NEWS
Thinc transforms iconic Empire State Building with new visitor experience
POSTED 23 Sep 2019 . BY Andy Knaggs
King Kong is very much a part of Empire State Building history, and now its visitor experience too courtesy of a Squint/Opera installation
From start to finish, we made the whole thing experiential
– Tom Hennes
Work was recently completed inside the Empire State Building, with design firm Thinc creating a spectacular reimagining of the iconic New York City landmark's popular observatory experience.

Tom Hennes, principal at Thinc, has worked on museum and exhibition and museum design since the mid-90s. In December 2016, he was handed the task of modernising the building's visitor experience.

Among the work, the entry experience has been improved, while new galleries tell the story of the Empire State Building and its impact on pop-culture over the last 90 years.

"Going through the queue and getting up to the observation deck wasn't very pleasant for visitors," said Hennes, speaking in the latest edition of Attractions Management. "They loved the building and the view, so were still coming droves, but the journey up was less than optimal.

"From start to finish, we made the whole thing experiential. The aim was to create memorable moments that visitors could hang onto, really treasure and really associate with the Empire State Building. It clearly had to involve its construction and its place in popular culture, but we wanted to look at life inside as well."

Among the galleries visitors can see a room showing the building in movies, commercials, TV shows video games and more. King Kong is also present, with his eyes peering menacingly through a set of 1930s windows, the gorilla’s fingers break through. There’s also a section showing famous visitors to the building and another showing a recreation of its original elevator cab and electrical control board which were installed in 1931.

The redevelopment has come at a cost of US$165m. The first phase – the relocation of the visitor entrance – was completed in August 2018. The second phase – the observatory – opened at the end of July this year. Phase three will be completed in September, with the reconstruction of the glassed-in 102nd-floor observation deck.

For more from Tom Hennes, see the latest issue of Attractions Management, available now.
Visitors to the attraction now access it via a glass elevator the 86th floor observatory
A roof installation points towards New York landmarks
Obstructions and obstacles have been removed to provide better visibility
The development of the 102nd floor deck was the third of a US$165m (€148, £128) four-phase project
The deck is accessible via lift
It provides views across New York from 1,250ft (381m) up
The observation deck has 24 floor-to-ceiling windows each 8ft (2.4m)-tall
Images of the iconic Manhattan landmark in popular culture dominate one gallery
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Thinc transforms iconic Empire State Building with new visitor experience ...
28 Sep 2020 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

23 Sep 2019

Thinc transforms iconic Empire State Building with new visitor experience
BY Andy Knaggs

King Kong is very much a part of Empire State Building history, and now its visitor experience too courtesy of a Squint/Opera installation

King Kong is very much a part of Empire State Building history, and now its visitor experience too courtesy of a Squint/Opera installation

Work was recently completed inside the Empire State Building, with design firm Thinc creating a spectacular reimagining of the iconic New York City landmark's popular observatory experience.

Tom Hennes, principal at Thinc, has worked on museum and exhibition and museum design since the mid-90s. In December 2016, he was handed the task of modernising the building's visitor experience.

Among the work, the entry experience has been improved, while new galleries tell the story of the Empire State Building and its impact on pop-culture over the last 90 years.

"Going through the queue and getting up to the observation deck wasn't very pleasant for visitors," said Hennes, speaking in the latest edition of Attractions Management. "They loved the building and the view, so were still coming droves, but the journey up was less than optimal.

"From start to finish, we made the whole thing experiential. The aim was to create memorable moments that visitors could hang onto, really treasure and really associate with the Empire State Building. It clearly had to involve its construction and its place in popular culture, but we wanted to look at life inside as well."

Among the galleries visitors can see a room showing the building in movies, commercials, TV shows video games and more. King Kong is also present, with his eyes peering menacingly through a set of 1930s windows, the gorilla’s fingers break through. There’s also a section showing famous visitors to the building and another showing a recreation of its original elevator cab and electrical control board which were installed in 1931.

The redevelopment has come at a cost of US$165m. The first phase – the relocation of the visitor entrance – was completed in August 2018. The second phase – the observatory – opened at the end of July this year. Phase three will be completed in September, with the reconstruction of the glassed-in 102nd-floor observation deck.

For more from Tom Hennes, see the latest issue of Attractions Management, available now.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Research: 10 minutes of massage will help your body fight stress
Research: 10 minutes of massage will help your body fight stress   25 Sep 2020

A recent study from the University of Konstanz in Germany has revealed that 10 minutes of massage or rest can help the body reduce stress. The study .... more>>
Activity sector unites to push back over Chancellor’s Winter Economy Plan
Activity sector unites to push back over Chancellor’s Winter Economy Plan   25 Sep 2020

Chancellor Rishi Sunak's proposals to support the economy through the next six months of the pandemic "are not enough" to secure the future of the .... more>>
First One&Only Spa by Chenot launches at tropical beachfront retreat in Malaysia
First One&Only Spa by Chenot launches at tropical beachfront retreat in Malaysia   25 Sep 2020

One&Only has debuted in Asia with a brand new resort – called One&Only Desaru Coast – completed with a signature Chenot spa, a result of a partnership .... more>>
Good news – gyms and group exercise classes not affected by new 'Rule of Six'
Good news – gyms and group exercise classes not affected by new 'Rule of Six'   24 Sep 2020

The UK government's 'Rule of Six' has come into force in physical activity facilities today (24 September). The good news is that gym and pool .... more>>
Accor debuts in-room wellness programme inspired by nature at select North and Central America properties
Accor debuts in-room wellness programme inspired by nature at select North and Central America properties   24 Sep 2020

Global hospitality group, Accor, is launching in-room restorative wellness programming at select North and Central America properties through an .... more>>
Bear Grylls leads activities on another successful National Fitness Day
Bear Grylls leads activities on another successful National Fitness Day   23 Sep 2020

The UK's physical activity sector has come together to get millions of people active during National Fitness Day 2020. Gyms, leisure facilities and .... more>>
Company profile


BLK BOX

BLK BOX (pronounced Black Box) began as specialists in performance equipment and facility design in 2012, frustrated by the lack of imagination and invention in our industry.

View full profile>>

Catalogue gallery


Featured Supplier

The Virtual Revolution: Hutchison Technologies help operators motivate members

The Virtual Revolution: Hutchison Technologies help operators motivate members

Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club. More>>




in this issue

• Gyms on the high street – it's a go!
• JD Gyms buys Xercise4Less out of administration
• Family operator, GetSetGo! reveals launch plans



Latest jobs

Jobs Search



Personal trainers
Salary: Unlimited earning potential
Location: Aylesbury, UK
Company: Everyone Active
Personal trainers
Salary: Unlimited earning potential
Location: Buckingham, UK
Company: Everyone Active
Community Fitness Manager
Salary: Scale 5 (Spine point 14) £23,577 actual salary
Location: Bow Road, London, UK
Company: Central Foundation Girls' School
Diary dates
Powered by leisurediary.com

30 Sep 2020

European Health & Fitness Forum (EHFF)

Exhibition Centre Cologne, Cologne, Germany



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>
  Editor’s letter: Mental health
Liz Terry shares her thoughts More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Tourism: Ireland’s wild side
The Wild Atlantic Way is helping tourists discover a whole new side of Ireland More>>
  Interview: Tony Butler
Derby Museums Trust executive director delivers social justice in museums More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd