NEWS
What gets kids active – five findings from Sport England's Active Lives study
POSTED 25 Mar 2019 . BY Tom Walker
Enjoyment is the single biggest factor in motivating children to be active – while "physically literate" children do twice as much activity.

These are among the key findings uncovered by a detailed analysis of Sport England's Active Lives Children and Young People Survey.

More than 130,000 children and young people were surveyed in the academic year 2017-18 for the Active Lives study, which also included a survey conducted by Ipsos MORI, which asked children about their attitudes towards sport and physical activity.

The analysis of the results has now identified five key findings on the attitudes of children towards sport and physical activity.

The five key findings are:

1. Physically literate children do twice as much activity. The more of the five elements of physical literacy - enjoyment, confidence, competence, understanding and knowledge - children have, the more active they are.

2. Enjoyment is the biggest driver of activity levels. Despite the majority of children (68%) understanding that sport and activity is good for them, understanding had the least impact on activity levels.

3. Children who have all five elements of physically literacy report higher levels of happiness, are more trusting of other children, and report higher levels of resilience (continuing to try if you find something difficult).

4. Physical literacy decreases with age. As children grow older, they report lower levels of enjoyment, confidence, competence, and understanding. Previous research from Sport England shows that activity levels drop when children reach their teenage years.

5. The results also reveal important inequalities among certain groups of children which must be tackled – including that girls are less likely to say they enjoy or feel confident about doing sport and physical activity.

Following the publication of the analysis, Sport England CEO Tim Hollingsworth called for everyone involved in a child’s activity level to ensure that enjoyment is "at the heart of anything they do".

“This is a critical moment for all of society to better understand what will motivate young people to get active,” he said.

“This survey gives us the richest evidence yet that sport and physical activity for children needs to be fun and enjoyable above all.

“The fact that a third of children aren’t nearly as active as they need to be, demonstrates we need to do things differently if we want to build a generation of young people who want to take part in physical activity as children and into adulthood.

“With previous research showing that active children have better levels of attendance and achievement, we must prioritise physical literacy with the same vigour that we address numeracy and literacy. Doing so could not only help teaching and learning outcomes, it could be hugely beneficial for the physical and mental health of our children.

“We hope these results will be considered and acted on by all who deliver activity and sport. At Sport England, we look forward to playing our part to get children active as we roll out our national programme to train over 17,000 secondary school teachers in how to offer a greater breadth of PE and school sport that meets the needs of all pupils.”

Among those to welcome the analysis was physical activity body ukactive.

Commenting on the findings, Jack Shakespeare, head of ukactive Kids, said: “These findings clearly show that enjoyment is the biggest driver for children to be active.

"This supports ukactive’s recent research, published in Generation Inactive 2, which showed that play and fun are fundamental to children’s activity levels.

“However, this is the clearest evidence yet of the disparity between children and young people from low-income families and their more affluent peers, with opportunities limited.

"Children from less affluent families are not getting the same enjoyment from physical activity (just 45 per cent strongly agreed they enjoyed it) as those from medium (50 per cent) or high-earning families (58 per cent). Their confidence, competence, understanding and knowledge of sport and physical activity are also lower.

“Highlighting this inequality, the report found that despite black children being most physically literate, they are also the least likely to be active. And the survey sheds new light on the gender imbalance we continue to fight, with girls scoring lower than boys across all five key attitudes to sport and physical activity."
RELATED STORIES
  Latest Leisure Opportunities news round-up is now live!


The innovative, £1bn Tottenham Hotspur stadium finally throws open its doors, Sport England's Active Lives survey shows enjoyment is the single biggest factor motivating children to be physically active, Anthony Geisler predicts challenges ahead for the traditional big box fitness model and Merlin Entertainments reports positive growth and record visitor numbers.
  Sport England: record number of adults now physically active


A record 62.6 per cent of the adult population are now classed as physically active, according to the latest figures from Sport England's Active Lives Survey.
  Active Lives study: children’s activity levels are on the rise in England


Almost half of children and young people (46.8 per cent) in England are doing the recommended average of 60 or more minutes of physical activity a day. The figure, from the second annual Active Lives Children and Young People Survey, shows there has been a rise of 3.6 per cent in the number of active children over the last year.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - What gets kids active – five findings from Sport England's Active Lives study...
06 Jun 2026 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

25 Mar 2019

What gets kids active – five findings from Sport England's Active Lives study
BY Tom Walker

The study found that physically literate children do twice as much activity

The study found that physically literate children do twice as much activity

Enjoyment is the single biggest factor in motivating children to be active – while "physically literate" children do twice as much activity.

