NEWS
Noel Asmar Group launches new textile recycling initiative for hotels and spas
POSTED 16 Oct 2019 . BY Jane Kitchen
Asmar, second from left, announced the new textile recycling initiative during a panel at the Global Wellness Summit in Singapore today
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas.

Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective solutions to safely and securely dispose of used uniforms, robes, towels, and sheets through global recycling experts. It will begin like Noel Asmar Group’s North American partner, Debrand.

The programme is tailored for both small and large properties, regardless of whom they purchase their textiles from, and end-to-end services are provided by Debrand on a cost-per-pound basis.

The move is motivated by the textile industry’s negative carbon footprint, and the vast amount of textiles that are sent to the landfill or incinerator around the world each day.

“Gone are the days when you can dump product in landfills without environmental and financial costs.” said Noel Asmar, CEO of Noel Asmar Group.

Through the new programme, spas and hospitality companies can box and ship their products directly to Debrand, with no minimums or maximums. Debrand then weighs, processes and sorts the textiles, and also provides a monthly or quarterly report to the company.

Asmar said recycling old textiles from the hospitality and spa industry isn’t a simple task, due to the quantity of textiles used and the fact that many use mixed fibres in order to withstand repeat wear and washings. Items such as bare zippers, buttons and accessories also need to be removed, sorted and managed.

Asmar said she recognised the responsibility to find sustainable and creative ways to manage her company’s own textile waste, including damaged apparel, fabric bolt ends, and notions, and partnered with Debrand for an ‘out-of-the-box’ solution.

Throughout this process, Asmar began to ask properties what they were doing with their expired uniforms, and it soon became clear that most companies don’t have established policies for end-of-life textiles.

Asmar was committed to finding a one-stop service provider for hotels and spas to manage their textile waste, and partnered with Debrand to bring Hospitality Lifecycle to life within the US and Canada. She hopes to find similar partners in different regions around the world.

“With an intimate knowledge of textile recycling capabilities and innovation, Debrand understands the challenges and barriers facing the apparel and textile industries,” said Asmar. “They are committed to extend the useful life of recycled goods and look for creative ways to use the recycled product.”

Many products are upcycled to create dog beds, filler for furniture cushions and insulation for walls.

"With the textile industry being one of the largest contributors to global pollution, industry stakeholders such as the hospitality sector have an incredible opportunity to collaborate and spark significant change,” said Amelia Eleiter, VP business services for Debrand. “Debrand is proud to partner with the Noel Asmar Group on the launch of Hospitality LifecycleTM, a program built to provide the industry with a simple, sustainable and necessary solution to textile waste.”

Noel Asmar Uniforms also recently won the ISPA Innovate Award for its collection of sustainable uniforms made from recycled plastic bottles.

For more information, please contact [email protected]

 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Noel Asmar Group launches new textile recycling initiative for hotels and spas...
19 Nov 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

16 Oct 2019

Noel Asmar Group launches new textile recycling initiative for hotels and spas
BY Jane Kitchen

Asmar, second from left, announced the new textile recycling initiative during a panel at the Global Wellness Summit in Singapore today

Asmar, second from left, announced the new textile recycling initiative during a panel at the Global Wellness Summit in Singapore today

Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas.

Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective solutions to safely and securely dispose of used uniforms, robes, towels, and sheets through global recycling experts. It will begin like Noel Asmar Group’s North American partner, Debrand.

The programme is tailored for both small and large properties, regardless of whom they purchase their textiles from, and end-to-end services are provided by Debrand on a cost-per-pound basis.

The move is motivated by the textile industry’s negative carbon footprint, and the vast amount of textiles that are sent to the landfill or incinerator around the world each day.

“Gone are the days when you can dump product in landfills without environmental and financial costs.” said Noel Asmar, CEO of Noel Asmar Group.

Through the new programme, spas and hospitality companies can box and ship their products directly to Debrand, with no minimums or maximums. Debrand then weighs, processes and sorts the textiles, and also provides a monthly or quarterly report to the company.

Asmar said recycling old textiles from the hospitality and spa industry isn’t a simple task, due to the quantity of textiles used and the fact that many use mixed fibres in order to withstand repeat wear and washings. Items such as bare zippers, buttons and accessories also need to be removed, sorted and managed.

Asmar said she recognised the responsibility to find sustainable and creative ways to manage her company’s own textile waste, including damaged apparel, fabric bolt ends, and notions, and partnered with Debrand for an ‘out-of-the-box’ solution.

