Fitness technology firm Wexer has bought Dutch-based company ClubVirtual for an undisclosed fee.

According to Wexer the deal gives the company the largest market share in the virtual fitness market. The company already had virtual installations in more than 40 countries, but is seeking further opportunities in the Asian market with the acquisition.

ClubVirtual will continue to produce virtual fitness content under its brand and will be overseen by the majority of its existing leadership team.

However, the firm’s commercial director Robert Louw will join Wexer as head of business development.

Announcing the deal, Paul Bowman, Wexer chief executive, said: “Over the past eight years, we have been able to secure a very strong market position across all continents. Predominantly by helping operators transform dead studio space into active space through the use of virtual classes.

“Now, we are additionally helping clubs expand outside their four walls through streaming and mobile technology. This acquisition will allow us to empower more club groups faster when it comes to creating digital ecosystems to engage their members.”

The fitness industry is undergoing a period of intense change as the sector embraces technology. Through strategic partnerships as well as developing products and services, both Wexer and ClubVirtual have helped fitness providers operate more effectively in this technology-centric market.

Laurens de Kock, ClubVirtual chief executive, said: “The thinking between our two companies is very aligned and becoming part of Wexer is a great next step for us as well as an incredible opportunity for our clients. We really look forward to continuing to support key operators in their endeavours to be of value to their members 24/7 through the use of technology, and excited to be on the forefront of this transformation of our industry.”

First launched as an ‘online health club’ in 2008, Wexer offers health clubs and other fitness facilities virtual group exercise and cycling studios. It opened its UK headquarters in London in May.

ClubVirtual was founded in 2008 by Martijn van Lierop and Laurens de Kock. The company has more than 850 installations across 18 countries.