NEWS
Frozen and Marvel attractions coming to Hong Kong Disneyland as part of US$1.4bn expansion
POSTED 23 Nov 2016 . BY Tom Anstey
Several Marvel additions will come to the park in the coming years, including Ant Man and The Avengers Credit: Disney
Disney will plough US$1.4bn (€1.3bn, £1.1bn) into upgrading its Hong Kong attraction with Frozen and Marvel zones in an attempt to make the theme park profitable again.

Despite the operator having already added more than US$600m (€565m, £484.5m) in new rides and attractions over the past few years, Hong Kong Disneyland has failed to break even in 2015, with the park recording losses of US$20m (€18.8m, £16.1m) and a decline in visitor numbers by 9.3 per cent to 6.8 million.

Its general manager, Andrew Kam, also left the company in March, later joining Disney’s Asian rival Wanda to lead its theme park division. For wider Hong Kong, the economy has also slowed thanks to a sharp decline in tourism from mainland China.

As part of the development plan, a new Marvel-themed ride will debut in 2018, as will a new complex based on Disney’s latest release Moana. The castle - currently Disney’s smallest at 77-feet-tall (23.4 metres) will be “supersized” to compete with Disney’s existing properties.

The entire themed Frozen area – to debut in 2020 – is a first for Disney parks, with the brand’s largest presence currently at its Epcot park in Orlando following its debut in June. A recreation of Arendelle, the new area at the park will feature a lake, ice mountain, two rides, shops and restaurants.

The new announcements are in addition to pending projects, including the Iron Man flight simulator debuting in January and a 750 bedroom hotel, to open later in 2017. Further Marvel expansions are also planned during the development, including a ride based on The Avengers.

Hong Kong’s government is the majority owner of the park, with a 53 per cent stake. Funding for the development will as such be split between the government and Disney at that ratio.

Subject to approval, construction on the six-year expansion will begin in 2018, with work scheduled to be completed by 2023.
A recreation of Arendelle, the new Frozen area at the park will feature a lake, ice mountain, two rides, shops and restaurants Credit: Disney
The entire themed Frozen area – to debut in 2020 – is a first for Disney parks, Credit: Disney
Hong Kong currently has the smallest Disney castle, which has been a point of contention among some Credit: Disney
RELATED STORIES
  Wanda hires former Hong Kong Disneyland head to run theme park division


As Disney and Wanda’s public war for dominance across China continues to rage on, Wanda chair Wang Jianlin has reportedly hired former Disney executive Andrew Kam to lead its charge into the theme park sector.
  Chinese slowdown hits Hong Kong Disneyland as park posts first loss in four years


While Disney might be riding high on its Star Wars successes, things aren’t looking so rosy for its Hong Kong theme park, which posted its first net loss for four years after a slump in Chinese visitors to the attraction.
  Frozen helps Hong Kong Disneyland break merchandise sales record


Hong Kong Disneyland is crediting the ever-popular Frozen IP for helping it to break its merchandise sales record over the past year.
  Hong Kong government in talks to double the size of Disneyland


The Hong Kong government is planning to hold talks with Disney on further expanding Hong Kong Disneyland in a bid to boost tourism in the area and propel economic growth.
 


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23 Nov 2016

Frozen and Marvel attractions coming to Hong Kong Disneyland as part of US$1.4bn expansion
BY Tom Anstey

Several Marvel additions will come to the park in the coming years, including Ant Man and The Avengers

Several Marvel additions will come to the park in the coming years, including Ant Man and The Avengers
photo: Disney

Disney will plough US$1.4bn (€1.3bn, £1.1bn) into upgrading its Hong Kong attraction with Frozen and Marvel zones in an attempt to make the theme park profitable again.

Despite the operator having already added more than US$600m (€565m, £484.5m) in new rides and attractions over the past few years, Hong Kong Disneyland has failed to break even in 2015, with the park recording losses of US$20m (€18.8m, £16.1m) and a decline in visitor numbers by 9.3 per cent to 6.8 million.

Its general manager, Andrew Kam, also left the company in March, later joining Disney’s Asian rival Wanda to lead its theme park division. For wider Hong Kong, the economy has also slowed thanks to a sharp decline in tourism from mainland China.

As part of the development plan, a new Marvel-themed ride will debut in 2018, as will a new complex based on Disney’s latest release Moana. The castle - currently Disney’s smallest at 77-feet-tall (23.4 metres) will be “supersized” to compete with Disney’s existing properties.

The entire themed Frozen area – to debut in 2020 – is a first for Disney parks, with the brand’s largest presence currently at its Epcot park in Orlando following its debut in June. A recreation of Arendelle, the new area at the park will feature a lake, ice mountain, two rides, shops and restaurants.

The new announcements are in addition to pending projects, including the Iron Man flight simulator debuting in January and a 750 bedroom hotel, to open later in 2017. Further Marvel expansions are also planned during the development, including a ride based on The Avengers.

Hong Kong’s government is the majority owner of the park, with a 53 per cent stake. Funding for the development will as such be split between the government and Disney at that ratio.

Subject to approval, construction on the six-year expansion will begin in 2018, with work scheduled to be completed by 2023.



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