Ninjago comes to Legoland Florida following multi-million dollar investment
POSTED 19 Jan 2017 . BY Tom Anstey
The launch comes ahead of the Lego Ninjago movie to be released later this year on 22 September
Legoland has made a significant addition to its Florida resort with the launch of its new Ninjago World attraction.
The immersive land, filled with several hands-on, outdoor, ninja-themed activities, is centred around a 4D dark ride by Triotech, with guests using striking gestures to blast animated fireballs, lightning, shockwaves and ice as they travel through dojos to master their skills.
The four-person cars represent the four main Ninjago characters, each with a different ability, with riders collecting points for their efforts through the ride and scores displayed at the end to see who did the best. The ride also incorporates 4D effects such as heat, smoke and wind, offering guests a unique interactive experience.
“The fourth installation of Ninjago The Ride, being at Legoland Florida is a crucial cornerstone in Triotech’s history since Central Florida is an important market in the attractions industry,” said Christian Martin VP of marketing at Triotech.
“Triotech is rapidly becoming more recognised as a turnkey integrated provider of innovative attractions and even guests are beginning to recognise this value.”
Additionally, the attraction also includes Zane’s Temple Build – an experience where visitors can add to a giant model of the Ninjago Monastery, with bins of loose lego bricks allowing them to use their creativity. Single child platforms, recommended for children aged 5-12 and known as Kai’s Spinners, will also teach children the art of “Spinjitzu,” while an area with light-up targets known as Jay’s Lightning Drill offers a chance to test precision and reflexes. Cole’s Rock Climb is a rock-climbing wall designed for children aged 2-12, while an immersive retail element themed on Wu’s Warehouse is also included.
The launch comes ahead of the Lego Ninjago movie, to be released later this year on 22 September. As an IP, Lego remains very strong, with the brand named in 2015 as number one on the Brand Finance’s Brand Strength Index in terms of familiarity, loyalty, promotion, staff satisfaction and corporate reputation.
The ride also incorporates 4D effects such as heat, smoke and wind, offering guests a unique interactive experience
As an IP, Lego remains very strong, with the brand named in 2015 as number one on the Brand Finance’s Brand Strength Index
Shoot fireballs using hand gestures in Legoland California's new Ninjago dark ride POSTED 18 Sep 2015. BY Tom Anstey Legoland California will be introducing a revolutionary new dark ride to its theme park in
2016 with the debut of ‘Ninjago - The Ride’, which for the first time on a ride will offer
interactivity through nothing but hand gestures.
Ninjago coming to Legoland California in 2016 POSTED 29 Jul 2015. BY Tom Anstey Merlin Entertainments has announced plans to open a Ninjago expansion at its Legoland
theme park in California.
19 Jan 2017 Ninjago comes to Legoland Florida following multi-million dollar investment BYTom Anstey
The launch comes ahead of the Lego Ninjago movie to be released later this year on 22 September
Legoland has made a significant addition to its Florida resort with the launch of its new Ninjago World attraction.
The immersive land, filled with several hands-on, outdoor, ninja-themed activities, is centred around a 4D dark ride by Triotech, with guests using striking gestures to blast animated fireballs, lightning, shockwaves and ice as they travel through dojos to master their skills.
The four-person cars represent the four main Ninjago characters, each with a different ability, with riders collecting points for their efforts through the ride and scores displayed at the end to see who did the best. The ride also incorporates 4D effects such as heat, smoke and wind, offering guests a unique interactive experience.
“The fourth installation of Ninjago The Ride, being at Legoland Florida is a crucial cornerstone in Triotech’s history since Central Florida is an important market in the attractions industry,” said Christian Martin VP of marketing at Triotech.
“Triotech is rapidly becoming more recognised as a turnkey integrated provider of innovative attractions and even guests are beginning to recognise this value.”
Additionally, the attraction also includes Zane’s Temple Build – an experience where visitors can add to a giant model of the Ninjago Monastery, with bins of loose lego bricks allowing them to use their creativity. Single child platforms, recommended for children aged 5-12 and known as Kai’s Spinners, will also teach children the art of “Spinjitzu,” while an area with light-up targets known as Jay’s Lightning Drill offers a chance to test precision and reflexes. Cole’s Rock Climb is a rock-climbing wall designed for children aged 2-12, while an immersive retail element themed on Wu’s Warehouse is also included.
The launch comes ahead of the Lego Ninjago movie, to be released later this year on 22 September. As an IP, Lego remains very strong, with the brand named in 2015 as number one on the Brand Finance’s Brand Strength Index in terms of familiarity, loyalty, promotion, staff satisfaction and corporate reputation.
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