Throughout this process, Asmar began to ask properties what they were doing with their expired uniforms, and it soon became clear that most companies don’t have established policies for end-of-life textiles.

Asmar was committed to finding a one-stop service provider for hotels and spas to manage their textile waste, and partnered with Debrand to bring Hospitality Lifecycle to life within the US and Canada. She hopes to find similar partners in different regions around the world.

“With an intimate knowledge of textile recycling capabilities and innovation, Debrand understands the challenges and barriers facing the apparel and textile industries,” said Asmar. “They are committed to extend the useful life of recycled goods and look for creative ways to use the recycled product.”

Many products are upcycled to create dog beds, filler for furniture cushions and insulation for walls.

"With the textile industry being one of the largest contributors to global pollution, industry stakeholders such as the hospitality sector have an incredible opportunity to collaborate and spark significant change,” said Amelia Eleiter, VP business services for Debrand. “Debrand is proud to partner with the Noel Asmar Group on the launch of Hospitality LifecycleTM, a program built to provide the industry with a simple, sustainable and necessary solution to textile waste.”

Noel Asmar Uniforms also recently won the ISPA Innovate Award for its collection of sustainable uniforms made from recycled plastic bottles.

For more information, please contact [email protected]




Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
HOK and ERRE design sports and entertainment arena for Valencia
HOK and ERRE design sports and entertainment arena for Valencia   19 Nov 2019

HOK and ERRE have designed a €220m (US$243m, £188m) arena for Valencia that will be used for music, arts, culture and sporting events. Designed for .... more>>
PT studio operator Ultimate Performance reveals plans for three new sites
PT studio operator Ultimate Performance reveals plans for three new sites   19 Nov 2019

Personal training company Ultimate Performance has revealed plans to add three new clubs to its growing UK portfolio. The company will open a .... more>>
Thailand’s Chiva-Som resort restyled after five-year refurbishment project
Thailand’s Chiva-Som resort restyled after five-year refurbishment project   18 Nov 2019

Chiva-Som International Health Resort in Hua Hin, Thailand, has completed a THB800million (US$24m, €21m, £19m) renovation project, which has seen .... more>>
Physical activity may protect against depression
Physical activity may protect against depression   18 Nov 2019

Increased exercise levels can significantly reduce the chances of developing depression, even among people who are genetically predisposed to the .... more>>
Rosewood unveils latest Asaya wellness destination in Hong Kong
Rosewood unveils latest Asaya wellness destination in Hong Kong   18 Nov 2019

Rosewood Hotels and Resorts has launched its Asaya wellness destination concept in the 27-storey Rosewood Hong Kong hotel, designed by New York .... more>>
MYXfitness becomes latest company to enter at-home fitness as market hots up
MYXfitness becomes latest company to enter at-home fitness as market hots up   18 Nov 2019

Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through .... more>>
Company profile


TOR Systems Ltd

TOR Systems have been in this business since 1981.

View full profile>>

Catalogue gallery


Featured Supplier

Biologique Recherche launches new tinted skin serums

Biologique Recherche launches new tinted skin serums

Biologique Recherche was founded by a family of passionate skincare experts. Today, the business is managed by Rupert Schmid and Pierre-Louis Delapalme, while the son of the founders, Philippe Allouche leads the R&D team. More>>




in this issue

• Access to leisure for all NHS patients
• Westminster 'must focus on inactivity'
• £20m Silverstone Experience opens



Latest jobs

Jobs Search



Team Leader
Salary: Competitive Salary
Location: Fareham, UK
Company: Everyone Active
Membership Sales Advisor
Salary: Competitive
Location: Maidenhead, UK
Company: Legacy Leisure
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Southampton, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




18-19 Nov 2019

European Health Prevention Day

Chamber of Commerce (IHK) , Wiesbaden, Germany



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Social good: Spice of life
Oomph! founder Ben Allen is bringing variety to residential homes More>>
  Interview: Katy Bowman
In her latest book, the biomechanist and author explains why we need to widen our spectrum of movement and connect with our inner hunter-gatherer More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  New opening: Future of leisure
Selby Summit focuses on activity, not sport. Is it a new era for leisure centres? More>>
  Tourism: Ireland’s wild side
The Wild Atlantic Way is helping tourists discover a whole new side of Ireland More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd