NEWS
Equinox and SoulCycle face backlash after it's revealed owner will host Trump fundraiser
POSTED 08 Aug 2019 . BY Liz Terry
Equinox and SoulCycle are facing a significant backlash from members after the Washington Post broke the news that the ultimate owner of the business, Stephen Ross, will host a fundraising event for Donald Trump's re-election.

Ross is head of Related Companies, which owns the fitness brands and will reportedly throw a US$100k-$250k-a-ticket bash at his home in the Hamptons, NY this Friday.

Members have taken to social media to express their outrage, with many stating their intention to cancel their membership of the high-end chains.

The clubs' front desks are reportedly busy taking cancellations. The hashtags #BoycottEquinox and #BoycottSoulCycle are currently trending.

Equinox, which runs health clubs and spas and has just opened its first hotel, has carefully and consistently focused its marketing and company culture on a liberal agenda.

The company has also focused on wellness and developed a reputation for supporting causes such as Pride, meaning the fundraiser puts it directly at loggerheads with members who have bought in to this philosophy.

The issue is likely to cause the company significant damage, with the risk both fitness brands will become toxic.

Ross also owns the Miami Dolphins which looks likely to get caught up in the controversy and the overall business is backed by investment company, L Catterton.

A selection of comments from Twitter follow. We'll keep you posted as this story develops.

EQUINOX AND SOULCYCLE TWEETS







RELATED STORIES
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Equinox and SoulCycle face backlash after it's revealed owner will host Trump fundraiser...
26 Aug 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

08 Aug 2019

Equinox and SoulCycle face backlash after it's revealed owner will host Trump fundraiser
BY Liz Terry

Equinox and SoulCycle are reportedly busy taking cancellations after it was reported that owner, Stephen Ross, will host a fundraising event for Donald Trump

Equinox and SoulCycle are reportedly busy taking cancellations after it was reported that owner, Stephen Ross, will host a fundraising event for Donald Trump
photo: Getty Images

Equinox and SoulCycle are facing a significant backlash from members after the Washington Post broke the news that the ultimate owner of the business, Stephen Ross, will host a fundraising event for Donald Trump's re-election.

Ross is head of Related Companies, which owns the fitness brands and will reportedly throw a US$100k-$250k-a-ticket bash at his home in the Hamptons, NY this Friday.

Members have taken to social media to express their outrage, with many stating their intention to cancel their membership of the high-end chains.

The clubs' front desks are reportedly busy taking cancellations. The hashtags #BoycottEquinox and #BoycottSoulCycle are currently trending.

Equinox, which runs health clubs and spas and has just opened its first hotel, has carefully and consistently focused its marketing and company culture on a liberal agenda.

The company has also focused on wellness and developed a reputation for supporting causes such as Pride, meaning the fundraiser puts it directly at loggerheads with members who have bought in to this philosophy.

The issue is likely to cause the company significant damage, with the risk both fitness brands will become toxic.

Ross also owns the Miami Dolphins which looks likely to get caught up in the controversy and the overall business is backed by investment company, L Catterton.

A selection of comments from Twitter follow. We'll keep you posted as this story develops.

EQUINOX AND SOULCYCLE TWEETS










Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Work begins on Heatherwick Studio's first Japanese project – a giant pergola in Tokyo
Work begins on Heatherwick Studio's first Japanese project – a giant pergola in Tokyo   23 Aug 2019

Work has begun on Heatherwick Studio’s latest project in Asia – a landscaped, giant "pergola" in central Tokyo. The mixed-use project will form the .... more>>
Singapore looks to wearable tech for population-based health initiative
Singapore looks to wearable tech for population-based health initiative   23 Aug 2019

The Singapore government is creating a "comprehensive digital health platform" based on the use of wearables, as part of a new nationwide health .... more>>
World Animal Protection report accuses accredited zoos of animal cruelty
World Animal Protection report accuses accredited zoos of animal cruelty   22 Aug 2019

Zoos and aquariums associations have criticised a report by World Animal Protection (WAP) which claims to have identified numerous examples around the .... more>>
New York flagship announced for Museum of Ice Cream as operator plans international expansion
New York flagship announced for Museum of Ice Cream as operator plans international expansion   22 Aug 2019

The Museum of Ice Cream (MOIC) has announced plans to open several new locations, both in the US and internationally over the next 18 months, starting .... more>>
New visitor centre to be developed at Auschwitz-Birkenau following US$5.5m donation
New visitor centre to be developed at Auschwitz-Birkenau following US$5.5m donation   21 Aug 2019

A donation of US$5.5m (€4.96m, £4.55m) will go towards the development of a new visitor services centre at the Auschwitz-Birkenau Memorial – the .... more>>
Cecilia Rollen to create personalised programme for The Spa Metropole by Givenchy
Cecilia Rollen to create personalised programme for The Spa Metropole by Givenchy   23 Aug 2019

The Spa Metropole by Givenchy at The Hotel Metropole in Monte Carlo has announced a collaboration with Cecilia Rollen to launch a new series of .... more>>
Company profile


Vital Tech

Funded in 2013, Vital Tech is owned by its founders and some private investors.

View full profile>>

Catalogue gallery


Featured Supplier

FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time

FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time

FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently. More>>




in this issue

• Equinox's home fitness launch overshadowed by Trump furore
• Holmes Place founder takes over TRIB3
• Merlin Entertainments returns to growth



Latest jobs

Jobs Search



Personal / Fitness Trainer - Liverpool One
Salary: Fantastic Benefits
Location: Merseyside, England
Company: The Gym Group
Personal Trainer
Salary: 100% of your PT earnings
Location: Edmonton Green, London, UK
Company: The Gym Group
Personal Trainer
Salary: 100% of your PT earnings
Location: Tottenham, London, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




03 Sep 2019

Spa Business Bootcamp Course

Laico Hotels & Resorts Regency, Nairobi, Kenya



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>
  Social good: Ivo Gormley
GoodGym founder Ivo Gormley fights back against loneliness in society More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Editor’s letter: Failing the elderly
Liz Terry shares her thoughts More>>
  Last word: Nature’s bounty
FairWild is setting standards in the harvesting of wild ingredients More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd