Derek Zoolander turns famous attractions into catwalk runways with viral marketing stunt
POSTED 17 Feb 2016 . BY Tom Anstey
As Derek Zoolander, Ben Stiller took the Sydney Harbour Bridge climb, posing on top of the iconic structure Credit: BridgeClimb
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In a move benefiting both the visitor attractions industry and Hollywood, Ben Stiller has hit some of the world’s most well-known attractions as he markets the new Zoolander film under the guise of its main character, Derek Zoolander.
Dubbed the “Zoolander 2 World Tour”, Derek Zoolander strutted his stuff at the Eiffel Tower in Paris, Real Madrid FC’s Santiago Bernabéu, Abbey Road in London and on Sydney Harbour Bridge in Australia.
The marketing stunt has been very beneficial for both Zoolander 2 distributor Paramount Pictures and the attractions visited on the tour, with the appearances by Stiller going viral across social media.
In Paris, Stiller, along with co-star Owen Wilson as Hansel, walked the catwalk for Valentino during Paris Fashion Week. From there, the duo headed for the Eiffel Tower where they pulled their best Parisian poses in front of the famous French landmark.
The tour then sent Zoolander to the world-famous Santiago Bernabéu in Madrid, with Stiller posing inside the stadium and on the stadium tour.
Rejoined by Wilson in London, Zoolander appeared on the famous Abbey Road walk, recreating the famous Beatles album cover in a variety of signature Zoolander poses.
17 Feb 2016 Derek Zoolander turns famous attractions into catwalk runways with viral marketing stunt BYTom Anstey
As Derek Zoolander, Ben Stiller took the Sydney Harbour Bridge climb, posing on top of the iconic structure photo: BridgeClimb
In a move benefiting both the visitor attractions industry and Hollywood, Ben Stiller has hit some of the world’s most well-known attractions as he markets the new Zoolander film under the guise of its main character, Derek Zoolander.
Dubbed the “Zoolander 2 World Tour”, Derek Zoolander strutted his stuff at the Eiffel Tower in Paris, Real Madrid FC’s Santiago Bernabéu, Abbey Road in London and on Sydney Harbour Bridge in Australia.
The marketing stunt has been very beneficial for both Zoolander 2 distributor Paramount Pictures and the attractions visited on the tour, with the appearances by Stiller going viral across social media.
In Paris, Stiller, along with co-star Owen Wilson as Hansel, walked the catwalk for Valentino during Paris Fashion Week. From there, the duo headed for the Eiffel Tower where they pulled their best Parisian poses in front of the famous French landmark.
The tour then sent Zoolander to the world-famous Santiago Bernabéu in Madrid, with Stiller posing inside the stadium and on the stadium tour.
Rejoined by Wilson in London, Zoolander appeared on the famous Abbey Road walk, recreating the famous Beatles album cover in a variety of signature Zoolander poses.
The last visitor attraction on the tour was Sydney’s iconic Harbour Bridge. Taking the BridgeClimb – a 3 ½ hour journey along the upper arch of the landmark – Zoolander captured his new shot “Koala” as well as the signature “Blue Steel”.
On the back of his walk, Bridge Climb has capitalised by launching a competition for people who visit the visitor attraction to post a photo with their own #bridgeclimbpose.
Zoolander 2 hit cinema screens on 12 February. On its opening weekend the film made US$25.9m (€23.2m, £18.1m) at box office, finishing in fourth place behind Deadpool, Kung Fu Panda 3 and How to Be Single.
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