheory Fitness studios to Icon .... more>>

Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre announces new wellness destination in Hyderabad   08 Jun 2026

Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in .... more>>

Fitness First adds red light therapy to relaxation classes
Fitness First adds red light therapy to relaxation classes   08 Jun 2026

Fitness First UK is integrating red light therapy into its yoga and Pilates classes through a partnership with Bon Charge.

....
more>>
Company profile


TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin combines its fascination for snow with holistic wellbeing to create something completely unique.

View full profile>>

Catalogue gallery


Featured Supplier

Endospheres' new protocols are designed to meet real client needs

Endospheres' new protocols are designed to meet real client needs

Spa professionals see it every day: clients are arriving with more complex expectations. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Membership Advisor
Salary: Competitive salary plus commission & benefits
Location: Market Rasen
Company: Everyone Active
Customer Service Advisor
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
GP Exercise Referral Instructor
Salary: £33,000pa + benefits
Location: Harrow
Company: Everyone Active
Diary dates
Powered by leisurediary.com

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd