NEWS
FFME opens first standalone studio
POSTED 31 May 2016 . BY Tom Walker
The 800sq m studio in Dubai has a three-in-one concept
Fitness First Middle East has opened its first ever standalone studio not attached to a traditional health club.

The 800sq m (8,611sq ft) studio in Dubai has a three-in-one concept. XFit (CrossFit-style), X:30 (HIIT) and BoxX (boxing themed) classes – among many others – are offered across three zones: LIFT, BOX and HIIT.

“As a business we wanted to explore new models away from the traditional and standard Fitness First health club concept,” George Flooks, COO for Fitness First Middle East and North Africa, told Health Club Management.

“The market in the Middle East is rapidly growing and evolving and our market data showed us there was a need from consumers for a boutique studio box concept model.”
RELATED STORIES
  Fitness First launches Dubai XFit studio


Fitness First Middle East (FFME) has opened its latest XFit studio – the operator’s own CrossFit-style offering – in Dubai.
  Fitness First Middle East reaches 60 sites


Fitness First is gearing up to launch its 33rd club in the UAE in the coming weeks, on Palm Jumeirah’s Golden Mile.
  Fitness First: Red is the new platinum in Dubai


Fitness First Middle East recently opened its 31st club in the United Arab Emirates – the first in the region to feature the brand’s vibrant new look with the red logo and fresh colours for the decor.
 


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31 May 2016

FFME opens first standalone studio
BY Tom Walker

The 800sq m studio in Dubai has a three-in-one concept

The 800sq m studio in Dubai has a three-in-one concept

Fitness First Middle East has opened its first ever standalone studio not attached to a traditional health club.

The 800sq m (8,611sq ft) studio in Dubai has a three-in-one concept. XFit (CrossFit-style), X:30 (HIIT) and BoxX (boxing themed) classes – among many others – are offered across three zones: LIFT, BOX and HIIT.

“As a business we wanted to explore new models away from the traditional and standard Fitness First health club concept,” George Flooks, COO for Fitness First Middle East and North Africa, told Health Club Management.

“The market in the Middle East is rapidly growing and evolving and our market data showed us there was a need from consumers for a boutique studio box concept model.”
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