NEWS
Raison d'Etre launches break-up breaks to care for guests going through major life changes
POSTED 11 Jun 2018 . BY Lauren Heath-Jones
Break up breaks have already been implemented in a number of spas and hotels, including the Renew Breakup Bootcamp in New York
Once spas can recognise their role in healing, support and emotional care, a whole new element of wellness travel can be opened up.
– Annika Jackson, director of Business Development at Raison d'Etre
Spa consultancy firm Raison d'Etre's (RdE) has named the 'break-up break' as an essential trend for the spa and wellness industries.

Billed as an 'anti-trend' - a wellness idea created by RdE's Think Tank, that aims to offer substantial, long-term solutions with longevity, rather than short-term fads - the break-up break is a type of wellness experience for guests undergoing major life changes. It offers comforting amenities, emotional healing therapies, stress management and life coaching services that cater to guests' emotional needs.

Capitalising on the current trend for Wellness Tourism, break-up breaks are designed to boost health and happiness for guests seeking peace and reflection. The concept has already been implemented in a number of hotels including the Renew Breakup Bootcamp in New York, US; the Ashdown Park Hotel in East Grinstead, UK; and the Mii Amo in Sedona, US.

"We have seen more and more situations in which people going through transition periods in life are seeking comfort and we absolutely see this as a continuing development in the spa industry, as spas increasingly become a source of emotional support and healing for guests," said Annika Jackson, director of Business Development at Raison d'Etre.

"Once spas can recognise their role in healing, support and emotional care, a whole new element of wellness travel can be opened up. Spas and retreats are no longer a place to simply 'relax' - the demand for a deeper, more emotionally motivated care is set to rise across the globe," Jackson added.
PROJECT PROFILE:

Raison d'Etre reveals Dubai LivNordic spa details
Raison d’Etre has entered into a strategic partnership with Cayan Group, a Middle Eastern real estate developer, to create a spa on the sixth floor of the Cayan Tower in Dubai Marina under the spa consultancy’s LivNordic concept – with the help of interior architecture firm Blue Camel Design.

Location: Dubai , United Arab Emirates
Size: 1,000sq m

RELATED STORIES
  Spa Business Education teams up with Joanneum university for spa MBA course


Spa Business Education (SBE), part of spa consultancy Raison d'Etre, has secured an educational partnership with the Joanneum University of Applied Sciences in Austria.
  Raison d'Etre plans December opening for first LivNordic spa in the UAE


Raison d’Etre is set to launch the first LivNordic-branded spa in the UAE on the sixth floor of Cayan Tower, offering panoramic views of the Dubai marina. This site’s opening follows the unveiling of the eight-treatment room spa concept aboard the first of two Viking Ocean Cruises ships in April.
 


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11 Jun 2018

Raison d'Etre launches break-up breaks to care for guests going through major life changes
BY Lauren Heath-Jones

Break up breaks have already been implemented in a number of spas and hotels, including the Renew Breakup Bootcamp in New York

Break up breaks have already been implemented in a number of spas and hotels, including the Renew Breakup Bootcamp in New York

Spa consultancy firm Raison d'Etre's (RdE) has named the 'break-up break' as an essential trend for the spa and wellness industries.

Billed as an 'anti-trend' - a wellness idea created by RdE's Think Tank, that aims to offer substantial, long-term solutions with longevity, rather than short-term fads - the break-up break is a type of wellness experience for guests undergoing major life changes. It offers comforting amenities, emotional healing therapies, stress management and life coaching services that cater to guests' emotional needs.

Capitalising on the current trend for Wellness Tourism, break-up breaks are designed to boost health and happiness for guests seeking peace and reflection. The concept has already been implemented in a number of hotels including the Renew Breakup Bootcamp in New York, US; the Ashdown Park Hotel in East Grinstead, UK; and the Mii Amo in Sedona, US.

"We have seen more and more situations in which people going through transition periods in life are seeking comfort and we absolutely see this as a continuing development in the spa industry, as spas increasingly become a source of emotional support and healing for guests," said Annika Jackson, director of Business Development at Raison d'Etre.

"Once spas can recognise their role in healing, support and emotional care, a whole new element of wellness travel can be opened up. Spas and retreats are no longer a place to simply 'relax' - the demand for a deeper, more emotionally motivated care is set to rise across the globe," Jackson added.



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