NEWS
Sports strategy: Crouch urges local authorities to keep investing in sport
POSTED 06 Jan 2016 . BY Matthew Campelli
Crouch highlighted councils in Kent, which 'had not taken the axe to sport', as proof local authorities could invest despite cuts
Sports minister Tracey Crouch has urged local authorities to invest in sport despite large cuts to the Department of Communities and Local Government (DCLG) in the latest spending review.

During Crouch’s first Culture, Media and Sport Select Committee hearing since the publication of the government’s sports strategy – Sporting Future – she said that local government was expected to play its part as the “largest public sector investor in sport”.

Local authorities spend more than £1bn (US$1.5bn, €1.4bn) per year on sport and physical activity, excluding capital spend.

She said that despite a budget decrease of up to 30 per cent for the DCLG during the current parliament, announced by chancellor George Osborne last November, the Department of Culture, Media and Sport (DCMS) had not audited the effect the cuts would have on local authority sport delivery.

However, Crouch highlighted the work done by local councils in Kent, the county of her Chatham and Aylesford constituency, which “had not taken an axe to its sports and leisure facilities” and was seeing improvements in health as a consequence.

“It’s controversial to say, but Medway Council kept the free swimming for under-16 and over-60s and as a consequence people are still participating,” she added.

Under the terms of the new sports strategy, local authorities will be eligible to bid for Sport England funding to develop and implement physical activity strategies if they are located in areas where participation is lower than average.

Crouch, due to take maternity leave at the end of the month, was quizzed by MPs about recording “tangible results” for some of the pilot schemes Sport England is expected to fund in accordance with the strategy.

The first annual report will be published in December, a year after Sporting Future was revealed. Crouch conceded that some aspects, such as measuring participation by women and people from lower socioeconomic groups, were easier to record than the effect the strategy would have on mental health and social value, although she was “confident it will be able to meet the targets set”.

Grassroots football and its relationship with the Premier League was also a point of reference for the committee, which is headed up by Crouch’s Conservative colleague Jesse Norman.

The sports minister revealed that following the final settlement the Premier League makes regarding its television rights, as well as Ofcom’s investigation into the transaction, it will plough more than £100m (US$146.2m, €135.9m) per annum into grassroots football, double the current commitment of £52m (US$76m, €70.7m).

Crouch implied that the added money – which is coming as a result of the broadcasting deal the league signed worth £8.2bn (US$12bn, €11.1bn) for the three years from 2016 – would be used to fund new facilities and heart screening apparatus.

Experienced football coach Crouch said: “I’ve seen the poor changing rooms and facilities, and goalposts that are about to fall on people’s heads, and it’s really important the money we’re spending is going into the areas of real need across the whole country.”
RELATED STORIES
  Sports strategy: Sport England’s Active People Survey to be replaced


Sport England’s Active People Survey will be scrapped in favour of research that explores different types of physical activity rather than just traditional outdoor sports.
  Sports strategy: Sports Business Council to be established


A Sports Business Council will be established by the government in a bid to stimulate further growth and potentially shape policy in the sports sector.
  Sports strategy: The key points at a glance


The government's wide-ranging sports strategy covers several bases within its 84-pages, from funding guidelines to defined outcomes. Sports Management strips the key information from the report.
  Sports strategy: Industry reaction to new vision for sport and physical activity


The first government review on sport strategy in a decade included a number of initiatives which will have ramifications for the sport and physical activity sector.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Sports strategy: Crouch urges local authorities to keep investing in sport...
05 Jun 2026 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

06 Jan 2016

Sports strategy: Crouch urges local authorities to keep investing in sport
BY Matthew Campelli

Crouch highlighted councils in Kent, which 'had not taken the axe to sport', as proof local authorities could invest despite cuts

Crouch highlighted councils in Kent, which 'had not taken the axe to sport', as proof local authorities could invest despite cuts

Sports minister Tracey Crouch has urged local authorities to invest in sport despite large cuts to the Department of Communities and Local Government (DCLG) in the latest spending review.

During Crouch’s first Culture, Media and Sport Select Committee hearing since the publication of the government’s sports strategy – Sporting Future – she said that local government was expected to play its part as the “largest public sector investor in sport”.

Local authorities spend more than £1bn (US$1.5bn, €1.4bn) per year on sport and physical activity, excluding capital spend.

She said that despite a budget decrease of up to 30 per cent for the DCLG during the current parliament, announced by chancellor George Osborne last November, the Department of Culture, Media and Sport (DCMS) had not audited the effect the cuts would have on local authority sport delivery.

However, Crouch highlighted the work done by local councils in Kent, the county of her Chatham and Aylesford constituency, which “had not taken an axe to its sports and leisure facilities” and was seeing improvements in health as a consequence.

“It’s controversial to say, but Medway Council kept the free swimming for under-16 and over-60s and as a consequence people are still participating,” she added.

Under the terms of the new sports strategy, local authorities will be eligible to bid for Sport England funding to develop and implement physical activity strategies if they are located in areas where participation is lower than average.

Crouch, due to take maternity leave at the end of the month, was quizzed by MPs about recording “tangible results” for some of the pilot schemes Sport England is expected to fund in accordance with the strategy.

The first annual report will be published in December, a year after Sporting Future was revealed. Crouch conceded that some aspects, such as measuring participation by women and people from lower socioeconomic groups, were easier to record than the effect the strategy would have on mental health and social value, although she was “confident it will be able to meet the targets set”.

Grassroots football and its relationship with the Premier League was also a point of reference for the committee, which is headed up by Crouch’s Conservative colleague Jesse Norman.

The sports minister revealed that following the final settlement the Premier League makes regarding its television rights, as well as Ofcom’s investigation into the transaction, it will plough more than £100m (US$146.2m, €135.9m) per annum into grassroots football, double the current commitment of £52m (US$76m, €70.7m).

Crouch implied that the added money – which is coming as a result of the broadcasting deal the league signed worth £8.2bn (US$12bn, €11.1bn) for the three years from 2016 – would be used to fund new facilities and heart screening apparatus.

Experienced football coach Crouch said: “I’ve seen the poor changing rooms and facilities, and goalposts that are about to fall on people’s heads, and it’s really important the money we’re spending is going into the areas of real need across the whole country.”



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination   05 Jun 2026

A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating .... more>>

Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day   05 Jun 2026

Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at .... more>>

Warner Bros Discovery collaborates on upcoming Pompeii attraction
Warner Bros Discovery collaborates on upcoming Pompeii attraction   05 Jun 2026

A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous .... more>>

Nuffield Health says it will appeal after losing at employment tribunal
Nuffield Health says it will appeal after losing at employment tribunal   05 Jun 2026

Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and is committed to meeting all legal .... more>>

Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi   05 Jun 2026

Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, .... more>>

Technogym and World Athletics team up to launch the Run X World Treadmill Championships
Technogym and World Athletics team up to launch the Run X World Treadmill Championships   05 Jun 2026

Technogym has announced the launch of the Run X World Treadmill Championship, the first world championship for running on connected treadmills over .... more>>

Company profile


Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to the health & leisure industry.

View full profile>>

Catalogue gallery


Featured Supplier

Endospheres' new protocols are designed to meet real client needs

Endospheres' new protocols are designed to meet real client needs

Spa professionals see it every day: clients are arriving with more complex expectations. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Membership Advisor
Salary: Competitive salary plus commission & benefits
Location: Market Rasen
Company: Everyone Active
Customer Service Advisor
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
GP Exercise Referral Instructor
Salary: £33,000pa + benefits
Location: Harrow
Company: Everyone Active
Diary dates
Powered by leisurediary.com

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd