NEWS
Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video
POSTED 14 Jan 2020 . BY Tom Anstey
The music video shows a sneak peek of the upcoming Mario Kart attraction Credit: Nintendo
Super Nintendo World is a life-sized living videogame. We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.
– Thierry Coup
Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.

Opening this summer ahead of 2020 Olympic Games in Tokyo, Coup revealed new attractions and locations inside the immersive Super Mario attraction, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.

Super Nintendo World will introduce wearable tech in the form of Power Up Bands – a smart-phone powered technology that allows guests to interact with the world around them.

"Super Nintendo World is a life-sized living videogame," said Coup. "We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.

"The app will keep track of their adventures and any items earned along the way such as coins. There are many many items in the land to play and interact with."

Power Up was demonstrated during the announcement, with someone wearing the technology 'punching' a question mark block, which lit up and made the iconic coin noise.

"Super Nintendo World will be filled with interactivity and play," said Coup. "It's truly one of the most innovative experiences we've ever created at Universal."

Laid out in the form of a music video, 'We Are Born' to Play by Galantis featuring Charli XCX, showed a sneak peek of the land and some of the features that would be included.


The wristband will be paired with a specially designed app Credit: Nintendo
Visitors will be able to enjoy rides, shops, restaurants and interactive gameplay Credit: Nintendo
The wearable wrist band will allow visitors to interact with their surroundings Credit: Nintendo
Visitors will need to make use of their arms, hands and entire bodies as they explore the new area Credit: Nintendo
The theme park land has been conceived for visitors to feel as if they are playing inside their favourite Nintendo video games Credit: Nintendo
The theme park land will feature Nintendo’s well-known worlds, characters and adventures Credit: Nintendo
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video...
04 Jul 2020 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

14 Jan 2020

Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video
BY Tom Anstey

The music video shows a sneak peek of the upcoming Mario Kart attraction

The music video shows a sneak peek of the upcoming Mario Kart attraction
photo: Nintendo

Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.

Opening this summer ahead of 2020 Olympic Games in Tokyo, Coup revealed new attractions and locations inside the immersive Super Mario attraction, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.

Super Nintendo World will introduce wearable tech in the form of Power Up Bands – a smart-phone powered technology that allows guests to interact with the world around them.

"Super Nintendo World is a life-sized living videogame," said Coup. "We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.

"The app will keep track of their adventures and any items earned along the way such as coins. There are many many items in the land to play and interact with."

Power Up was demonstrated during the announcement, with someone wearing the technology 'punching' a question mark block, which lit up and made the iconic coin noise.

"Super Nintendo World will be filled with interactivity and play," said Coup. "It's truly one of the most innovative experiences we've ever created at Universal."

Laid out in the form of a music video, 'We Are Born' to Play by Galantis featuring Charli XCX, showed a sneak peek of the land and some of the features that would be included.





Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Technogym launches live streaming and on-demand classes
Technogym launches live streaming and on-demand classes   03 Jul 2020

Technogym has announced the launch of live streaming and on-demand classes. The new content will be delivered via the Technogym Mywellness app. The .... more>>
Breaking: gyms could reopen ‘in a couple of weeks’, says Boris Johnson
Breaking: gyms could reopen ‘in a couple of weeks’, says Boris Johnson   03 Jul 2020

Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ‘couple of weeks’. Johnson made the comments during an interview .... more>>
Consumer confidence rises as people 'eagerly await' reopenings
Consumer confidence rises as people 'eagerly await' reopenings   02 Jul 2020

UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth of households now thinking they will be better off .... more>>
PGA Tour procures 1,000 WHOOP fitness trackers after golfer Nick Watney was alerted to COVID-19 virus by his device
PGA Tour procures 1,000 WHOOP fitness trackers after golfer Nick Watney was alerted to COVID-19 virus by his device   02 Jul 2020

The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour golfer Nick Watney said he was alerted via his Whoop band that he .... more>>
Kathryn Moore launches Hall of Wellness Awards to recognise industry excellence
Kathryn Moore launches Hall of Wellness Awards to recognise industry excellence   01 Jul 2020

Kathryn Moore, founder of Spa Connectors, has announced the launch of the Hall of Wellness Awards (HOW Awards) to recognise those excelling in their .... more>>
Government inspects gyms, as sector pushes hard for consent to reopen
Government inspects gyms, as sector pushes hard for consent to reopen   01 Jul 2020

Industry body ukactive has today (1 July) hosted a delegation of government and public health officials on visits to a number of gyms and leisure .... more>>
Company profile


Crown Sports Lockers

We design, manufacture and install bespoke timber furniture, including lockers, vanities, bench seating, treatment rooms, washrooms, cubicles, bedroom furniture and reception desks.

View full profile>>

Catalogue gallery


Featured Supplier

RKF Luxury Linen collaborates with CODAGE Paris

RKF Luxury Linen collaborates with CODAGE Paris

RKF Luxury Linen, a creator of the finest linen for spas and cosmetic brands, has announced a new collaboration with French cosmetic brand CODAGE Paris. More>>




in this issue

• Fitness United set up to support sector
• MPs write to Rishi Sunak, asking for tourism support
• Government 'stepping up plans' for the return of sport



Latest jobs

Jobs Search



Fitness Motivator / Personal Trainer
Salary: Competitive
Location: Midhurst, UK
Company: Everyone Active
Personal Trainer
Salary: Self-employed
Location: Southwark SE1, UK
Company: énergie group
Swimming Teachers
Salary: Competitive hourly rate
Location: Nationwide
Company: Everyone Active
Diary dates
Powered by leisurediary.com

06-07 Jul 2020

active-net 2020

Eastwood Hall, Nottingham, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Tourism: High flyers
How bmi and Projekt Spielberg are growing British tourism to Graz More>>
  Social good: Spice of life
Oomph! founder Ben Allen is bringing variety to residential homes More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  On the cover: AJ Hackett
Bungy, New Zealand More>>
  Green space: Space age
With land at a premium, the definition of public parks and green space is evolving More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd