NEWS
DW Sports leads five-way Fitness First split as deal nears completion
POSTED 28 Aug 2016 . BY Liz Terry
Dave Whelan will acquire the majority Fitness First's clubs Credit: Huffington Post
The fate of Fitness First looks likely to be settled within weeks.

Industry sources indicate the portfolio of clubs is likely to be split at least five ways, with Harris Williams handling the negotiations.

Health Club Management reported back in June that Dave Whelan’s DW Sports was in talks to take over the Fitness First portfolio. It’s understood he remains likely to acquire the majority of the sites, with operators, such as The Gym Group, GLL and others coming in to pick up parts of the portfolio.

The sale of clubs which are peripheral to the core business had always been the plan under Fitness First’s ongoing 'optimisation strategy'.

This has seen the operator streamline from its peak of 165 clubs in 2012, as it worked to adapt to shrinkage in the mid-market.

DW Sports’ estate comprises around 80 sites, while there are currently 65 Fitness First clubs.

The deal for the majority of these will enable DW to move closer to rivalling Pure Gym, which has become the UK’s largest private operator, with more than 160 clubs.

Pure is not thought to be in the Fitness First deal, although this has not been confirmed.

Our reporting in June indicated that the enlarged DW would be operated as a dual-brand entity, with Fitness First UK MD Martin Seibold set to be retained and an IPO likely in 2018. However, this has not been confirmed either.

The sale of the UK arm of Fitness First will be the first step in the long-anticipated break up of the 370-strong global business. Owner Oaktree Capital Management is likely to sell the rest of the clubs – in Asia, Australia and Germany – after the UK deal is completed.

We'll keep you posted on further developments as they emerge.

RELATED STORIES
  DW Sports swoops for all 62 UK Fitness First clubs


DW Sports has become one of the largest health club operators in the UK in one fell swoop with the acquisition of Fitness First UK and its whole 62-club portfolio.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - DW Sports leads five-way Fitness First split as deal nears completion ...
07 Jun 2026 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

28 Aug 2016

DW Sports leads five-way Fitness First split as deal nears completion
BY Liz Terry

Dave Whelan will acquire the majority Fitness First's clubs

Dave Whelan will acquire the majority Fitness First's clubs
photo: Huffington Post

The fate of Fitness First looks likely to be settled within weeks.

Industry sources indicate the portfolio of clubs is likely to be split at least five ways, with Harris Williams handling the negotiations.

Health Club Management reported back in June that Dave Whelan’s DW Sports was in talks to take over the Fitness First portfolio. It’s understood he remains likely to acquire the majority of the sites, with operators, such as The Gym Group, GLL and others coming in to pick up parts of the portfolio.

The sale of clubs which are peripheral to the core business had always been the plan under Fitness First’s ongoing 'optimisation strategy'.

This has seen the operator streamline from its peak of 165 clubs in 2012, as it worked to adapt to shrinkage in the mid-market.

DW Sports’ estate comprises around 80 sites, while there are currently 65 Fitness First clubs.

The deal for the majority of these will enable DW to move closer to rivalling Pure Gym, which has become the UK’s largest private operator, with more than 160 clubs.

Pure is not thought to be in the Fitness First deal, although this has not been confirmed.

Our reporting in June indicated that the enlarged DW would be operated as a dual-brand entity, with Fitness First UK MD Martin Seibold set to be retained and an IPO likely in 2018. However, this has not been confirmed either.

The sale of the UK arm of Fitness First will be the first step in the long-anticipated break up of the 370-strong global business. Owner Oaktree Capital Management is likely to sell the rest of the clubs – in Asia, Australia and Germany – after the UK deal is completed.

We'll keep you posted on further developments as they emerge.




Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
The Retreat Costa Rica debuts Vida Mía Longevity Centre
The Retreat Costa Rica debuts Vida Mía Longevity Centre   07 Jun 2026

Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and .... more>>

Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination   05 Jun 2026

A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating .... more>>

Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day   05 Jun 2026

Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at .... more>>

Warner Bros Discovery collaborates on upcoming Pompeii attraction
Warner Bros Discovery collaborates on upcoming Pompeii attraction   05 Jun 2026

A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous .... more>>

Nuffield Health says it will appeal after losing at employment tribunal
Nuffield Health says it will appeal after losing at employment tribunal   05 Jun 2026

Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and is committed to meeting all legal .... more>>

Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi   05 Jun 2026

Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, .... more>>

Company profile


Wynne Business Consulting and Education

Wynne Business, founded in 1998, specialises in creating, growing and fine- tuning spas, salons, wellness centres, hotel spas, fitness centres, and other beauty and health-related businesses.

View full profile>>

Catalogue gallery


Featured Supplier

Endospheres' new protocols are designed to meet real client needs

Endospheres' new protocols are designed to meet real client needs

Spa professionals see it every day: clients are arriving with more complex expectations. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Membership Advisor
Salary: Competitive salary plus commission & benefits
Location: Market Rasen
Company: Everyone Active
Customer Service Advisor
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
GP Exercise Referral Instructor
Salary: £33,000pa + benefits
Location: Harrow
Company: Everyone Active
Diary dates
Powered by leisurediary.com

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd