NEWS
Beijing 2008 legacy has 'inspired millions' – will dovetail with 2022 Winter Games
POSTED 12 Aug 2019 . BY Tom Walker
China is now looking to dovetail the success of the 2008 legacy programmes with the upcoming 2022 Winter Games
There has been a 'massive increase' in sports participation among the Chinese population following the Beijing 2008 Olympic Games.

Revealing details of legacy programmes to mark the 11th anniversary of the 2008 Games, The Beijing Olympic Development Association (BODA) said there were two sports that exemplify the progress made: tennis and basketball.

The 2008 Games have helped fuel a US$4bn investment into tennis across China and has boosted participation to such an extent that there are now an estimated 14 million players in the country – up from just one million in 1988.

Meanwhile, the success of Chinese player Yao Ming, one of the local stars of Beijing 2008, has helped create a basketball programme that has reached 350 schools and more than 150,000 children across the country, while also helping build school facilities and courts in rural areas.

BODA was founded in 2009 to oversee Olympic legacy projects and manage the financial surplus from the Games for the benefit of sport and culture.

The agency also revealed that there has been an active drive to utilise the infrastructure created for the 2008 Games.

These include the iconic Bird’s Nest stadium, which has – since acting as the main venue in 2008 – been in active use and hosted the 2015 Athletics World Championships.

The Water Cube – the venue for the 2008 aquatics competitions – continues to host national and international sporting events and is also open to the local public.

Of the 16 new venues built for Beijing 2008, 15 are in use today for sports, cultural and recreational activities.

Now, BODA is looking to dovetail the success of the 2008 legacy programmes with the upcoming 2022 Winter Games – also to be held in Beijing.

The agency has announced a key objective of engaging 300 million people in winter sports.

The move will mirror a larger transition of China from an Olympic Summer Games host to an Olympic Winter Games host, an initiative driven by central government.

It has already led to participation levels in winter sports increasing and China’s winter sports industry growing to be worth an estimated US$53.6bn in 2018 – up from US$46.2bn the year before.

Infrastructure created for 2008 will also be used. The Bird's Nest will host the Opening and Closing Ceremonies for Beijing 2022, while the Water Cube will host the curling competition at Beijing 2022.
RELATED STORIES
  Beijing 2022 Games legacy: 300 million people to be engaged with winter sports


The organising committee of the Beijing 2022 Winter Games has revealed plans to provide a strong legacy of participation, by creating opportunities for 300 million Chinese people to take part in snow and ice sports.
  Beijing 2022 organisers reveal outline of legacy plan


The organising committee for the Beijing 2022 Olympics has outlined its legacy plans for the Games.
  Traditional Chinese Medicine centre to be built for Beijing 2022 Olympic Games


Plans have been revealed to build a Traditional Chinese Medicine (TCM) experience center to spread TCM culture during the Beijing 2022 Winter Olympics.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Beijing 2008 legacy has 'inspired millions' – will dovetail with 2022 Winter Games...
07 Jun 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

12 Aug 2019

Beijing 2008 legacy has 'inspired millions' – will dovetail with 2022 Winter Games
BY Tom Walker

China is now looking to dovetail the success of the 2008 legacy programmes with the upcoming 2022 Winter Games

China is now looking to dovetail the success of the 2008 legacy programmes with the upcoming 2022 Winter Games

There has been a 'massive increase' in sports participation among the Chinese population following the Beijing 2008 Olympic Games.

Revealing details of legacy programmes to mark the 11th anniversary of the 2008 Games, The Beijing Olympic Development Association (BODA) said there were two sports that exemplify the progress made: tennis and basketball.

The 2008 Games have helped fuel a US$4bn investment into tennis across China and has boosted participation to such an extent that there are now an estimated 14 million players in the country – up from just one million in 1988.

Meanwhile, the success of Chinese player Yao Ming, one of the local stars of Beijing 2008, has helped create a basketball programme that has reached 350 schools and more than 150,000 children across the country, while also helping build school facilities and courts in rural areas.

BODA was founded in 2009 to oversee Olympic legacy projects and manage the financial surplus from the Games for the benefit of sport and culture.

The agency also revealed that there has been an active drive to utilise the infrastructure created for the 2008 Games.

These include the iconic Bird’s Nest stadium, which has – since acting as the main venue in 2008 – been in active use and hosted the 2015 Athletics World Championships.

The Water Cube – the venue for the 2008 aquatics competitions – continues to host national and international sporting events and is also open to the local public.

Of the 16 new venues built for Beijing 2008, 15 are in use today for sports, cultural and recreational activities.

Now, BODA is looking to dovetail the success of the 2008 legacy programmes with the upcoming 2022 Winter Games – also to be held in Beijing.

The agency has announced a key objective of engaging 300 million people in winter sports.

The move will mirror a larger transition of China from an Olympic Summer Games host to an Olympic Winter Games host, an initiative driven by central government.

It has already led to participation levels in winter sports increasing and China’s winter sports industry growing to be worth an estimated US$53.6bn in 2018 – up from US$46.2bn the year before.

Infrastructure created for 2008 will also be used. The Bird's Nest will host the Opening and Closing Ceremonies for Beijing 2022, while the Water Cube will host the curling competition at Beijing 2022.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Deepak Chopra-backed wellness resort Ameyalli to open among historic Utah hot springs
Deepak Chopra-backed wellness resort Ameyalli to open among historic Utah hot springs   07 Jun 2024

Wellness industry figure Deepak Chopra is co-developing a new wellness community and resort focused on wellbeing and longevity in Utah’s Heber Valley, .... more>>
WeMet snaps up Spanish Holmes Place clubs from Basic-Fit
WeMet snaps up Spanish Holmes Place clubs from Basic-Fit   07 Jun 2024

Basic-Fit has signed an agreement to sell five Holmes Place clubs it acquired as part of the RSG Group estate in March. The acquisition included 42 .... more>>
EU funds Great Spa Towns of Europe youth project to foster intercultural dialogue among spa towns
EU funds Great Spa Towns of Europe youth project to foster intercultural dialogue among spa towns   05 Jun 2024

The Great Spa Towns of Europe (GSTE) has announced the successful approval of its funding application under the European Town Twinning Programme. This .... more>>
David Lloyd ramps up openings in Spain
David Lloyd ramps up openings in Spain   05 Jun 2024

David Lloyd Leisure has opened the doors of Madrid country club, La Finca, which it acquired in September 2022. A spacious health and fitness club, .... more>>
Life Time Group Holdings does US$40 million sale and leaseback deal to fund growth
Life Time Group Holdings does US$40 million sale and leaseback deal to fund growth   03 Jun 2024

High-end country club operator, Life Time Group Holdings, has closed a US$40 million sale and leaseback transaction. The company, which has a .... more>>
Ritz-Carlton Reserve to land in South America with tropical retreat in Rio de Janeiro
Ritz-Carlton Reserve to land in South America with tropical retreat in Rio de Janeiro   03 Jun 2024

Marriott is set to bolster its exclusive Ritz-Carlton Reserve portfolio with a brand new property in South America in Costa do Sol, Rio de Janeiro. .... more>>
Company profile


Taylor Made Designs

Taylor Made Designs (TMD) is a ‘leisure specialist’ provider of bespoke leisure workwear, plus branded retail and promotional merchandise.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate announces new aquatics and active kids theatres for 2024 event

Elevate announces new aquatics and active kids theatres for 2024 event

The Royal Life Saving Society UK (RLSS UK), the Swimming Teachers Association (STA), and Swim England have teamed up to sponsor an aquatic theatre at Elevate 2024. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Centre Manager - dual site
Salary:  £35,745pa + excellent benefits
Location: Ellesmere Port, UK
Company: Brio Leisure
Centre Manager - dual site
Salary: £35,745pa + excellent benefits
Location: Chester, UK
Company: Brio Leisure
Activity & Wellbeing Leader
Location: Stratford-upon-Avon
Company: Everyone Active
Diary dates
Powered by leisurediary.com

06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd