NEWS
IAAPA 2019: Disney legends reveal the secrets behind Star Wars: Galaxy's Edge
POSTED 21 Nov 2019 . BY Tom Anstey
This year's Legends worked on the creation of Star Wars: Galaxy's Edge
Star Wars: Galaxy's Edge was in the spotlight this year, as BRC's Bob Rogers hosted the ever-popular Legends Panel at the IAAPA Expo in Orlando, Florida.

Opened earlier this year, the 14-acre attraction, open at both Disneyland in California and at Hollywood Studios in Florida, is a totally immersive Star Wars experience, with final development costs on the grand projects thought to exceed US$1bn (€898m, £793m) each.

A host of Disney legends and creatives were on this year's Legends panel, each sharing their knowledge and stories learned from bringing the new addition to Disney's parks.

Scott Trowbridge, who is portfolio creative executive for Disney Imagineering, also acting as the company's creative lead for its Star Wars projects, was the first member of the panel.

"We very quickly decided that the right thing for us to do in the park was not to retell someone else's story," he said. "We wanted to create a new expansive Star Wars universe that had lots of stories to tell with all-new locations and all-new characters through all these different mediums.

"This is the evolution of the themed experience. There are so many great ways to get immersed in stories today. One of the unique things we as an industry have is we can take you there, right into those stories."

The second member of the four-person panel was Anisha Deshmane. Her approach to Galaxy's Edge saw the creation of "unique customised experiences" that would feel unique to each visitor.

"It's a new way of telling a story that hasn't been done like this before," she said. "This is an experience you have an active role in.

"We want each of our guests to feel like they have a place in this world. They can make a difference. Everyone now carrying little computers around with them in their pockets helped us enhance that."

Deshmane helped to develop the Star Wars: Datapad - an extension of the Play Disney Parks app that allowed interactivity with the land, helping to enhance the Star Wars story.

"It was something all of the creative teams were thinking about," she said. "It touches on every single aspect of how the land functions. It's its own attraction and it breaks that boundary of 'wait in a queue, go on a ride, come out the other side, buy a souvenir'. It's something that begins to be its own experience and can be something you spend multiple hours doing."

Margaret Kerrison, managing story editor for Disney Imagineering, was the third member of the Disney panel to speak. Her role during the creation of Galaxy's Edge included the incorporation of much of the detail from the Star Wars cinematic universe in order to create an authentic product that die-hard fans would appreciate.

"Whether it be a movie, a novel, a game or a theme park, we're building one single universe," she explained. "All of these stories speak to one another. Carrying the torch of storytelling in Star Wars, we take that responsibility very seriously. We worked very closely with Lucasfilm on Galaxy's Edge to make sure that is truly part of the Star Wars saga."

Chris Beatty was the final member of the panel. One of the creative directors in charge of development at Galaxy's Edge, according to Beatty, the design process didn't leave a stone unturned, with "no thread to unravel" the immersive experience.

"Having a meal or going shopping should be just as impactful and have just as much story and depth as anything else," he said. "To us, these things are just as important. You can't look at them as secondary experiences - there's just as much development and consideration for these elements as there is for a traditional ride.

"From day one we said that the land itself is the third attraction. We have Smuggler's Run, Rise of the Resistance and the Black Spire Outpost itself. That means merchandise, food and beverages are the connecting tissues between all these spaces - all of that is the experience."

Check back with Attractions Management for all the latest news coming out of IAAPA 2019.
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - IAAPA 2019: Disney legends reveal the secrets behind Star Wars: Galaxy's Edge...
25 Jan 2020 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

21 Nov 2019

IAAPA 2019: Disney legends reveal the secrets behind Star Wars: Galaxy's Edge
BY Tom Anstey

This year's Legends worked on the creation of Star Wars: Galaxy's Edge

This year's Legends worked on the creation of Star Wars: Galaxy's Edge

Star Wars: Galaxy's Edge was in the spotlight this year, as BRC's Bob Rogers hosted the ever-popular Legends Panel at the IAAPA Expo in Orlando, Florida.

Opened earlier this year, the 14-acre attraction, open at both Disneyland in California and at Hollywood Studios in Florida, is a totally immersive Star Wars experience, with final development costs on the grand projects thought to exceed US$1bn (€898m, £793m) each.

A host of Disney legends and creatives were on this year's Legends panel, each sharing their knowledge and stories learned from bringing the new addition to Disney's parks.

Scott Trowbridge, who is portfolio creative executive for Disney Imagineering, also acting as the company's creative lead for its Star Wars projects, was the first member of the panel.

"We very quickly decided that the right thing for us to do in the park was not to retell someone else's story," he said. "We wanted to create a new expansive Star Wars universe that had lots of stories to tell with all-new locations and all-new characters through all these different mediums.

"This is the evolution of the themed experience. There are so many great ways to get immersed in stories today. One of the unique things we as an industry have is we can take you there, right into those stories."

The second member of the four-person panel was Anisha Deshmane. Her approach to Galaxy's Edge saw the creation of "unique customised experiences" that would feel unique to each visitor.

"It's a new way of telling a story that hasn't been done like this before," she said. "This is an experience you have an active role in.

"We want each of our guests to feel like they have a place in this world. They can make a difference. Everyone now carrying little computers around with them in their pockets helped us enhance that."

Deshmane helped to develop the Star Wars: Datapad - an extension of the Play Disney Parks app that allowed interactivity with the land, helping to enhance the Star Wars story.

"It was something all of the creative teams were thinking about," she said. "It touches on every single aspect of how the land functions. It's its own attraction and it breaks that boundary of 'wait in a queue, go on a ride, come out the other side, buy a souvenir'. It's something that begins to be its own experience and can be something you spend multiple hours doing."

Margaret Kerrison, managing story editor for Disney Imagineering, was the third member of the Disney panel to speak. Her role during the creation of Galaxy's Edge included the incorporation of much of the detail from the Star Wars cinematic universe in order to create an authentic product that die-hard fans would appreciate.

"Whether it be a movie, a novel, a game or a theme park, we're building one single universe," she explained. "All of these stories speak to one another. Carrying the torch of storytelling in Star Wars, we take that responsibility very seriously. We worked very closely with Lucasfilm on Galaxy's Edge to make sure that is truly part of the Star Wars saga."

Chris Beatty was the final member of the panel. One of the creative directors in charge of development at Galaxy's Edge, according to Beatty, the design process didn't leave a stone unturned, with "no thread to unravel" the immersive experience.

"Having a meal or going shopping should be just as impactful and have just as much story and depth as anything else," he said. "To us, these things are just as important. You can't look at them as secondary experiences - there's just as much development and consideration for these elements as there is for a traditional ride.

"From day one we said that the land itself is the third attraction. We have Smuggler's Run, Rise of the Resistance and the Black Spire Outpost itself. That means merchandise, food and beverages are the connecting tissues between all these spaces - all of that is the experience."

Check back with Attractions Management for all the latest news coming out of IAAPA 2019.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Parks! America makes play to add Texas safari park Aggieland to its roster
Parks! America makes play to add Texas safari park Aggieland to its roster   24 Jan 2020

Aggieland Safari Adventure Zoo and Safari Park in Bryan, Texas, is the subject of a potential purchase by Parks! America, which currently owns and .... more>>
Trilogy opens luxury sports-recovery spa in Colorado
Trilogy opens luxury sports-recovery spa in Colorado   24 Jan 2020

Luxury alpine destination Vail Marriott Mountain Resort has relaunched its spa and wellness offering, following a US$6m resort-wide refurbishment. .... more>>
Jaguar Land Rover developing 'fitness seat' for its cars
Jaguar Land Rover developing 'fitness seat' for its cars   24 Jan 2020

Jaguar Land Rover (JLR) is dipping its toe into the wellness tech market with a new seating solution that aims to tackle the health risks of sitting .... more>>
Dr Brian Davis named Georgia Aquarium CEO
Dr Brian Davis named Georgia Aquarium CEO   24 Jan 2020

The Georgia Aquarium, in Atlanta, US, has appointed Dr Brian Davis as its new president and CEO. Davis has worked with the aquarium since 2003, .... more>>
Gardaland announces Legoland Water Park opening date and new attractions
Gardaland announces Legoland Water Park opening date and new attractions   24 Jan 2020

Europe's first Legoland Water Park is set to open at the Gardaland resort in Lake Garda, Italy, later this year, with the new attraction set to become .... more>>
Bone's sparse coffee shop is inspired by equine architecture
Bone's sparse coffee shop is inspired by equine architecture   24 Jan 2020

Interior architecture specialists Bone have reinterpreted the countryside architecture created for horses to create a coffee shop that is sparse, .... more>>
Company profile


TOR Systems Ltd

TOR Systems have been in this business since 1981.

View full profile>>

Catalogue gallery


Featured Supplier

active-net unveils Gen Z-themed agenda

active-net unveils Gen Z-themed agenda

Active-net 2020 has revealed the agenda for the two-day educational, networking and business meetings event, which takes place next month. More>>




in this issue

• Health club membership hits record
• Digme Fitness acquires Another Space
• £24m Game of Thrones attraction for N-Ireland



Latest jobs

Jobs Search



Gym Instructor
Salary: Competitive
Location: Bridgwater, UK
Company: PureGym
Gym Instructor
Salary: Competitive
Location: Thornbury, Bradford, UK
Company: PureGym
Gym Instructor
Salary: Competitive
Location: Haverhill, UK
Company: PureGym
Diary dates
Powered by leisurediary.com




23-26 Jan 2020

Les Thermalies, the water & well-being exhibition

Carrousel du Louvre, Paris, France



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Louis D’Amore
Louis D’Amore on the work of the International Institute for Peace through Tourism More>>
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Regeneration: High ideals
In Utah, a bunch of hip entrepreneurs is creating a crowdfunded ski resort More>>
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd