NEWS
Museum to recreate 1940s-60s town as new headline attraction
POSTED 02 Dec 2016 . BY Tom Walker
The open air BCLM opened in 1978 and currently covers the years from 1850 to 1940
Ambitious plans have been submitted to recreate an entire town mirroring life from the 1940s to 1960s – complete with a public house, library and bowling green – in the heart of the Black Country Living Museum (BCLM) in Dudley, West Midlands.

Forming part of the museum’s 40-year development masterplan – entitled BCLM: Forging Ahead – the town is set to become the museum’s new headline attraction, and would involve the translocation of a number of at-risk buildings in the Black Country to the museum.

Several buildings at risk of demolition from across the Black Country have already been identified as suitable for the project.

Plans also include redeveloping the museum's Rolfe Street Entrance Building into a new learning centre, to enable the development of a new STEAM (Science, Technology, Engineering, Art and Maths) learning programme.

Museum officials have submitted a first-round funding bid to the Heritage Lottery Fund (HLF), hoping to secure a £9.8m grant for the project.

If the bid is successful, officials can get started on the first stage of the project – which is financially supported, in principle, by the Black Country Local Enterprise Partnership – and carry out “significant historic research” and a detailed planning proposal in order to complete a second-round bid to HLF in December 2018.

Andrew Lovett, BLCM’s director and chief executive said: “We are now in a position to submit this funding bid, which has been three years in the making.

“If successful, this development will be a significant one and will allow us to complete the Museum’s story.

“We want to expand and improve our visitors’ experience, enable more people to understand the true significance of the Black Country’s heritage and in doing so, play a major role in the wider regeneration of Dudley by increasing our visitor numbers from 300,000 to 500,000 per year.”

HLF is expected to announce whether the Phase One bid has been successful by June 2017.

BCLM opened in 1978 and has since welcomed nearly 9 million visitors.
RELATED STORIES
  Black Country Museum announces £600,000 loss


The Black Country Living Museum, in the West Midlands has announced losses of almost £600,000 as visitor numbers saw a drop of 50,000 people over the course of a year.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Museum to recreate 1940s-60s town as new headline attraction...
08 Jun 2026 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

02 Dec 2016

Museum to recreate 1940s-60s town as new headline attraction
BY Tom Walker

The open air BCLM opened in 1978 and currently covers the years from 1850 to 1940

The open air BCLM opened in 1978 and currently covers the years from 1850 to 1940

Ambitious plans have been submitted to recreate an entire town mirroring life from the 1940s to 1960s – complete with a public house, library and bowling green – in the heart of the Black Country Living Museum (BCLM) in Dudley, West Midlands.

Forming part of the museum’s 40-year development masterplan – entitled BCLM: Forging Ahead – the town is set to become the museum’s new headline attraction, and would involve the translocation of a number of at-risk buildings in the Black Country to the museum.

Several buildings at risk of demolition from across the Black Country have already been identified as suitable for the project.

Plans also include redeveloping the museum's Rolfe Street Entrance Building into a new learning centre, to enable the development of a new STEAM (Science, Technology, Engineering, Art and Maths) learning programme.

Museum officials have submitted a first-round funding bid to the Heritage Lottery Fund (HLF), hoping to secure a £9.8m grant for the project.

If the bid is successful, officials can get started on the first stage of the project – which is financially supported, in principle, by the Black Country Local Enterprise Partnership – and carry out “significant historic research” and a detailed planning proposal in order to complete a second-round bid to HLF in December 2018.

Andrew Lovett, BLCM’s director and chief executive said: “We are now in a position to submit this funding bid, which has been three years in the making.

“If successful, this development will be a significant one and will allow us to complete the Museum’s story.

“We want to expand and improve our visitors’ experience, enable more people to understand the true significance of the Black Country’s heritage and in doing so, play a major role in the wider regeneration of Dudley by increasing our visitor numbers from 300,000 to 500,000 per year.”

HLF is expected to announce whether the Phase One bid has been successful by June 2017.

BCLM opened in 1978 and has since welcomed nearly 9 million visitors.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix launches AI-powered platform to deliver longevity medicine at scale   08 Jun 2026

Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-powered intelligence system to help physicians deliver .... more>>

Orangetheory set for Italian expansion and Technogym tie-up
Orangetheory set for Italian expansion and Technogym tie-up   08 Jun 2026

Purpose Brands has announced its entry into the Italian market, having sold the franchise rights for four Orangetheory Fitness studios to Icon .... more>>

Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre announces new wellness destination in Hyderabad   08 Jun 2026

Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in .... more>>

Fitness First adds red light therapy to relaxation classes
Fitness First adds red light therapy to relaxation classes   08 Jun 2026

Fitness First UK is integrating red light therapy into its yoga and Pilates classes through a partnership with Bon Charge.

....
more>>
The Retreat Costa Rica debuts Vida Mía Longevity Centre
The Retreat Costa Rica debuts Vida Mía Longevity Centre   07 Jun 2026

Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and .... more>>

Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination   05 Jun 2026

A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating .... more>>

Company profile


Total Vibration Solutions Ltd (TVS Group)

TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics.

View full profile>>

Catalogue gallery


Featured Supplier

Endospheres' new protocols are designed to meet real client needs

Endospheres' new protocols are designed to meet real client needs

Spa professionals see it every day: clients are arriving with more complex expectations. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Membership Advisor
Salary: Competitive salary plus commission & benefits
Location: Market Rasen
Company: Everyone Active
Customer Service Advisor
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
GP Exercise Referral Instructor
Salary: £33,000pa + benefits
Location: Harrow
Company: Everyone Active
Diary dates
Powered by leisurediary.com

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd