NEWS
IAAPA 2019: Disney legends reveal the secrets behind Star Wars: Galaxy's Edge
POSTED 21 Nov 2019 . BY Tom Anstey
This year's Legends worked on the creation of Star Wars: Galaxy's Edge
Star Wars: Galaxy's Edge was in the spotlight this year, as BRC's Bob Rogers hosted the ever-popular Legends Panel at the IAAPA Expo in Orlando, Florida.

Opened earlier this year, the 14-acre attraction, open at both Disneyland in California and at Hollywood Studios in Florida, is a totally immersive Star Wars experience, with final development costs on the grand projects thought to exceed US$1bn (€898m, £793m) each.

A host of Disney legends and creatives were on this year's Legends panel, each sharing their knowledge and stories learned from bringing the new addition to Disney's parks.

Scott Trowbridge, who is portfolio creative executive for Disney Imagineering, also acting as the company's creative lead for its Star Wars projects, was the first member of the panel.

"We very quickly decided that the right thing for us to do in the park was not to retell someone else's story," he said. "We wanted to create a new expansive Star Wars universe that had lots of stories to tell with all-new locations and all-new characters through all these different mediums.

"This is the evolution of the themed experience. There are so many great ways to get immersed in stories today. One of the unique things we as an industry have is we can take you there, right into those stories."

The second member of the four-person panel was Anisha Deshmane. Her approach to Galaxy's Edge saw the creation of "unique customised experiences" that would feel unique to each visitor.

"It's a new way of telling a story that hasn't been done like this before," she said. "This is an experience you have an active role in.

"We want each of our guests to feel like they have a place in this world. They can make a difference. Everyone now carrying little computers around with them in their pockets helped us enhance that."

Deshmane helped to develop the Star Wars: Datapad - an extension of the Play Disney Parks app that allowed interactivity with the land, helping to enhance the Star Wars story.

"It was something all of the creative teams were thinking about," she said. "It touches on every single aspect of how the land functions. It's its own attraction and it breaks that boundary of 'wait in a queue, go on a ride, come out the other side, buy a souvenir'. It's something that begins to be its own experience and can be something you spend multiple hours doing."

Margaret Kerrison, managing story editor for Disney Imagineering, was the third member of the Disney panel to speak. Her role during the creation of Galaxy's Edge included the incorporation of much of the detail from the Star Wars cinematic universe in order to create an authentic product that die-hard fans would appreciate.

"Whether it be a movie, a novel, a game or a theme park, we're building one single universe," she explained. "All of these stories speak to one another. Carrying the torch of storytelling in Star Wars, we take that responsibility very seriously. We worked very closely with Lucasfilm on Galaxy's Edge to make sure that is truly part of the Star Wars saga."

Chris Beatty was the final member of the panel. One of the creative directors in charge of development at Galaxy's Edge, according to Beatty, the design process didn't leave a stone unturned, with "no thread to unravel" the immersive experience.

"Having a meal or going shopping should be just as impactful and have just as much story and depth as anything else," he said. "To us, these things are just as important. You can't look at them as secondary experiences - there's just as much development and consideration for these elements as there is for a traditional ride.

"From day one we said that the land itself is the third attraction. We have Smuggler's Run, Rise of the Resistance and the Black Spire Outpost itself. That means merchandise, food and beverages are the connecting tissues between all these spaces - all of that is the experience."

Check back with Attractions Management for all the latest news coming out of IAAPA 2019.
RELATED STORIES
IAAPA 2019: TEA reveals 26th annual recipients of prestigious Thea Awards


The Themed Entertainment Association (TEA) has announced the winners of its annual Thea awards, with the likes of Universal Orlando, Warner Bros World Abu Dhabi and Star Wars: Galaxy's Edge, all walking away with honours.
New IAAPA chair Amanda Thompson targets progress on safety and sustainability


The development of a global safety standard for the attractions industry is high on the wish list of incoming IAAPA chair Amanda Thompson, whose tenure begins today (Tuesday 19 November).
IAAPA 2019: 40,0000 gather in Orlando for record-breaking attractions expo


More than 40,000 people from over 100 countries are descending on Orlando, Florida, ahead of the largest visitor attractions show of the year – the IAAPA Expo.
Immersive, sustainable and meeting evolving expectations – outgoing IAAPA chair David Rosenberg on the future of the attractions industry


It's been a busy, exciting and often inspiring year for David Rosenberg as IAAPA chair.
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - IAAPA 2019: Disney legends reveal the secrets behind Star Wars: Galaxy's Edge...
24 Jan 2020 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

21 Nov 2019

IAAPA 2019: Disney legends reveal the secrets behind Star Wars: Galaxy's Edge
BY Tom Anstey

This year's Legends worked on the creation of Star Wars: Galaxy's Edge

This year's Legends worked on the creation of Star Wars: Galaxy's Edge

Star Wars: Galaxy's Edge was in the spotlight this year, as BRC's Bob Rogers hosted the ever-popular Legends Panel at the IAAPA Expo in Orlando, Florida.

Opened earlier this year, the 14-acre attraction, open at both Disneyland in California and at Hollywood Studios in Florida, is a totally immersive Star Wars experience, with final development costs on the grand projects thought to exceed US$1bn (€898m, £793m) each.

A host of Disney legends and creatives were on this year's Legends panel, each sharing their knowledge and stories learned from bringing the new addition to Disney's parks.

Scott Trowbridge, who is portfolio creative executive for Disney Imagineering, also acting as the company's creative lead for its Star Wars projects, was the first member of the panel.

"We very quickly decided that the right thing for us to do in the park was not to retell someone else's story," he said. "We wanted to create a new expansive Star Wars universe that had lots of stories to tell with all-new locations and all-new characters through all these different mediums.

"This is the evolution of the themed experience. There are so many great ways to get immersed in stories today. One of the unique things we as an industry have is we can take you there, right into those stories."

The second member of the four-person panel was Anisha Deshmane. Her approach to Galaxy's Edge saw the creation of "unique customised experiences" that would feel unique to each visitor.

"It's a new way of telling a story that hasn't been done like this before," she said. "This is an experience you have an active role in.

"We want each of our guests to feel like they have a place in this world. They can make a difference. Everyone now carrying little computers around with them in their pockets helped us enhance that."

Deshmane helped to develop the Star Wars: Datapad - an extension of the Play Disney Parks app that allowed interactivity with the land, helping to enhance the Star Wars story.

"It was something all of the creative teams were thinking about," she said. "It touches on every single aspect of how the land functions. It's its own attraction and it breaks that boundary of 'wait in a queue, go on a ride, come out the other side, buy a souvenir'. It's something that begins to be its own experience and can be something you spend multiple hours doing."

Margaret Kerrison, managing story editor for Disney Imagineering, was the third member of the Disney panel to speak. Her role during the creation of Galaxy's Edge included the incorporation of much of the detail from the Star Wars cinematic universe in order to create an authentic product that die-hard fans would appreciate.

"Whether it be a movie, a novel, a game or a theme park, we're building one single universe," she explained. "All of these stories speak to one another. Carrying the torch of storytelling in Star Wars, we take that responsibility very seriously. We worked very closely with Lucasfilm on Galaxy's Edge to make sure that is truly part of the Star Wars saga."

Chris Beatty was the final member of the panel. One of the creative directors in charge of development at Galaxy's Edge, according to Beatty, the design process didn't leave a stone unturned, with "no thread to unravel" the immersive experience.

"Having a meal or going shopping should be just as impactful and have just as much story and depth as anything else," he said. "To us, these things are just as important. You can't look at them as secondary experiences - there's just as much development and consideration for these elements as there is for a traditional ride.

"From day one we said that the land itself is the third attraction. We have Smuggler's Run, Rise of the Resistance and the Black Spire Outpost itself. That means merchandise, food and beverages are the connecting tissues between all these spaces - all of that is the experience."

Check back with Attractions Management for all the latest news coming out of IAAPA 2019.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
First 'floating fitness studio' set to launch at Maldives resort
First 'floating fitness studio' set to launch at Maldives resort   24 Jan 2020

Luxury resort Coco Bodu Hithi has revealed plans to launch the first "floating yoga studio" in the Maldives. The resort is working with .... more>>
New Apple Watch Connected programme rewards gym members
New Apple Watch Connected programme rewards gym members   23 Jan 2020

Tech giant Apple is venturing further into the wellness space by launching a new Apple Watch Connected programme, designed to reward gym members for .... more>>
Bells + Whistles designs new concept "social wellness club" in Los Angeles
Bells + Whistles designs new concept   23 Jan 2020

Bells + Whistles have designed a "social wellness club" in Los Angeles that has been conceived to help people reset mentally and physically from the .... more>>
Copenhagen restaurant interior made from single Douglas fir tree
Copenhagen restaurant interior made from single Douglas fir tree   23 Jan 2020

Vermland design studio has created an interior for a restaurant in Copenhagen that is made entirely out of the wood from a single Douglas fir tree. .... more>>
Universal revenue up as theme parks record earnings increase
Universal revenue up as theme parks record earnings increase   23 Jan 2020

Revenue at Universal's theme parks has risen significantly in 2019, with year-end results showing 4.4 per cent to US$5.9bn (€5.3bn, £4.5bn). Up from .... more>>
Advanced Wellbeing Research Centre opens – signs partnership deal with GO fit
Advanced Wellbeing Research Centre opens – signs partnership deal with GO fit   23 Jan 2020

Sheffield Hallam University’s Advanced Wellbeing Research Centre (AWRC) will officially open on 24 January. The facility, which forms the .... more>>
Company profile


Dyaco UK Ltd

We cater for all markets, aiming to be at the cutting edge of developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.

View full profile>>

Catalogue gallery


Featured Supplier

Noel Asmar on why sustainability is good for business

Noel Asmar on why sustainability is good for business

Noel Asmar, founder of premium designer Noel Asmar Uniforms, has a message for health and wellness professionals: “Sustainability is good for business.” More>>




in this issue

• Health club membership hits record
• Digme Fitness acquires Another Space
• £24m Game of Thrones attraction for N-Ireland



Latest jobs

Jobs Search



Contact Centre Advisor
Salary: £6.77 - £8.21 per hour
Location: Yate Leisure Centre Kennedy Way, Yate, Bristol, UK
Company: Circadian Leisure Trust
Pool Lifeguards
Salary: £9.55 - £9.94 per hour
Location: Corsham, UK
Company: Wiltshire Council
Membership Sales Officer
Salary: £24,000 per annum
Location: Horsham, UK
Company: EMD UK
Diary dates
Powered by leisurediary.com




23-26 Jan 2020

Les Thermalies, the water & well-being exhibition

Carrousel du Louvre, Paris, France



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Arts & Culture: The show must go on
When austerity hits hard, UK theatres adapt and get creative More>>
  Social good: Spice of life
Oomph! founder Ben Allen is bringing variety to residential homes More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Tourism: Ireland’s wild side
The Wild Atlantic Way is helping tourists discover a whole new side of Ireland More>>
  Regeneration: High ideals
In Utah, a bunch of hip entrepreneurs is creating a crowdfunded ski resort More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd