NEWS
EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture
POSTED 13 Apr 2016 . BY Kim Megson
MVRDV founders Winy Maas, Jacob van Rijs and Nathalie de Vries Credit: MVRDV/Allard van de Hoek
The founding partners of Dutch studio MVRDV have told CLAD that architects and developers must consider including a leisure component when designing new structures in built environments.

In an exclusive interview, Winy Maas, Nathalie de Vries and Jacob van Rijs, explained how their own work – including residential and commercial projects such as Rotterdam’s Market Hall – include leisure components to bring life to their surrounding locations.

“Leisure is an economy of itself, and an opener for further development,” said Maas. “Architects discuss the digital economy a lot, but we dismiss the leisure economy a little bit, placing it in tourist zones only. That’s stupid. Bigger companies, like Apple and Google, are hyper aware of the importance of leisure. Developers creating new cityscapes should be aware of it too.”

Van Rijs added: “People are now realising that specific spaces not normally on the leisure agenda can actually play a role in this area. Shopping malls are including more leisure aspects, and this means more design quality and architect involvement is needed. People are not interested in seeing the same design solutions. They want new ideas.”

De Vries said architects should explore all the possibilities of a project before creating a design, and not be afraid “to reinvent the commission” if more could be done to serve the people who live nearby.

“Our projects often fulfil an extra task and help catalyse a turnaround in their environment,” she said. “That's the way it should be, especially if public money is involved. Even if it isn’t, you want to direct people to your buildings and give the space an extra boost. Projects with a cultural element can perform this role.”

All three founders – who have recently hired five new partners as part of an organisational reshuffle – argue that future proofing is essential for developers and architects working on mixed-use projects.

“We have to deal with the fact that the timespan that things are interesting can be incredibly short,” said de Vries. “This is a worrisome aspect of leisure projects. People go there for a couple of years, then everything has to be reinvented. The level of entertainment has to rise and rise.

“It's a bit of a paradox when you make buildings; one the one hand you want to make things to last and have indefinite qualities, on the other hand you have to make designs that can change fast to accommodate new trends and fashions and keep things attractive.”

Van Rijs said that maximising space, by lowering floors and liftings ceilings, is one way to make a building adaptable for alternative future uses, and pointed to the growing popularity of renovation projects rather than new builds.

“Everything is transformation,” Maas added. “You can balance between keeping a lot of a building and introducing smaller new elements, to creating giant new domes that go over existing landscapes. More than ever, our generation believes in transformation because it recognises history and combines it with the future.

“Such biodiversity if good because it leads to specialism and you want cities to be different from other cities. It means people want to go there.”

MVRDV’s ongoing leisure projects include a shopping centre and cultural hub in Beijing, a man-made lagoon in Tainan, and an elevated skygarden in Seoul.

An extensive interview with the trio will be featured in the next issue of CLADmag
RELATED STORIES
  MVRDV appoint five new partners as part of reshuffle


The founders of Dutch architecture studio MVRDV have today (12 April) added five new partners as part of a management reshuffle intended to nurture the practice’s “intellectual and creative continuity, organisational growth and stability.”
  MVRDV create towering public staircase to celebrate Rotterdam's reconstruction and revival


Dutch architects MVRDV have announced an eye-catching temporary installation for Rotterdam: a giant staircase leading from the plaza outside the city’s central train station to the top of an adjacent historic building.
  MVRDV unveil Beijing leisure hub with an ever-changing façade


Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.
  Architecture, design and rock music collide in MVRDV's mixed-use masterplan for Ragnarock


The transformation of a former industrial site in Danish city Roskilde into a new home for rock and roll will be complete by April this year, CLAD has learned.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture...
08 Jun 2026 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

13 Apr 2016

EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture
BY Kim Megson

MVRDV founders Winy Maas, Jacob van Rijs and Nathalie de Vries

MVRDV founders Winy Maas, Jacob van Rijs and Nathalie de Vries
photo: MVRDV/Allard van de Hoek

The founding partners of Dutch studio MVRDV have told CLAD that architects and developers must consider including a leisure component when designing new structures in built environments.

In an exclusive interview, Winy Maas, Nathalie de Vries and Jacob van Rijs, explained how their own work – including residential and commercial projects such as Rotterdam’s Market Hall – include leisure components to bring life to their surrounding locations.

“Leisure is an economy of itself, and an opener for further development,” said Maas. “Architects discuss the digital economy a lot, but we dismiss the leisure economy a little bit, placing it in tourist zones only. That’s stupid. Bigger companies, like Apple and Google, are hyper aware of the importance of leisure. Developers creating new cityscapes should be aware of it too.”

Van Rijs added: “People are now realising that specific spaces not normally on the leisure agenda can actually play a role in this area. Shopping malls are including more leisure aspects, and this means more design quality and architect involvement is needed. People are not interested in seeing the same design solutions. They want new ideas.”

De Vries said architects should explore all the possibilities of a project before creating a design, and not be afraid “to reinvent the commission” if more could be done to serve the people who live nearby.

“Our projects often fulfil an extra task and help catalyse a turnaround in their environment,” she said. “That's the way it should be, especially if public money is involved. Even if it isn’t, you want to direct people to your buildings and give the space an extra boost. Projects with a cultural element can perform this role.”

All three founders – who have recently hired five new partners as part of an organisational reshuffle – argue that future proofing is essential for developers and architects working on mixed-use projects.

“We have to deal with the fact that the timespan that things are interesting can be incredibly short,” said de Vries. “This is a worrisome aspect of leisure projects. People go there for a couple of years, then everything has to be reinvented. The level of entertainment has to rise and rise.

“It's a bit of a paradox when you make buildings; one the one hand you want to make things to last and have indefinite qualities, on the other hand you have to make designs that can change fast to accommodate new trends and fashions and keep things attractive.”

Van Rijs said that maximising space, by lowering floors and liftings ceilings, is one way to make a building adaptable for alternative future uses, and pointed to the growing popularity of renovation projects rather than new builds.

“Everything is transformation,” Maas added. “You can balance between keeping a lot of a building and introducing smaller new elements, to creating giant new domes that go over existing landscapes. More than ever, our generation believes in transformation because it recognises history and combines it with the future.

“Such biodiversity if good because it leads to specialism and you want cities to be different from other cities. It means people want to go there.”

MVRDV’s ongoing leisure projects include a shopping centre and cultural hub in Beijing, a man-made lagoon in Tainan, and an elevated skygarden in Seoul.

An extensive interview with the trio will be featured in the next issue of CLADmag



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix launches AI-powered platform to deliver longevity medicine at scale   08 Jun 2026

Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-powered intelligence system to help physicians deliver .... more>>

Orangetheory set for Italian expansion and Technogym tie-up
Orangetheory set for Italian expansion and Technogym tie-up   08 Jun 2026

Purpose Brands has announced its entry into the Italian market, having sold the franchise rights for four Orangetheory Fitness studios to Icon .... more>>

Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre announces new wellness destination in Hyderabad   08 Jun 2026

Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in .... more>>

Fitness First adds red light therapy to relaxation classes
Fitness First adds red light therapy to relaxation classes   08 Jun 2026

Fitness First UK is integrating red light therapy into its yoga and Pilates classes through a partnership with Bon Charge.

....
more>>
The Retreat Costa Rica debuts Vida Mía Longevity Centre
The Retreat Costa Rica debuts Vida Mía Longevity Centre   07 Jun 2026

Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and .... more>>

Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination   05 Jun 2026

A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating .... more>>

Company profile


Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell stories, create emotion and give your audience an experience that they will always remember.

View full profile>>

Catalogue gallery


Featured Supplier

Endospheres' new protocols are designed to meet real client needs

Endospheres' new protocols are designed to meet real client needs

Spa professionals see it every day: clients are arriving with more complex expectations. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Membership Advisor
Salary: Competitive salary plus commission & benefits
Location: Market Rasen
Company: Everyone Active
Customer Service Advisor
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
GP Exercise Referral Instructor
Salary: £33,000pa + benefits
Location: Harrow
Company: Everyone Active
Diary dates
Powered by leisurediary.com

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd