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Ferrari global theme park expansion continues with sites in China and North America
POSTED 21 Apr 2016 . BY Tom Anstey
Ferrari's next theme park venture opens at PortaVentura later this year
Ferrari is seeking out sites for its first theme parks in North America and China, according to reports.

According to Bloomberg, Ferrari will follow up on it first theme park in Abu Dhabi and its upcoming one in Spain with a third park in China, plus by a fourth park in North America.

The report states that Ferrari wants to expand its racing and car brand into a full-fledged luxury offering, also noting that its greatest successes outside of its core market stem from its budding theme park business.

Last month, Ferrari inked a non-binding agreement with Chinese property developer BAIC Eternaland Property and the Beijing Automotive Group to build the luxury car-maker’s first theme park in China.

Further reports have suggested that in North America, Ferrari is looking at potential sites in Mexico, Las Vegas and Florida, or the possibility of a partnership with an existing park as an immersive land.

Ferrari also said last year when it filed for its IPO that is was looking at opening “one theme park in each of the main geographic areas where we operate, including North America and Asia.”

RELATED STORIES
  Ferrari inks deal for China theme park


Ferrari has signed a non-binding agreement with a Chinese property developer to build the luxury car-maker’s first theme park in China.
  Ferrari Land: New details revealed for upcoming park and 112mph vertical coaster


Ferrari Land, the highly anticipated branded zone set to open at PortAventura in 2017, will boast a twin drop tower ride and a Formula 1 race course attraction, as well as its record- breaking race car-themed vertical accelerator.
  PortAventura breaks ground on Europe's first Ferrari Land


PortAventura has broken ground on its new Ferrari-branded expansion, the first Ferrari Land to come to Europe.
  New Ferrari stores combine shopping experience with visitor attraction


Luxury Italian car brand Ferrari has opened its latest store in Milan, featuring a new concept focused on lifestyle, experience, entertainment and shopping.
 


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21 Apr 2016

Ferrari global theme park expansion continues with sites in China and North America
BY Tom Anstey

Ferrari's next theme park venture opens at PortaVentura later this year

Ferrari's next theme park venture opens at PortaVentura later this year

Ferrari is seeking out sites for its first theme parks in North America and China, according to reports.

According to Bloomberg, Ferrari will follow up on it first theme park in Abu Dhabi and its upcoming one in Spain with a third park in China, plus by a fourth park in North America.

The report states that Ferrari wants to expand its racing and car brand into a full-fledged luxury offering, also noting that its greatest successes outside of its core market stem from its budding theme park business.

Last month, Ferrari inked a non-binding agreement with Chinese property developer BAIC Eternaland Property and the Beijing Automotive Group to build the luxury car-maker’s first theme park in China.

Further reports have suggested that in North America, Ferrari is looking at potential sites in Mexico, Las Vegas and Florida, or the possibility of a partnership with an existing park as an immersive land.

Ferrari also said last year when it filed for its IPO that is was looking at opening “one theme park in each of the main geographic areas where we operate, including North America and Asia.”




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