NEWS
Significant visitor increase for Dubai Park and Resorts
POSTED 16 Jan 2019 . BY Andy Knaggs
DUbai Parks and Resorts includes the Bollywood theme park in Dubai Credit: Shutterstock
Dubai Parks and Resorts has reported a rise of 22 per cent in visitors to its attractions in 2018 compared to the previous year, registering almost 2.8 million visits to its Motiongate, Bollywood and Legoland theme parks, as well as its Legoland waterpark, two hotels and its themed retail and dining destination.

Operator DXB Entertainments said that a number of factors boosted its Q4 numbers, including winter seasonality, Halloween and the UAE’s 47th anniversary. The priority for DXB remains increasing international footfall, according to chief executive officer Mohamed Almulla.

"We saw a 22 per cent increase in visits with 40 per cent of overall footfall from international tourists, demonstrating that our strategic partnerships with Emirates Airlines, RTA and Dubai Airport, as well as China’s Union Pay, are showing good results," he said.

"Looking ahead to 2019, our priority is to continue increasing footfall from international tourists, which is a key growth driver for the destination, while also maintaining the solid base of local and regional visitors."

The company’s statement gave further detail on visitor numbers at its Lapita Hotel in Dubai, which had an average occupancy of 60 per cent in 2018, compared to 35 per cent in 2017. Its occupancy reached close to 100 per cent on certain days in December 2018.

Plans are still afoot to open the new Six Flags theme park, where construction began in 2016, this year. In November 2018 DXB Entertainments said that a strategic review was to determine the scope, timeline and potential alternatives to the plan, in the light of customer demand.
PROJECT PROFILE:

Dubai Parks & Resorts
Matthew Priddy, chief technical officer for the US$2.9bn (€2.6bn, £2bn) Dubai Parks & Resorts development opening later this year, has said that the mega-resort’s launch will kickstart a tourism influx in the emirate as Dubai gears up for the 2020 Expo.


RELATED STORIES
  Attendance soars for Dubai Parks and Resorts as DXB reports half year visitor figures


Things are looking up for DXB Entertainments, after the operator reported more than 1.4 million visitors to Dubai Parks and Resorts in the first half 2018 – an increase of more than 46 per cent year-on-year.
  DXB Entertainments names Almulla as new CEO following Al Nuaimi departure


DXB Entertainments, owner of Dubai Parks and Resorts, has named Arab Media Group (AMG) chief executive Mohamed Almulla as its new CEO.
  DXB plans expansion of Lapita hotel brand to entertainment destinations worldwide


DXB Entertainments – the parent company of Dubai Parks and Resorts – has announced its intention to expand its Lapita Hotel brand beyond the UAE, with plans to establish a collection of themed hotels, tailored to theme park and family entertainment destinations.
 


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16 Jan 2019

Significant visitor increase for Dubai Park and Resorts
BY Andy Knaggs

DUbai Parks and Resorts includes the Bollywood theme park in Dubai

DUbai Parks and Resorts includes the Bollywood theme park in Dubai
photo: Shutterstock

Dubai Parks and Resorts has reported a rise of 22 per cent in visitors to its attractions in 2018 compared to the previous year, registering almost 2.8 million visits to its Motiongate, Bollywood and Legoland theme parks, as well as its Legoland waterpark, two hotels and its themed retail and dining destination.

Operator DXB Entertainments said that a number of factors boosted its Q4 numbers, including winter seasonality, Halloween and the UAE’s 47th anniversary. The priority for DXB remains increasing international footfall, according to chief executive officer Mohamed Almulla.

"We saw a 22 per cent increase in visits with 40 per cent of overall footfall from international tourists, demonstrating that our strategic partnerships with Emirates Airlines, RTA and Dubai Airport, as well as China’s Union Pay, are showing good results," he said.

"Looking ahead to 2019, our priority is to continue increasing footfall from international tourists, which is a key growth driver for the destination, while also maintaining the solid base of local and regional visitors."

The company’s statement gave further detail on visitor numbers at its Lapita Hotel in Dubai, which had an average occupancy of 60 per cent in 2018, compared to 35 per cent in 2017. Its occupancy reached close to 100 per cent on certain days in December 2018.

Plans are still afoot to open the new Six Flags theme park, where construction began in 2016, this year. In November 2018 DXB Entertainments said that a strategic review was to determine the scope, timeline and potential alternatives to the plan, in the light of customer demand.



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