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We expect guests to visit because they love the Star Wars brand and leave having experienced something absolutely brand new
– Kevin Smith, group attractions director, Continuum Attractions
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UK attractions operator Continuum and free-roam VR company The Void are launching a Star Wars experience in London.
By donning head-mounted displays, visitors will enter a Star Wars story world created by Lucasfilm’s immersive entertainment division, a virtual reality experience complete with multi-sensory elements such as touch, sound and smell.
The 450sq m (5,000sq ft) pop-up experience, Star Wars: Secrets of the Empire, will launch in December at Westfield London shopping centre in Shepherd's Bush and will be open for three months before moving to Westfield Stratford.
“The guest experience will blow your mind,” said Kevin Smith, group attractions director at Continuum Attractions.
“We expect guests to visit because they love the Star Wars brand and leave having experienced something absolutely brand new. This is an experience everyone will be thrilled by.”
The Void is currently operating Ghostbusters-themed experiences in New York, Toronto and Dubai, and the Star Wars: Secrets of the Empire experience will also launch at Disney Springs in Orlando, Florida, from December, and Disneyland Anaheim from January.
Tickets are currently available on The Void’s website, priced at £32.50. Four people take part at a time, in 30-minute sessions.
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