NEWS
Airbnb teams up with 23andMe to promote DNA-based heritage travel
POSTED 23 May 2019 . BY Andy Knaggs
Authentic travel experiences help you connect with local cultures and create a sense of belonging anywhere in the world
– Joe Gebbia
Online travel marketplace Airbnb has teamed up with genetic testing company 23andMe to make the finding of heritage travel experiences based on DNA tests simpler.

Inspired by research among their own customers, the companies are incorporating heritage travel into their product experiences, so customers can better connect with their ancestry through a trip.

According to 23andMe's research, 53 per cent of buyers of genetic kits took the test because they wanted to know about the ancestry of their family. Airbnb's study in April 2019 of 8,000 people across the US, Mexico, Argentina, Brazil, India, France, the UK and Australia, found that many respondents had travelled to at least one country of their ancestry: 89 per cent in India, 69 per cent in France, and more than half of Americans.

Once a 23andMe customer has gone through a DNA test and received their ancestry reports, they will be able to click through to their ancestral populations and find Airbnb homes and experiences in these countries and locations. Airbnb now has pages corresponding to 23andMe's genetic populations, making planning a heritage trip based on ancestry a simple task.

The most popular places of origin for DNA trips (based on Airbnb's internal data) are the places typically known for their history of immigration, with the US, Canada, Australia, Mainland China, the UK, France, Korea, New Zealand, Taiwan and Brazil making up the top ten.

"We believe that authentic travel experiences help you connect with local cultures and create a sense of belonging anywhere in the world – and what better way to do that than travelling to your roots," said Joe Gebbia, co-founder and chief product officer at Airbnb. "23andMe is the leader in helping people learn about their genes and ancestry, and together we can make it easier for travellers to plan trips as unique as their DNA."
The UK is one of the top destinations for DNA trippers Credit: Shutterstock
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Airbnb teams up with 23andMe to promote DNA-based heritage travel...
22 Sep 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

23 May 2019

Airbnb teams up with 23andMe to promote DNA-based heritage travel
BY Andy Knaggs

Ancestry heritage travel is offering new opportunities to Airbnb

Ancestry heritage travel is offering new opportunities to Airbnb

Online travel marketplace Airbnb has teamed up with genetic testing company 23andMe to make the finding of heritage travel experiences based on DNA tests simpler.

Inspired by research among their own customers, the companies are incorporating heritage travel into their product experiences, so customers can better connect with their ancestry through a trip.

According to 23andMe's research, 53 per cent of buyers of genetic kits took the test because they wanted to know about the ancestry of their family. Airbnb's study in April 2019 of 8,000 people across the US, Mexico, Argentina, Brazil, India, France, the UK and Australia, found that many respondents had travelled to at least one country of their ancestry: 89 per cent in India, 69 per cent in France, and more than half of Americans.

Once a 23andMe customer has gone through a DNA test and received their ancestry reports, they will be able to click through to their ancestral populations and find Airbnb homes and experiences in these countries and locations. Airbnb now has pages corresponding to 23andMe's genetic populations, making planning a heritage trip based on ancestry a simple task.

The most popular places of origin for DNA trips (based on Airbnb's internal data) are the places typically known for their history of immigration, with the US, Canada, Australia, Mainland China, the UK, France, Korea, New Zealand, Taiwan and Brazil making up the top ten.

"We believe that authentic travel experiences help you connect with local cultures and create a sense of belonging anywhere in the world – and what better way to do that than travelling to your roots," said Joe Gebbia, co-founder and chief product officer at Airbnb. "23andMe is the leader in helping people learn about their genes and ancestry, and together we can make it easier for travellers to plan trips as unique as their DNA."



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Experiential pirate experience to launch in 2020
Experiential pirate experience to launch in 2020   20 Sep 2019

A visitor attraction offering guests the opportunity to "live as pirates" is set to launch in the Dutch capital city Amsterdam in 2020. Rather than .... more>>
Trump administration launches first-ever Youth Sports Strategy for the US
Trump administration launches first-ever Youth Sports Strategy for the US   20 Sep 2019

The US Department of Health and Human Services (HHS) has published the country's first ever National Youth Sports Strategy, described as a "blueprint .... more>>
Universal Beijing gets 2021 opening date
Universal Beijing gets 2021 opening date   20 Sep 2019

Universal has announced that its multi-billion dollar theme park development in Beijing, China, will open in 2021. Set to be the largest Universal .... more>>
Four new theme parks open in two months as Fantawild revels in retelling Chinese history
Four new theme parks open in two months as Fantawild revels in retelling Chinese history   20 Sep 2019

Fantawild has opened its fourth Chinese theme park in a little over two months, with Jingzhou Fantawild Oriental Heritage in Hubei Province being the .... more>>
British Museum's Samsung Digital Discovery Centre upgraded with new tech
British Museum's Samsung Digital Discovery Centre upgraded with new tech   20 Sep 2019

The Samsung Digital Discovery Centre (SDDC), a technological hub for children and young people at the British Museum, has been reopened following a .... more>>
New Vegas hotel to focus on wellness with 70,000sq ft facility
New Vegas hotel to focus on wellness with 70,000sq ft facility   20 Sep 2019

The Majestic Hotel, a new US$850m, 620ft tall Las Vegas hotel that will begin construction in May 2020, will feature a focus on health and wellness. .... more>>
Company profile


TVS Group

Our company was established in April 2009 and this year marks our 10 year anniversary.

View full profile>>

Catalogue gallery


Featured Supplier

Gympass brings together corporate workforces and leisure operators

Gympass brings together corporate workforces and leisure operators

The Gympass mission is to defeat inactivity – a vision shared by many in the leisure industry. More>>




in this issue

• CMO: any exercise is good for you
• Exercise on NHS could be 'miracle cure'
• Blair Drummond invests £1m in Sea Lion Enclosure



Latest jobs

Jobs Search



Duty Manager
Location: Thetford, UK
Company: Lex Leisure
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Sherwood, Nottingham, UK
Company: The Gym Group
Head Attendant
Salary: From £17,594 to £19,048 per annum
Location: Flint, UK
Company: Flintshire County Council
Diary dates
Powered by leisurediary.com




19-23 Sep 2019

CIDESCO World Congress & Exhibition

Hyatt Regency, Chicago, United States



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Katy Bowman
In her latest book, the biomechanist and author explains why we need to widen our spectrum of movement and connect with our inner hunter-gatherer More>>
  Promotional feature: Alliance Leisure
The future of leisure in times of austerity More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd