The global consortium of holistic hotels, resorts and retreats – Healing Hotels of the World – has launched a new division in its hospitality group called Urban Healing Hotels.

The group is composed of luxury hotels in urban settings that provide moments of respite from the frenetic demands of city travel.

The collection supports travellers’ desire to bring their holistic lifestyle along wherever they go – encouraging rejuvenation of body, mind and spirit even if that is not the focus of their stay.

Member hotels will be differentiated through their wellbeing environments, experiences, services and amenities.

“Even before the pandemic, we were fielding an increasing number of inquiries about city-based hotel recommendations,” says Elisabeth Ixmeier, Healing Hotels co-founder.

“As we get back to travelling, the Urban Healing Hotels certification will provide a clear distinction that will help urban hotels set themselves apart from the competition in the flourishing market of health and healing.”

Those that join Urban Healing Hotels will receive access to Healing Hotels’ educational assets, and acquire the ability to attract a new pool of health-conscious guests with a higher spending and repeat travel rate.

Healing Hotels has developed a set of standards specifically for urban hotels to become certified.

Successful applicants will receive help with delivering holistic guest experiences, community building and creating a healing atmosphere.

This includes guidelines on how to create a ‘healing concierge’ who is knowledgeable about health and wellbeing-related information and requests, a ‘Healing Happy Hour’ programme that creates community through mindful conversation; and vibrational space clearing of common areas and hotel rooms.

Member hotels will also receive marketing support through Healing Hotels’ website, social media and newsletter, along with promotion in the company’s Just Breathe magazine and podcast.