These are among the key findings uncovered by a detailed analysis of Sport England's Active Lives Children and Young People Survey.

More than 130,000 children and young people were surveyed in the academic year 2017-18 for the Active Lives study, which also included a survey conducted by Ipsos MORI, which asked children about their attitudes towards sport and physical activity.

The analysis of the results has now identified five key findings on the attitudes of children towards sport and physical activity.

The five key findings are:

1. Physically literate children do twice as much activity. The more of the five elements of physical literacy - enjoyment, confidence, competence, understanding and knowledge - children have, the more active they are.

2. Enjoyment is the biggest driver of activity levels. Despite the majority of children (68%) understanding that sport and activity is good for them, understanding had the least impact on activity levels.

3. Children who have all five elements of physically literacy report higher levels of happiness, are more trusting of other children, and report higher levels of resilience (continuing to try if you find something difficult).

4. Physical literacy decreases with age. As children grow older, they report lower levels of enjoyment, confidence, competence, and understanding. Previous research from Sport England shows that activity levels drop when children reach their teenage years.

5. The results also reveal important inequalities among certain groups of children which must be tackled – including that girls are less likely to say they enjoy or feel confident about doing sport and physical activity.

Following the publication of the analysis, Sport England CEO Tim Hollingsworth called for everyone involved in a child’s activity level to ensure that enjoyment is "at the heart of anything they do".

“This is a critical moment for all of society to better understand what will motivate young people to get active,” he said.

“This survey gives us the richest evidence yet that sport and physical activity for children needs to be fun and enjoyable above all.

“The fact that a third of children aren’t nearly as active as they need to be, demonstrates we need to do things differently if we want to build a generation of young people who want to take part in physical activity as children and into adulthood.

“With previous research showing that active children have better levels of attendance and achievement, we must prioritise physical literacy with the same vigour that we address numeracy and literacy. Doing so could not only help teaching and learning outcomes, it could be hugely beneficial for the physical and mental health of our children.

“We hope these results will be considered and acted on by all who deliver activity and sport. At Sport England, we look forward to playing our part to get children active as we roll out our national programme to train over 17,000 secondary school teachers in how to offer a greater breadth of PE and school sport that meets the needs of all pupils.”

Among those to welcome the analysis was physical activity body ukactive.

Commenting on the findings, Jack Shakespeare, head of ukactive Kids, said: “These findings clearly show that enjoyment is the biggest driver for children to be active.

"This supports ukactive’s recent research, published in Generation Inactive 2, which showed that play and fun are fundamental to children’s activity levels.

“However, this is the clearest evidence yet of the disparity between children and young people from low-income families and their more affluent peers, with opportunities limited.

"Children from less affluent families are not getting the same enjoyment from physical activity (just 45 per cent strongly agreed they enjoyed it) as those from medium (50 per cent) or high-earning families (58 per cent). Their confidence, competence, understanding and knowledge of sport and physical activity are also lower.

“Highlighting this inequality, the report found that despite black children being most physically literate, they are also the least likely to be active. And the survey sheds new light on the gender imbalance we continue to fight, with girls scoring lower than boys across all five key attitudes to sport and physical activity."



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination   05 Jun 2026

A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating .... more>>

Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day   05 Jun 2026

Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at .... more>>

Warner Bros Discovery collaborates on upcoming Pompeii attraction
Warner Bros Discovery collaborates on upcoming Pompeii attraction   05 Jun 2026

A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous .... more>>

Nuffield Health says it will appeal after losing at employment tribunal
Nuffield Health says it will appeal after losing at employment tribunal   05 Jun 2026

Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and is committed to meeting all legal .... more>>

Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi   05 Jun 2026

Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, .... more>>

Technogym and World Athletics team up to launch the Run X World Treadmill Championships
Technogym and World Athletics team up to launch the Run X World Treadmill Championships   05 Jun 2026

Technogym has announced the launch of the Run X World Treadmill Championship, the first world championship for running on connected treadmills over .... more>>

Company profile


Technogym UK Ltd

Founded in 1983, Technogym is a world leader brand in fitness, wellness, sport and health.

View full profile>>

Catalogue gallery


Featured Supplier

Endospheres' new protocols are designed to meet real client needs

Endospheres' new protocols are designed to meet real client needs

Spa professionals see it every day: clients are arriving with more complex expectations. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Membership Advisor
Salary: Competitive salary plus commission & benefits
Location: Market Rasen
Company: Everyone Active
Customer Service Advisor
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
GP Exercise Referral Instructor
Salary: £33,000pa + benefits
Location: Harrow
Company: Everyone Active
Diary dates
Powered by leisurediary.com

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd