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2026 issue 4
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5
Editor's letter:
Intensity model
New insights show the health and fitness market growing strongly across Europe, says Liz Terry
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12
HCM Zeitgeist:
Top trends and fresh ideas
Anytime Fitness opens Australia’s first airport gym and Wellfit gets set to launch its Abu Dhabi flagship
View on turning pages
16
HCM News:
Deals, developments, insights and appointments
The HFA seeks new CEO as Liz Clark departs and Xponential explores options, including a sale
View on turning pages
20
Fit Tech news:
Latest in fitness and wellness tech
Myzone adds strength training to the mix and Polar launches a new sports watch
View on turning pages
22
HCM Buzz:
Exciting launches and innovation
Everyone Active reveals Bedworth Activity Hub, a female-focused studio opens in Brooklyn and PureGym pilots recovery offer
View on turning pages
28
HCM Collabs:
Partnerships transforming the sector
Equinox Hotels offers a supplements bar, Humansa collaborates with The Chedi Andermatt and YPT partners with Anytime Fitness UK
View on turning pages
30
HCM People:
Phillip Mills
The CEO of Les Mills talks about partnering with Hyrox and the possibilities this ‘mass participation sport’ opens up for the industry
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34
HCM People:
Deena Gillan
Kath Hudson talks to the new chair of UK Active’s Independent Council
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38
Interview:
Harry Konstantinou
Viva Leisure’s CEO on global growth and redefining revenue generation
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50
Sponsored:
Progress that counts
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
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52
Talking point:
Everyone's talking about ... market penetration
As UK market penetration hits 18 per cent, how much higher could it go?
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60
Supplier Showcase:
Future-proofing
Everlast Gyms+ in Chiswick is working with Core Health and Fitness to raise the bar for fitness in London
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62
Research:
Record highs
A report by Deloitte and EuropeActive reveals a reshaping of the fitness sector
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On the cover:
"When we enter a market we aim to dominate"
70
Insight:
Class of 2035
How can clubs best serve Gen Alpha? Vicci Wells shares insights from the Youth Sport Trust study
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74
Show preview:
Elevate 2026
All the news from the show, as it gets set to mark its 10th anniversary
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86
Insight:
Value and identity
Record UK market penetration reveals a deeper shift in consumer engagement, a new report finds
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94
Specifier:
Strong foundations
We look at the latest club flooring upgrades, as suppliers give their advice
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102
Specifier:
Making space
How can clubs best ease bottlenecks at peak times? We look at the latest kit and inspiring case studies
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110
Fitness-kit.net:
Product innovations
Julie Cramer round up the latest, health, fitness and wellness kit
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112
Reader services:
HCM directory
If you’re in procurement, the HCM Directory is part of an extensive network of resources designed for you that includes www.HCMmag.com/CompanyProfiles
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114
Research:
Brain power
A new study shows that the brain is able to programme endurance capacity
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