NEWS
GLL to invest in technology to improve customer experience
POSTED 06 Jul 2017 . BY Deven Pamben
Better is GLL"s customer-facing brand
Greenwich Leisure Limited (GLL) is reviewing its staffing structures and investing in technology to improve member experience and business efficiency due to continued economic pressure on customer spend and local authority funding.

Following the release of its latest accounts, the charitable social enterprise told Health Club Management that it wanted to ensure it was meeting the demands of its customers, such as reducing queues at peak times and freeing up centre staff to assist users. GLL said it would be "investing in new technology to improve the customer experience and the efficiency" of the business.

Turnover at the charitable social enterprise grew by 9 per cent last year to £246m (US$317.9m, €280.4m), from £226m (US$325.2m, €257.6m) in 2015.

Due to "commercial trading operations" net income was £1.7m (US$2.2m, €1.9m) last year, down from £6.9m (US$8.9m, €7.9m) in 2015.

The 36-page report said that its subsidiary North Country Leisure Limited (NCL) declared a loss of £2.3m (US$3m, €2.6m) in the year while the Tone Group declared a surplus of £278,000 (US$358,800, €316,900).

GLL reported a group margin of 0.8 per cent for the year.

The financial statement said: "The margin is low because of extraordinary events in the year, namely: the acquisitions of Gosling Sports Park, Sutton Sports Village, Fitspace stand alone gyms and the performance of NCL that suffered losses due to early year trading deficits following an asset transfer in Newcastle."

GLL operates more than 300 facilities with over 12,000 workers in the UK.

In excess of 42 million visits were made to its facilities last year. As a result, GLL generated social value of £350m (US$451.7m, €399m) – up from £260m (US$335.6m, €296.4m) in 2015.

Since the GLL Sport Foundation programme was launched in 2008, 10,600 athlete awards have been provided at a cost of £6.1m (US$7.9m, €7m).

The report added: "We will continue to look at innovation and new products within our sector and services to improve the efficiency, effectiveness and accessibility of our offer. This will be increasingly important as we face continued economic pressure on customer spend and local authority funding for public services.

"In response to the significant reduction in public service funding for leisure and cultural services, we will undertake a 2017 review of our cost base and structures."
RELATED STORIES
  GLL awarded West Oxfordshire leisure management contract


Charitable social enterprise Greenwich Leisure Limited (GLL) has been awarded a 10-year contract to run eight West Oxfordshire sports facilities following a competitive re-tender process.
  GLL publishes open data to boost physical activity participation


Social enterprise Greenwich Leisure Limited (GLL) has teamed up with the Open Data Institute to share leisure activity information as it looks to broaden community reach and participation opportunities across its 250-plus sites.
  GLL in drive to recruit older lifeguards


Leisure centre operator Greenwich Leisure Limited (GLL) has launched a campaign to recruit older people to help tackle the national shortage of lifeguards.
  GLL acquires FitSpace to boost its budget gym offering


Greenwich Leisure Limited (GLL) has grown its network of Better gyms with the purchase of FitSpace - strengthening its position in the low-cost market.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - GLL to invest in technology to improve customer experience...
04 Jun 2026 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

06 Jul 2017

GLL to invest in technology to improve customer experience
BY Deven Pamben

Better is GLL

Better is GLL

Greenwich Leisure Limited (GLL) is reviewing its staffing structures and investing in technology to improve member experience and business efficiency due to continued economic pressure on customer spend and local authority funding.

Following the release of its latest accounts, the charitable social enterprise told Health Club Management that it wanted to ensure it was meeting the demands of its customers, such as reducing queues at peak times and freeing up centre staff to assist users. GLL said it would be "investing in new technology to improve the customer experience and the efficiency" of the business.

Turnover at the charitable social enterprise grew by 9 per cent last year to £246m (US$317.9m, €280.4m), from £226m (US$325.2m, €257.6m) in 2015.

Due to "commercial trading operations" net income was £1.7m (US$2.2m, €1.9m) last year, down from £6.9m (US$8.9m, €7.9m) in 2015.

The 36-page report said that its subsidiary North Country Leisure Limited (NCL) declared a loss of £2.3m (US$3m, €2.6m) in the year while the Tone Group declared a surplus of £278,000 (US$358,800, €316,900).

GLL reported a group margin of 0.8 per cent for the year.

The financial statement said: "The margin is low because of extraordinary events in the year, namely: the acquisitions of Gosling Sports Park, Sutton Sports Village, Fitspace stand alone gyms and the performance of NCL that suffered losses due to early year trading deficits following an asset transfer in Newcastle."

GLL operates more than 300 facilities with over 12,000 workers in the UK.

In excess of 42 million visits were made to its facilities last year. As a result, GLL generated social value of £350m (US$451.7m, €399m) – up from £260m (US$335.6m, €296.4m) in 2015.

Since the GLL Sport Foundation programme was launched in 2008, 10,600 athlete awards have been provided at a cost of £6.1m (US$7.9m, €7m).

The report added: "We will continue to look at innovation and new products within our sector and services to improve the efficiency, effectiveness and accessibility of our offer. This will be increasingly important as we face continued economic pressure on customer spend and local authority funding for public services.

"In response to the significant reduction in public service funding for leisure and cultural services, we will undertake a 2017 review of our cost base and structures."



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature   03 Jun 2026

Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and .... more>>

Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept   03 Jun 2026

Lithuanian care operator Addere Care has launched a “wellness care hospital” in Vilnius. It's the company’s second Lithuanian site, following a .... more>>

Viva Leisure gets set to launch a new low-cost brand, Zoo Fit
Viva Leisure gets set to launch a new low-cost brand, Zoo Fit   03 Jun 2026

Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already extensive portfolio. The Zoo Fit rollout .... more>>

New launch: Blade JNRZ offers a safe way for young people to strength train
New launch: Blade JNRZ offers a safe way for young people to strength train   03 Jun 2026

Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, more inclusive and more engaging.

....
more>>
Tewinbury Farm Hotel launches fitness and wellbeing offering
Tewinbury Farm Hotel launches fitness and wellbeing offering   01 Jun 2026

Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch of Farm Club, on 15 June.

....
more>>
Work gets underway on Madrid's €800 million leisure complex
Work gets underway on Madrid's €800 million leisure complex   01 Jun 2026

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, .... more>>

Company profile


IndigoFitness

At IndigoFitness, we create intelligent training spaces that elevate fitness facilities across industries. With nearly three decades of experience and hundreds of successful installations, we understand that no two spaces, or clients are the same.

View full profile>>

Catalogue gallery


Featured Supplier

Endospheres' new protocols are designed to meet real client needs

Endospheres' new protocols are designed to meet real client needs

Spa professionals see it every day: clients are arriving with more complex expectations. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Membership Advisor
Salary: Competitive salary plus commission & benefits
Location: Market Rasen
Company: Everyone Active
Customer Service Advisor
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
GP Exercise Referral Instructor
Salary: £33,000pa + benefits
Location: Harrow
Company: Everyone Active
Diary dates
Powered by leisurediary.com

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd